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Building The Library at LexBlog, One Conversation at a Time

By Kevin O'Keefe on May 26, 2026
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It’s interesting when you start working on a cause in which you really believe that you start reaching out to people, most of whom you don’t know, to get feedback, insight and help.

I did it when I moved to Seattle 27 years ago to build a virtual legal community of people helping people, lawyers and lay people alike. There was no Google on which to find people you’d like to meet. I used magazines, asked people if they knew someone in Seattle, and asked the people I met if they knew someone else.

With LexBlog in 2004, we had the makings of a real Internet. No Linkedin, no social networks to speak of, but we had the ability to just get on the Internet and blog, by which some how people heard us. And we of course had the people we had met and become friends with while working on the net the last five years.

In 2026, I am doing it again. We’re building ‘The Library at LexBlog.” The reason being that no one preserves the published insight of legal professionals, nor structures it for citation as secondary law. I believe The Library at LexBlog will.

Legal professionals have been publishing insight and commentary online since LexBlog was founded more than twenty years ago. Much of the publishing is not being kept, though. When authors leave law firms, websites are rebuilt, publishing is purged for SEO reasons, or URLs change, that expertise is often lost with it.

Traditional legal publishing including primary law (codes, cases and regulations) and secondary law such as law reviews is preserved and cited by lawyers on behalf of their clients. The working insight of legal professionals, commentary explaining how the law actually operates, is not. Crazy that every major category of legal knowledge has citation infrastructure except practitioner commentary.

AI systems are going to increasingly interpret primary law. Without the insight and commentary of legal professionals, that interpretation risks lacking the practical authority and context through which the law actually operates.

A mouthful, certainly. Enough so that I seem to be reaching out to a person a day regarding this idea, the work we are doing on it and where we may need a little help.

Kind of amazing what you’ll do when you need a little help from a friend.

Photo of Kevin O'Keefe Kevin O'Keefe

I am a trial lawyer, turned legal tech entrepreneur, now leading the largest community of legal publishers in the world at LexBlog, Inc.

I am a lawyer of 39 years. Wanting to be a lawyer since I was a kid, I have loved…

I am a trial lawyer, turned legal tech entrepreneur, now leading the largest community of legal publishers in the world at LexBlog, Inc.

I am a lawyer of 39 years. Wanting to be a lawyer since I was a kid, I have loved almost every minute of it.

I practiced as a trial lawyer in rural Wisconsin for 17 years, representing plaintiffs, whether they were injury victims and their family members or small businesses.

In the mid-nineties, I discovered the Internet in the form of AOL. I began helping people by answering questions on AOL message boards and leading AOL’s legal community.

I later started my own listservs and message boards to help people on personal injury, medical malpractice, workers compensation and plaintiff’s employment law matters. Though we were green to technology and the Internet, USA Today said if my firm “didn’t stop what we were doing, we would give lawyers a good name.”

In 1999, I closed my law firm and we moved, as a family of seven, to Seattle to start my first company. Prairielaw.com was a virtual law community of people helping people, a sort of AOL on the law, featuring message boards, articles, chats, listervs and ask-a-lawyer.

Prairielaw.com was sold to LexisNexis, where it was incorporated into Martindale-Hubbell’s lawyers.com.

After a stint as VP of Business Development at LexisNexis, I founded LexBlog out of my garage in 2004 (no affiliation with LexisNexis).

Knowing lawyers get their best work from relationships and a strong word of mouth reputation, and not promoting themselves, I saw blogging as a perfect way for lawyers to build relationships and a reputation.

When I could not find someone to help me with my own blog, I started a company to provide what I needed. Strategy, professional design, platform, coaching, SEO, marketing and free ongoing support.

As a result of the outstanding work of my team of twenty and my blogging, the LexBlog community has grown to a community of over 30,000 legal professionals, world-wide.

Publishing my blog, Real Lawyers, now in its 18th year, I share information, news, and commentary to help legal professionals looking to network online, whether it be via blogging or other social media.

Blogging also enables me to think through my ideas – out loud and in an engaging fashion.

In addition to my blog, I liberally share others’ insight on Twitter. Feel free to engage me there as well on LinkedIn and Facebook.

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  • Posted in:
    Business of Law
  • Blog:
    Real Lawyers Have Blogs
  • Organization:
    LexBlog
  • Article: View Original Source

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