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Madrid

By Kevin LaCroix on September 21, 2026
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Puerta del Sol, Madrid

This past week I was on assignment for The D&O Diary in Madrid, Spain’s capital and largest city. It was a return trip to the city for me, although I think I appreciated it much more this time. It is without a doubt a great place and a great place to visit.

The primary purpose of my visit to Madrid was to participate as a keynote speaker at the Kennedys law firm’s annual Financial Lines Day event. The event, which was held at the Palacio de los Duques de Pastrana, was remarkably well-attended. Over 200 financial lines insurance professionals attended. I would like to congratulate Ignacio (Nacho) Figurol and his Kennedys colleagues for a very successful event.

Here’s the view from the podium at the conclusion of my keynote address. As you can see, the room is at capacity. I came away from this event with a better appreciation for how broad, deep, and sophisticated the Spanish D&O insurance marketplace now is. I also have to say it was a distinct experience to be in another country where I know few people, but in which everyone knows who I am. I very much appreciated and enjoyed the opportunity to speak to this audience.

Here’s a picture taken with Nacho Figuerol during the reception following the educational sessions. I am very grateful to Nacho and his colleagues at the Kennedys law firm for inviting me to participate in this excellent event. The event was first class in every respect and I was grateful to be a part of it.
One of the great things about an event like this for me is that it allows me the chance to make new friends. Here’s a picture with a group of young brokers from AON, all of whom wanted to get a picture with me. I was struck by how enthusiastic they were, and how interested they were in my remarks. (If anyone wonders why I am still working years past the traditional retirement age, well, this is the reason.)
Here’s a picture with Rochio Sánchez, of Chubb. Rochio and I did not coordinate in advance, but I was pleased that Rochio’s perspective during the panel that preceded my keynote address so closely dovetailed with my comments. I was even more pleased that I was able to follow her remarks, more or less, as her panel was entirely in Spanish.
This is Ivan Bajarano of the Kennedys law firm. Ivan approached me during the reception to tell me that I was responsible for his going into financial lines insurance. Ivan told me that during his University studies, he had written a paper about how the insurance industry responded to COVID-19. While doing his research, he came across The D&O Diary. That was his first encounter with financial lines, but it was enough to get him interested in the field, which he eventually entered upon graduation. He now works at Kennedys with Nacho.

I had a host of other meetings and events while I was in Madrid. On my first full day in the city, I participated in another, smaller, less-formal event at the Kennedys law firm’s offices. The event was organized by the Marsh Madrid office, and the audience included representatives from a number of larger Spanish companies. It was an interesting session. I was struck by how interested and engaged the audience members were. I always say, no one learns more than me from these events. I learn so much from the questions.

I was honored to be a part of this distinguished panel at the Marsh event. From left to right, Ignacio del Corral, Global Head of Corporate Insurance at Banco Santander; José Martinez, International Head of Financial Lines Claims at AIG; Maurice Pesso, a partner in the Kennedys law firm’s New York office; me; and Oswald Carvalho, of the March Madrid office, who moderated the session.
Here’s a picture with Javier Ybarra, Managing Director, Marsh Madrid. I would like to thank Javier and his colleagues for inviting me to participate in this very interesing session. I thoroughly enjoyed being a part of it and meeting with the audience of company professionals.
In addition to the various educational sessions in which I participated while in Madrid, I also had the chance to catch up with some friends in the city. I had a very enjoyable lunch with Alejandro (Alex) Alfaro Gonzalez of Generali. Alex and I first met many years ago in Barcelona, and we have met again several other times over the years. I am grateful to Alex for inviting me out for lunch to meet while I was in town. By the way, the lunch was excellent. Thank you, Alex!
I also attended an evening reception sponsored by Arch Insurance. The rooftop reception was held at the Círculo de Bellas Artes de Madrid, which afforded exceptional views of the city — and beyond.
My thanks to Ernesto Medina Gómez, Head of Executive Assurance (Europe) for Arch Insurance, for inviting me to the Arch reception. I have known Ernesto for many years since we first met in London. It was great to have a chance to catch up with Ernesto and to hear about all of his adventures since the last time we met.

While I had many meetings and scheduled events while I was in Madrid, I did also have a little bit of a chance to look around while I was there. I was fortunate that while I was in town, the weather was nothing short of spectacular. The days were sunny and warm (well, maybe a little hot, too) and the evenings were long and pleasant.

