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FTC Proposes New Rule Targeting “Junk Fees”

By Sheila Millar, Katie Bond & Samuel Butler on October 13, 2023
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“Service fees.” “Convenience fees.” Whatever a business calls them, consumers don’t like them, and neither does President Biden. The President has repeatedly pledged to end the practice of imposing what he calls “junk fees.” The Federal Trade Commission (FTC) has now issued a new proposed rule (proposed Rule) requiring more transparency in imposition of these fees. Click here for the full article.

Photo of Sheila Millar Sheila Millar

Sheila A. Millar is a partner at Keller and Heckman LLP, where she represents businesses and trade associations on a variety of public policy and regulatory issues, including privacy, data security, cybersecurity and advertising matters, as well as product safety issues. She has…

Sheila A. Millar is a partner at Keller and Heckman LLP, where she represents businesses and trade associations on a variety of public policy and regulatory issues, including privacy, data security, cybersecurity and advertising matters, as well as product safety issues. She has been involved in a variety of audit and compliance projects, including, among other issues, privacy and data security audits, and is experienced in providing crisis management legal support to a variety of national and international companies and associations.

Ms. Millar is a frequent speaker on regulatory and public policy matters, and has authored many articles. Ms. Millar is one of the vice chairs of the International Chamber of Commerce (ICC) Marketing and Advertising Commission, and chair of its Working Group on Sustainability, where she spearheaded the development of the ICC Framework Guides on Environmental Marketing Claims.

Ms. Millar is AV® PreeminentTM Rated by Martindale-Hubbell and for the eigth consecutive year was selected by her peers for inclusion in The Best Lawyers in America® 2018 for her work in practicing Advertising Law. She has also received the distinguished honor of Advertising Law “Lawyer of the Year” 2014 in Washington, DC by Best Lawyers®, and was awarded Advertising and Marketing Lawyer of the Year USA by Finance Monthly for their Finance Monthly Global Awards 2017.

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Photo of Katie Bond Katie Bond

J. Kathleen (Katie) Bond counsels clients on food, drug, advertising, and labeling regulations with extensive experience in matters related to the U.S. Federal Trade Commission (FTC), Food and Drug Administration (FDA), and other regulatory bodies. She provides advertising and labeling advice on a…

J. Kathleen (Katie) Bond counsels clients on food, drug, advertising, and labeling regulations with extensive experience in matters related to the U.S. Federal Trade Commission (FTC), Food and Drug Administration (FDA), and other regulatory bodies. She provides advertising and labeling advice on a variety of products, including food, dietary supplements, over-the-counter drugs, personal care products, cosmetics, and CBD products, as well as on apparel, shoes, jewelry, and sports equipment.

Katie assists clients with the promotion of their products, including influencer campaigns and social media marketing, as well as crafting and substantiating health benefit claims, “green” marketing, “clean” and “sustainable” marketing, comparative advertising, and “Made in the USA” claims. She reviews and provides guidance regarding auto-ship programs, contests and sweepstakes, and the use of customer reviews and star ratings in product promotions. When necessary, she defends clients in FTC enforcement matters, in addition to defending and challenging advertising claims before the National Advertising Division (NAD).

Due to her in-depth knowledge of food, drug, advertising, and ad labeling regulations, she is frequently invited to speak at industry conferences and asked to author thought-leadership articles. Click here for a list of prior speaking engagements and publications.

Prior to joining Keller and Heckman, Katie was a partner at a national law firm focusing on advertising and promotion matters for consumer product and food and drug clients.

Education: Davidson College (B.A., 2000); American University Washington College of Law (J.D., 2006)

Admissions: District of Columbia

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Photo of Samuel Butler Samuel Butler
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  • Posted in:
    Antitrust, Competition and Trade
  • Blog:
    Consumer Protection Connection
  • Organization:
    Keller Heckman
  • Article: View Original Source

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