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Welcome to the New Federal Trade Commission! But First, a Look Back at FTC Rulemaking

By Leonard L. Gordon, Jay Prapaisilp & Ellis McKennie on January 21, 2025
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The Federal Trade Commission.
Ian Hutchinson, Unsplash

With the Biden-Harris administration and Federal Trade Commission (FTC) Chair Lina Khan tenures now completed, we take a look back at the mountain of rulemaking carried out over the last few years. Khan’s ambitious agenda led to an avalanche of new and amended rules. All eyes will now be on Commissioner Andrew Ferguson, who is set to become the new chair, and how he will steer the agency going forward.

Under Khan’s leadership, the FTC issued major rules that attempted to regulate swaths of the U.S. economy. Some rules failed to become effective, as they faced judicial setbacks, such as the Non-Compete Rule, which was set aside by a federal court and the CARS Rule that the FTC stayed after litigation commenced. Similarly, the Negative Option Rule is in the midst of a court challenge that may halt its implementation. Meanwhile, the Unfair or Deceptive Fees Rule was substantially narrowed during the rulemaking process.

Determined to not leave any rule unturned and with days left before the new administration, the Commission issued two Notices of Proposed Rulemaking—one regarding the Business Opportunity Rule and the other on Earnings Claims Regarding Multi-Level Marketing. Both were issued by a 3-2 Democrat majority. The agency’s makeup is set to reverse with Khan’s departure and the nomination of Mark Meador by President Trump.

Below is our roundup of issued FTC Rules.

FTC RuleStatus
Negative OptionFinal, Litigation Ongoing
Non-CompeteSet aside by federal court
Combating Auto Retail Scams (CARS)Stayed by FTC, Litigation Ongoing
Unfair or Deceptive FeesFinal
Children’s Online Privacy ProtectionFinal
Energy LabelingFinal
Ophthalmic PracticeFinal
Use of Consumer Reviews and TestimonialsFinal
Telemarketing Sales Rule: Recordkeeping, B2BFinal
Telemarketing Sales Rule: Technical SupportFinal
Standards for Safeguarding Customer Financial InformationFinal
Duties of Creditors Regarding Risk-Based PricingFinal
Government and Business ImpersonationFinal
Power Output Claims for Amplifiers Utilized in Home Entertainment ProductsFinal
Disclosure Requirements and Prohibitions Concerning FranchisingFinal
Health Breach NotificationFinal
Business OpportunityProposed
Earnings Claim Rule Regarding Multi-Level MarketingProposed
Funeral Industry PracticesProposed
Commercial Surveillance and Data SecurityProposed
Identity Theft DetectionProposed
Labeling Requirements for Alternative Fuels and Alternative Fueled VehiclesProposed
Care LabelingTerminated

For more insights into advertising law, bookmark our All About Advertising Law blog and subscribe to our monthly newsletter. To learn more about Venable’s Advertising Law services, click here or contact one of the authors. And listen to the Ad Law Tool Kit Show—a podcast from Venable.

Photo of Leonard L. Gordon Leonard L. Gordon

Len Gordon, chair of Venable’s Advertising and Marketing Group, is a skilled litigator who leverages his significant experience working for the Federal Trade Commission (FTC) to help protect his clients’ interests and guide their business activity. Len regularly represents companies and individuals in…

Len Gordon, chair of Venable’s Advertising and Marketing Group, is a skilled litigator who leverages his significant experience working for the Federal Trade Commission (FTC) to help protect his clients’ interests and guide their business activity. Len regularly represents companies and individuals in investigations and litigation with the FTC, state attorneys general, the Department of Justice (DOJ), and the Consumer Financial Protection Bureau (CFPB). Len also represents clients in business-to-business and class action litigation involving both consumer protection and antitrust issues. He also counsels clients on antitrust, advertising, and marketing compliance issues.

Read more about Leonard L. GordonEmail
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  • Posted in:
    Administrative and Regulatory, Antitrust, Competition and Trade
  • Blog:
    All About Advertising Law
  • Organization:
    Venable LLP
  • Article: View Original Source

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