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Who Says Legal Newsletters are Blase’

By Tom Kane on January 5, 2005
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Newsletters are still a good means of communicating with clients. E-mail newsletters, which have become all the rage, are okay but only if your clients and contacts want them. Some still prefer to have a hard copy that they can take on the train or plane to read at their convenience. Moreover, many people do not want to receive e-mail newsletters because they receive too many e-mails, period. I had one firm tell me they like the touchy, feely of a hard copy. Of course, you should give your clients and contacts what they want.
I ran across an article from Morningstar Multimedia which gave some basics on newsletters, and it may be worth a look. What ever format is best for your situation, newsletters are still a good idea.

Photo of Tom Kane Tom Kane

“I believe it is critical for lawyers to market their practice in a meaningful and ethical way.”

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  • Posted in:
    Business of Law
  • Blog:
    Legal Marketing Blog
  • Organization:
    Legal Marketing Blog
  • Article: View Original Source

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