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Why Developers Are Choosing Rentals (What I’m Seeing Firsthand)

By Meghan Wilkinson on March 18, 2026
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I’m seeing this firsthand. Projects that were clearly meant to be condos are turning into rentals more and more often. It’s not usually announced in a big way. It just kind of happens.

And honestly, it’s not surprising.

Condos aren’t the easy win they used to be. Pre-construction sales take longer, buyers hesitate, and financing leaves very little room for error. I’ve watched projects slow down simply because they couldn’t hit sales targets fast enough. That kind of uncertainty is hard to carry, especially when costs keep climbing.

Rentals feel more straightforward. There’s no need to sell units years in advance or guess where the market will be at launch. You build, you lease, people move in. From what I’m seeing, that predictability matters more right now than chasing the best possible outcome on paper.

The demand is clearly there. Homeownership feels out of reach for a lot of people, and renting isn’t just a short phase anymore. It’s the reality. In Toronto and across the GTA, rental units get absorbed quickly because there still aren’t enough of them.

What’s also interesting is how many developers are holding onto these buildings instead of selling and moving on. Long-term income, fewer market swings, and assets that actually hold up over time seem to matter more right now. That’s also why some condo projects are being quietly reworked into rentals. Not because condos are dead, but because the math has changed.

This shift won’t fix everything, but it feels more grounded. Less speculation. More focus on housing people actually live in.

From what I’m seeing, this isn’t a trend. It’s a reset.

About Meghan

Meghan is a law clerk with the Lash Condo Law Development Group, where she works closely with condo developer clients on development-related matters. Through her day-to-day work, she sees firsthand how market shifts are affecting real projects, which is what led her to write this post.

  • Posted in:
    Real Estate & Construction
  • Blog:
    Lash Condo Law Blog
  • Organization:
    Lash Condo Law
  • Article: View Original Source

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