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A few weeks ago, my colleague Bruce Vincent wrote a great post in which he extolled the virtues of thinking like a reporter if you want to promote your legal case. Here’s my corollary: if you want to promote your legal practice, think like an editor and publisher. By this, I mean think about your business objective (as a publisher would do) and then come up with a concrete schedule of content that helps you…
Isn’t Google Analytics great? It works even when we don’t. The team is taking a holiday hiatus (and you should, too!), but if you just can’t resist the urge to brush up on your marketing, here are our Top 10 posts from 2018. From blogs to “best” lists, the Google machine has the definitive list of what our readers found to be the most important legal marketing topics for 2018. Make Sure Your Website Is
Television dramas such as “Law & Order,” “Bull” and “Suits” make it appear as though lawyers are constantly handling cases that end up on the evening news. But, in the real world, many of the cases you see in news reports got there because someone was thinking like a reporter. I am constantly helping clients navigate the fine line between what makes a great lawsuit and what makes a great legal story based on my…
Television dramas such as “Law & Order,” “Bull” and “Suits” make it appear as though lawyers are constantly handling cases that end up on the evening news. But, in the real world, many of the cases you see in news reports got there because someone was thinking like a reporter. I am constantly helping clients navigate the fine line between what makes a great lawsuit and what makes a great legal story based on my…
From legal news to content marketing and everything in between, here’s what caught our attention. Week of Dec. 3, 2018 How a Branded Hashtag Campaign Helped Tommy’s Superfoods to Reach More Than One Million People, by Ash Read for Buffer. From #OptOutside to #IceBucketChallenge, branded hashtag campaigns can provide an exponential ROI, but launching them can be quite the undertaking. Here’s a step-by-step case study to read if you’re interested in taking your social…
Now that we’re well and truly in the holiday season – the one that exhausts and delights in equal measure – it’s a good time to take a deep dive into one of my favorite timesavers: marketing multitasking. Some of us have a hard time saying no. That’s how I ended up with two Girl Scout troops and more PTA positions than I can count. The upside is that I’m helping organizations I care about.…
Now that we’re well and truly in the holiday season – the one that exhausts and delights in equal measure – it’s a good time to take a deep dive into one of my favorite timesavers: marketing multitasking. Some of us have a hard time saying no. That’s how I ended up with two Girl Scout troops and more PTA positions than I can count. The upside is that I’m helping organizations I care about.…
Marketing legal services is both easier and more challenging today than perhaps at any time in history. Promoting your firm is now simpler than ever thanks to the many advances in technology, but standing out from the crowd may more difficult. Repeating your value proposition, highlighting your defining characteristics, and delivering similar messages before the right audience is a proven way to elevate your profile. Unfortunately, not every firm has the advertising dollars, available time,…
Marketing legal services is both easier and more challenging today than perhaps at any time in history. Promoting your firm is now simpler than ever thanks to the many advances in technology, but standing out from the crowd may more difficult. Repeating your value proposition, highlighting your defining characteristics, and delivering similar messages before the right audience is a proven way to elevate your profile. Unfortunately, not every firm has the advertising dollars, available time,…