In this episode of The Consumer Finance Podcast, host Chris Willis is joined by insurance regulatory and transactions partners Brian Casey and John Emmanuel to introduce Troutman Pepper Locke’s insurance regulatory practice and explore where insurance law and consumer finance regulation intersect.

Brian and John walk through the growing world of “embedded insurance,” where insurance or insurance-like products (from credit life and gap waivers to service contracts and fixed indemnity health insurance policies) are bundled into noninsurance transactions like auto financing or credit cards, with creditors who usually lack the same familiarity with insurance laws that they have with consumer financial protection laws. Brian and John discuss the key compliance issues that arise in these arrangements, including unfair trade practices and anti-rebating and inducements restrictions, commission-sharing limits for unlicensed entities, proper attribution of insurance sales to state insurance department licensed parties, Gramm-Leach-Bliley privacy obligations, and the disclosure requirements tied to insurance transactions. Brian and John also share real-world examples from their practice, including structuring compliant sales incentives for embedded auto-related products and navigating the multistate complexities of group property and casualty and fixed indemnity insurance products in credit transactions.

The episode underscores how the 2025 merger of Locke Lord and Troutman Pepper expanded the firm’s consumer financial services capabilities to include comprehensive, 50-state insurance regulatory experience.


Transcript: When Insurance Law Meets Consumer Finance: Navigating Embedded Insurance Products (PDF)

Photo of Chris Willis Chris Willis

Chris is the co-leader of the Consumer Financial Services Regulatory practice at the firm. He advises financial services institutions facing state and federal government investigations and examinations, counseling them on compliance issues including UDAP/UDAAP, credit reporting, debt collection, and fair lending, and defending…

Chris is the co-leader of the Consumer Financial Services Regulatory practice at the firm. He advises financial services institutions facing state and federal government investigations and examinations, counseling them on compliance issues including UDAP/UDAAP, credit reporting, debt collection, and fair lending, and defending them in individual and class action lawsuits brought by consumers and enforcement actions brought by government agencies.

Photo of Brian Casey Brian Casey

Brian leads clients in the insurance, financial services, and health care industries through their most important regulatory and transactional matters, including mergers and acquisitions, corporate and structured finance, and cutting-edge insurtech strategies.

Photo of John Emmanuel John Emmanuel

John represents a broad spectrum of clients in the insurance industry, including insurance and reinsurance carriers, surplus lines insurers, captives, risk retention and purchasing groups, insurance agents, brokers, and third-party administrators. His clients value his significant industry experience and ability to deliver pragmatic…

John represents a broad spectrum of clients in the insurance industry, including insurance and reinsurance carriers, surplus lines insurers, captives, risk retention and purchasing groups, insurance agents, brokers, and third-party administrators. His clients value his significant industry experience and ability to deliver pragmatic advice on achieving business objectives and complying with complex regulations.