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The Briefing: Protecting Fictional Characters – Copyright and Trademark Strategies

By Scott Hervey & Matthew N. Sugarman on October 24, 2025
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Can a car, a superhero, or even a cartoon sidekick be protected by copyright? In this episode of The Briefing, Scott Hervey and Matt Sugarman break down how fictional characters earn legal protection — and when they don’t.

From DC Comics v. Towle (the “Batmobile” case) to Carroll Shelby Licensing v. Halicki (the “Eleanor” case), Scott and Matt explore the three-part test for character copyrightability, how trademark rights can extend protection, and what creators and studios can do to safeguard their most valuable IP assets.

You’ll learn:

  • What makes a fictional character “especially distinctive” under copyright law
  • Why consistency across stories matters for protection
  • How trademark rights protect character names and merchandise
  • The difference between creative expression and brand identity

Watch this episode on YouTube or listen to the podcast and learn how to keep your characters safe from copycats.

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  • Posted in:
    Intellectual Property
  • Blog:
    The IP Law Blog
  • Organization:
    Weintraub Tobin
  • Article: View Original Source

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