Two firms in your market have nearly identical results pages. Same case types, same settlement ranges, similar years in practice. One signs three times the cases.
The difference isn’t legal. It never was.
The clients who chose them couldn’t have explained why. They can’t evaluate a policy-limits play or judge a demand letter. So they judge everything else: how fast the page loads, whether the photo looks like someone who’d take their call, whether the person who answers sounds rushed.
That’s branding doing the work your credentials can’t do fast enough.
Nine signals that decide it:
