Andrew D. Price

Latest Articles

It looks like the Vegas Golden Knights will need their own parachute, in the form of a strong trademark attorney, to escape potential brand free-fall. While U.S. government agencies have not always been the most effective in policing trademark rights, it appears the Vegas hockey team is now in their sights. Earlier this month, the United States Army instituted trademark oppositions against two applications filed by the Las Vegas Golden Knights hockey team. The Army…
Lately it seems like every aspect of advertising and marketing targeting the military is ripe for generating positive public relations in the name of consumer protection.  In a new and aggressive move, earlier this month, the Department of Veterans Affairs (“VA”) announced it had registered the term “GI Bill” as a trademark or brand with the U.S. Patent and Trademark Office.  Advertisers of education opportunities to servicemembers and veterans need to take into account this…
Many business people, from both start-ups and major multinational corporations, often question the value or reasoning behind the trademark advice they receive from their lawyers.  For instance, business people often ask “do we really need to do this?” – after being told that extensive trademark searching must be done to find a potential brand name that is legally available.  Oftentimes the cost of careful trademark work seems to outweigh its benefits and seems too speculative…
Many of the top companies in the world use distinctive and inventive naming for their brand names. Our recent review of 2012 Brand Finance Global 500 rankings reveals a trend — the top 10 global brands are getting more inventive. 80% of the brand names represented are inherently distinctive, meaning they are fanciful or ‘made up’ words such as “Vodafone”, or arbitrary words used out of context such as “Apple”. In contrast, from 2007 through…