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The Briefing: New SAG AFTRA Contract New AI Rules and Other Changes for Actors and Producers

By Scott Hervey & Matthew N. Sugarman on July 2, 2026
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In this episode of The Briefing, Weintraub Tobin Partners Scott Hervey and Matt Sugarman discuss SAG-AFTRA’s new 2026 TV/Theatrical Agreement and the updated AI provisions shaping the future of entertainment production.

In this episode, they cover:

  • What the new agreement says about digital replicas and synthetic performers
  • How consent, compensation, and notice requirements may affect actors and producers
  • Why entertainment attorneys should pay close attention to AI language in performer contracts

Tune in for a clear look at where AI, performer rights, and entertainment production collide.

Watch this episode on our YouTube or listen to the podcast here.

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Tags: AI
Photo of Scott Hervey Scott Hervey

Scott Hervey is a corporate and intellectual property attorney at Weintraub Tobin who works with companies in a variety of different industries. His clients include wineries, restaurants, technology companies, and entertainment/new media ventures. Scott has led his clients through hundreds of matters involving…

Scott Hervey is a corporate and intellectual property attorney at Weintraub Tobin who works with companies in a variety of different industries. His clients include wineries, restaurants, technology companies, and entertainment/new media ventures. Scott has led his clients through hundreds of matters involving complex acquisitions, licensing, financings, and other transactions. He also assists clients in protecting their valuable brands through trademark infringement litigation, domain name infringement arbitration, and proceedings before the United States Patent and Trademark Office and Trademark Trial and Appeals Board. He discusses IP Law topics on the weekly video series The Briefing.

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  • Posted in:
    Communications, Media & Entertainment, Technology and AI
  • Blog:
    The IP Law Blog
  • Organization:
    Weintraub Tobin
  • Article: View Original Source

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