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The ABA Model Rules Make the Case for Preserving a Lawyer’s Digital Publishing in a Library

By Kevin O'Keefe on June 1, 2026
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Twenty-one years ago I wrote about a lawyer’s possible ethical obligation to blog. I asked, “Why not?”

”American lawyers have a moral and social obligation to serve the public. Providing free legal information via a blog whether it be to corporate officers, in-house counsel, consumers or small business people serves the public two ways.

One, legal information will be made freely accessible 24/7 at the World’s library – the Internet. According to the Pew Foundation, the Internet is now Americans’ ‘go to’ place for information.

Two, the image of our legal profession will be improved. A recent ABA study found our reputation to be at an all-time low. In the same study, the public said we lawyers can improve our image by providing legal information to the public via the Internet, of all places.”

Today, I am citing the same ABA Model Rules of Professional Conduct for the argument that lawyers and law firms should be preserving and making accessible the insight they have published over the last twenty-one years. Millions of published works by tens of thousands of legal professionals across jurisdictions around the world. That insight is at risk with websites altered, firms merging and lawyers moving on.

Per paragraph [6] of the Model Rules: As a public citizen, a lawyer should seek improvement of the law, access to the legal system, the administration of justice and the quality of service rendered by the legal profession. As a member of a learned profession, a lawyer should cultivate knowledge of the law beyond its use for clients, employ that knowledge in reform of the law and work to strengthen legal education. In addition, a lawyer should further the public’s understanding of and confidence in the rule of law and the justice system because legal institutions in a constitutional democracy depend on popular participation and support to maintain their authority.” (Emphasis added)

Paragraph [7] supplies the force behind Paragraph [6]. Preserving legal insight is perhaps not mandated, but sits squarely within the ideals of public service:

“…[A] lawyer is also guided by personal conscience and the approbation of professional peers. A lawyer should strive to attain the highest level of skill, to improve the law and the legal profession and to exemplify the legal profession’s ideals of public service.”

  • Improvement of the law
  • Access to the law (secondary law)
  • Quality of service
  • Cultivate knowledge of the law
  • Employment that knowledge in reform of the law
  • Strengthen legal education
  • Further the public’s understanding and confidence in the rule of law

Impressive list of the reasons that lawyers and law firms should have their legal insight preserved and structured for citation as secondary law by a library. For lawyers, the judiciary and the public.

I am optimistic that most lawyers and law firms will again step up to do what they have done before. Provide access to the law, cultivate knowledge of the law, strengthen legal education and further the public’s understanding of the law. And the preservation of your existing published works will be a much smaller lift than the penning of your original publishing.

Photo of Kevin O'Keefe Kevin O'Keefe

I am a trial lawyer, turned legal tech entrepreneur, now leading the largest community of legal publishers in the world at LexBlog, Inc.

I am a lawyer of 39 years. Wanting to be a lawyer since I was a kid, I have loved…

I am a trial lawyer, turned legal tech entrepreneur, now leading the largest community of legal publishers in the world at LexBlog, Inc.

I am a lawyer of 39 years. Wanting to be a lawyer since I was a kid, I have loved almost every minute of it.

I practiced as a trial lawyer in rural Wisconsin for 17 years, representing plaintiffs, whether they were injury victims and their family members or small businesses.

In the mid-nineties, I discovered the Internet in the form of AOL. I began helping people by answering questions on AOL message boards and leading AOL’s legal community.

I later started my own listservs and message boards to help people on personal injury, medical malpractice, workers compensation and plaintiff’s employment law matters. Though we were green to technology and the Internet, USA Today said if my firm “didn’t stop what we were doing, we would give lawyers a good name.”

In 1999, I closed my law firm and we moved, as a family of seven, to Seattle to start my first company. Prairielaw.com was a virtual law community of people helping people, a sort of AOL on the law, featuring message boards, articles, chats, listervs and ask-a-lawyer.

Prairielaw.com was sold to LexisNexis, where it was incorporated into Martindale-Hubbell’s lawyers.com.

After a stint as VP of Business Development at LexisNexis, I founded LexBlog out of my garage in 2004 (no affiliation with LexisNexis).

Knowing lawyers get their best work from relationships and a strong word of mouth reputation, and not promoting themselves, I saw blogging as a perfect way for lawyers to build relationships and a reputation.

When I could not find someone to help me with my own blog, I started a company to provide what I needed. Strategy, professional design, platform, coaching, SEO, marketing and free ongoing support.

As a result of the outstanding work of my team of twenty and my blogging, the LexBlog community has grown to a community of over 30,000 legal professionals, world-wide.

Publishing my blog, Real Lawyers, now in its 18th year, I share information, news, and commentary to help legal professionals looking to network online, whether it be via blogging or other social media.

Blogging also enables me to think through my ideas – out loud and in an engaging fashion.

In addition to my blog, I liberally share others’ insight on Twitter. Feel free to engage me there as well on LinkedIn and Facebook.

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  • Posted in:
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    Real Lawyers Have Blogs
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