Amy Boardman Hunt

Latest Articles

Blogging is a fantastic way for lawyers to demonstrate their expertise. But for lawyers who don’t have access to a blog for whatever reason, LinkedIn’s Articles platform is an easy, effective, and completely free alternative. Need help turning your legal marketing to-do list into reality? We can help with that! Muse Communications was named one of Dallas’ best legal public relations firms by the readers of Texas Lawyer (although we represent clients all over Texas).…
Our recent blog post, LinkedIn is Boring But Lawyers Should Be There Anyway, offered up some best practices for lawyers looking to maximize their LinkedIn presence in the least amount of time. In this post, we’ll discuss how to do all that while staying out of trouble with the State Bar of Texas. Lawyers are bound by the Texas Disciplinary Rules of Professional Conduct, which covers advertising, which includes social media, which includes…
Our recent blog post, LinkedIn is Boring But Lawyers Should Be There Anyway, offered up some best practices for lawyers looking to maximize their LinkedIn presence in the least amount of time. In this post, we’ll discuss how to do all that while staying out of trouble with the State Bar of Texas. Lawyers are bound by the Texas Disciplinary Rules of Professional Conduct, which covers advertising, which includes social media, which includes…
Like most women, I have long bought into the idea that women are horrible to each other at work. Even though that hadn’t personally been my experience (but for a few rare exceptions), I heard it often enough to believe it was true, albeit incredibly unfortunate. Andie Kramer, a partner at McDermott Will & Emery and an expert on issues affecting women in the workplace, had heard the same thing and decided to learn…
Three years ago this week, I started Muse Communications. Although it was prompted more by personal considerations than professional (I needed more flexibility to juggle issues related to aging parents), it has turned out to be a professional revelation, helping me find my voice and discover new skills I didn’t know I had. Because so many of our clients are just like us – start-ups and small firms founded by people who took a leap…
I’ll be candid: Search engine optimization, or SEO, isn’t a cornerstone of what we do for our clients, simply because most of our clients get their work through referrals and not Google searches. As a result, SEO is secondary in the hierarchy of our clients’ content marketing activities. However, the work that we do makes […] The post SEO Matters: A Q&A with Sarah Hadden appeared first on Muse Communications.…
The internet has given law firms a vast array of new ways to raise their profile and market their services, including search engine optimization, pay-per-click, retargeting and digital ads. But many law firms still make little, if any, use out of one of the most effective and inexpensive ways to stay in touch with clients, prospective clients and referral sources: email. When done well, consistent email communications with a firm’s existing network can help raise…
In our work for lawyers and law firms, we rely on a host of online tools to keep projects organized, automate our social media posts and newsletters, and just generally make life easier and more productive. If you’re looking to juice up your online presence, these tools can help save time and create a clean, professional look in all your marketing efforts. And best of all, they’re all free or very inexpensive, meaning you can…
In our work for lawyers and law firms, we rely on a host of online tools to keep projects organized, automate our social media posts and newsletters, and just generally make life easier and more productive. If you’re looking to juice up your online presence, these tools can help save time and create a clean, professional look in all your marketing efforts. And best of all, they’re all free or very inexpensive, meaning you can…
A few weeks ago, my colleague Bruce Vincent wrote a great post in which he extolled the virtues of thinking like a reporter if you want to promote your legal case. Here’s my corollary: if you want to promote your legal practice, think like an editor and publisher. By this, I mean think about your business objective (as a publisher would do) and then come up with a concrete schedule of content that helps you…