If your data gets breached, how many people will you have to notify? Not just the transcript of what they said, but the recording of them- the audio of their voice, etc. has been breached as well. We don’t often talk about the risk that creates, but it does. Deepfake audio and video tools don’t require much existing video or audio of someone to generate convincing fakes. How much liability do you have for content you lost in a breach if it’s used that way? 

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