The key for me in enjoying my visit to Madrid so much this time is that I stayed closer to the historic city center. On prior visits, I had stayed in hotels closer to the business district — kind of dull. This time, I stayed right in the center of the action, close to the Puerta del Sol (pictured at the top of the post) and the Plaza Mayor (pictured here). The Puerta del Sol is the absolute center of the city, and the Plaza Mayor is the city’s historic heart. The interesting thing about Madrid as a tourist destination is that it does not have any iconic or widely recognizable landmarks (like, say, the Eiffel Tower in Paris or the House of Parliament in London). Instead, what makes Madrid great is the accumulation of so many interesting and attractive features. It is such a walkable city, too, and at just about any time day or night, the city’s pavements are thronged with people out just enjoying the city.
While Madrid does not have any particular landmark that had come to represent the city or its image, it does have a lot of very interesting buildings. Here’s a picture of the Casa de la Villa, one of many historic buildings in the city center.
The Palacio Real de Madrid. It is an impressive building. I admit that even now, after my fourth visit to Madrid, I have not yet been inside. The weather is always too nice.
The Royal Palace and the adjacent Almudena Cathedral are build on an elevated ridge top on the western side of the city center. Because they are built on the heights, the historic buildings are visible from viewpoints all along the city’s west side. This is the view from the Parque de la Montaña, to the north of the palace and cathedral.
A long running family joke is that when I am visiting a foreign city, I only want to walk. And walk. And walk. (My family refers to it as “Dad’s Death March.”) So on my free day in Madrid, what did I do? I walked. This time, I walked north from the viewpoint depicted in the preceding picture. Eventually, my walking travels took me to the Parque de Oeste. Here’s a pro tip for anybody traveling to Madrid any time soon. If you walk through the Parque de Oeste and follow the pathways to the base of the ridge, eventually you come to the Rosaleda de Madrid, an absolutely spectacular rose garden. Ten acres of roses. Not in any of the guide books.
I literally had the rose garden to myself. Not only did I enjoy the beautiful flowers, but I had a very pleasant snooze in one of the rose arbors.

It was hot in Madrid on my arrival day, so to manage the heat, I picked up a picnic dinner and went to the Parque del Buen Retiro, a leafy 350-acre retreat on the east side of the city’s historic district. Here’s a picture of the Estanque Grande del Retiro and the Monument to Alfonso XII, both in the Retiro park. A great place for a picnic dinner. Here’s another pro tip for anyone traveling to Madrid anytime soon. If you are looking for a place to buy picnic supplies, you will want to go to the El Corte Inglés department store just north of the Puerta del Sol. On the basement level, there is an absolutely huge supermarket. Everything you could want or need for a picnic.
The Gran Via, built in the early decades of the 20th century, is Madrid’s splendid central boulevard. The street’s buildings encompass a wide variety of styles and architectural details. With its international brands, boutique hotels, playhouses, and fashionable restaurants and hotels, the Gran Via is Madrid’s answer to Paris’s Champs-Élysées. The boulevard may be one of the most vibrant urban streets anywhere.
One of the most absolute indispensible tourist destinations in Madrid is the Mercado de San Miguel. The market, which is located close to the Plaza Mayor, is more of a gourmet tapas market than a traditional grocery market. The Mercado is housed in a distinctive iron-and-glass structure, and features over thirty vendors selling a wide variety of freshly prepared tapas, hams, olives, baked goods and other food. A great place for, say, a plate of oysters and a glass of white wine.
Time for the paseo, one of Madrid’s (and Spain’s) great cultural institutions. It is more than just an evening walk or stroll. It is a chance to get out, see people, and to feel like a part of the city. Of all the many things I like about Madrid, I think I like the paseo best of all.
As I noted above, I have found that one of keys to fully appreciating Madrid is staying in the right part of the city. For the benefit of those who want to stay in the lively part of town, I have a hotel recommendation — Hotel Francisco I, located on the Calle del Arenal, between the Puerta del Sol and the Palacio Real, and near the Plaza Mayor. It is a clean, quiet hotel with a friendly staff and enjoyable breakfasts. It is an excellent base for exploring the city, especially for first time visitors.

Photo of Kevin LaCroix Kevin LaCroix

Kevin M. LaCroix is an attorney and Executive Vice President, RT ProExec, a division of RT Specialty. RT ProExec is an insurance intermediary focused exclusively on management liability issues.

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  • Posted in:
    Banking, Finance and Securities, Insurance
  • Blog:
    The D&O Diary
  • Organization:
    Kevin LaCroix
  • Article: View Original Source

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