DigiNovations, Inc. brought a nine-count complaint in Massachusetts Superior Court against its former executive vice president, Wales, former employee Mackos, and the competing company they founded, Endeavor Films, Inc. After an 11-day trial, the jury returned verdicts in favor of DigiNovations on all nine counts, awarding total damages of nearly $1.6 million allocated separately among the three defendants. Following trial, the judge imposed double damages against Endeavor Films under G.L. c. 93A, Section 11, and awarded attorney’s fees against Endeavor as well.

The defendants challenged this award, particularly with respect to c. 93A, but were ultimately unsuccessful. The defendants argued that because the trial judge reserved the c. 93A damages determination for herself rather than submitting it to the jury, she was required under Mass. R. Civ. P. 52(a) to make independent factual findings. The Appeals Court rejected this argument, reasoning that Rule 52(a) applies only to actions “tried upon the facts without a jury,” and that here the jury had already made the underlying factual finding that Endeavor’s violation of c. 93A was willful and knowing – a finding upon which the judge was entitled to rely in making her damages determination. The court’s reasoning indicates that in jury trials where c. 93A claims are also alleged, the jury’s factual findings on willfulness and knowledge may inform the judge’s analysis in the subsequent damages phase.

A notable development also emerged within the c. 93A ruling itself. The trial judge expressly declined to award treble damages, stating in written findings that “while the defendants’ conduct was harmful to the plaintiff, it was not so egregious as to warrant treble damages.” The court’s distinction between double and treble damages illustrates that even where willful and knowing conduct is found under c. 93A, courts retain discretion over the multiplier applied. The judge’s written findings on this point, while resulting in a doubled award against Endeavor, reflect an outcome short of the maximum financial exposure available under the statute.

The decision in DigiNovations, Inc. v. Wales addresses several aspects of how c. 93A damages are determined in the context of a jury trial, including the relationship between jury findings on willfulness and the judge’s subsequent damages analysis, and the court’s exercise of discretion in selecting between available damages multipliers under c. 93A.

Photo of Abby Druhot Abby Druhot

Abby M. Druhot is a member of the Litigation Practice in Greenberg Traurig’s Boston office. Abby represents clients in federal and state litigation and government and internal investigations. She has experience defending companies against unfair or deceptive business practices claims in individual and…

Abby M. Druhot is a member of the Litigation Practice in Greenberg Traurig’s Boston office. Abby represents clients in federal and state litigation and government and internal investigations. She has experience defending companies against unfair or deceptive business practices claims in individual and putative class action settings. She also represents companies responding to civil investigative demands under various regulatory schemes and managing their investigations. In addition, Abby has worked on commercial litigation matters involving trade secrets, restrictive covenants, employment matters, and complex commercial disputes.

Photo of David G. Thomas David G. Thomas

David advises on individual and corporate disputes during the entire dispute-resolution life cycle, including through strategic negotiation, mediation, other forms of alternative dispute resolution, and adjudication through trial when needed or required. David has experience with many subject matters, including unfair or deceptive…

David advises on individual and corporate disputes during the entire dispute-resolution life cycle, including through strategic negotiation, mediation, other forms of alternative dispute resolution, and adjudication through trial when needed or required. David has experience with many subject matters, including unfair or deceptive business practices disputes in individual and putative class action settings, including under Massachusetts General Laws Chapter 93A—the Massachusetts Consumer Protection Act. Boston magazine selected David as a “Top Lawyer—Class Action” in 2022 and 2023. Also, David works with clients on avoiding disputes proactively by identifying and ameliorating existing or potential dispute risks in business policies and practices.

Photo of Angela C. Bunnell Angela C. Bunnell

Angela Bunnell is a member of the Litigation Practice in Greenberg Traurig’s Boston office. Her practice focuses on defending companies against unfair or deceptive business practices claims in individual and putative class action settings. She also represents companies and individuals responding to civil…

Angela Bunnell is a member of the Litigation Practice in Greenberg Traurig’s Boston office. Her practice focuses on defending companies against unfair or deceptive business practices claims in individual and putative class action settings. She also represents companies and individuals responding to civil investigative demands under various regulatory schemes, including federal and state false claims acts and related enforcement actions brought by federal and state regulatory agencies. Angela also has experience with complex eDiscovery matters, and has been responsible for preservation, collection, review, and production of ESI in state and federal lawsuits. Angela also has experience in representing clients in connection with data security and privacy matters.

Before joining the firm, Angela served as a federal law clerk, providing valuable insight and understanding of the court system and litigation process.

Photo of Diana A. Balluku Diana A. Balluku

Diana A. Balluku is a member of the Litigation Practice in Greenberg Traurig’s Boston office. Diana’s practice focuses on a wide variety of commercial litigation matters in both state and federal court, including complex business litigation, class action defense, data privacy, trade secret…

Diana A. Balluku is a member of the Litigation Practice in Greenberg Traurig’s Boston office. Diana’s practice focuses on a wide variety of commercial litigation matters in both state and federal court, including complex business litigation, class action defense, data privacy, trade secret, toxic tort and product liability matters. Her practice covers multiple disciplines and industries, including business and commercial entities, technology companies, and health care institutions.

Having earned a Master’s in Public Health, Diana’s practice also focuses on health care litigation and health law. She advises health care and behavioral health providers on regulatory compliance, licensure issues, internal policy and governance, and operational issues.

Prior to joining Greenberg Traurig, Diana served as a law clerk to the Honorable Donald L. Cabell in the U.S. District Court for the District of Massachusetts. Diana also worked as a litigation associate in the Boston office of a national firm where she represented clients on toxic tort, product liability and commercial litigation matters in both state and federal courts.