The Briefing: The Doctrine of Foreign Equivalents – What It Means for Your Brand

You came up with a clever brand name in a foreign language—great! But did you know it might be refused by the USPTO? In this episode of The Briefing, Scott Hervey and Richard Buckley break down what a doctrine is, how trademark examiners apply it, and other important considerations for choosing foreign-language marks.

Watch this episode on YouTube or listen to this podcast episode here.