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The Briefing: Brandy Melville vs. Shein -When Copying Photos Isn’t Trademark Infringement

By Scott Hervey & Tara Sattler on June 12, 2026
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In this episode of The Briefing, Weintraub Tobin partners Scott Hervey and Tara Sattler discuss the court’s ruling, where Brandy Melville’s trademark claims fell short, and whether a different trademark argument could have changed the outcome.

They cover:

  • Why the court treated the copied photos as a copyright issue, not a trademark issue
  • What Brandy Melville needed to show to support its trademark claims
  • How brands should think about protecting product images, marketing content, and visual identity online

Tune in for a clear look at where copyright protection ends and trademark law begins.

Watch this episode on our YouTube or listen to the podcast here.

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  • Posted in:
    Intellectual Property
  • Blog:
    The IP Law Blog
  • Organization:
    Weintraub Tobin
  • Article: View Original Source

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