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The list of 2019 Texas Rising Stars honorees was just announced, the 2019 Texas Super Lawyers list is set for later this year, and the deadline for The Best Lawyers in America voting is only a few weeks away. That means it is once again time for Texas attorneys to think about the best ways to highlight these and other worthwhile professional honors. While legal rankings and guides once were rare, they now seem to…
The internet has given law firms a vast array of new ways to raise their profile and market their services, including search engine optimization, pay-per-click, retargeting and digital ads. But many law firms still make little, if any, use out of one of the most effective and inexpensive ways to stay in touch with clients, prospective clients and referral sources: email. When done well, consistent email communications with a firm’s existing network can help raise…
There are many available tools for effectively marketing a law firm but one resource that’s all the rage but not might not immediately jump to mind is the popular KonMari lifestyle. The brainchild of Japanese organizing consultant Marie Kondo, KonMari essentially boils down to taking stock of everything you own and then eliminating whatever fails to bring you joy. For legal marketers, that means figuring out what you’re using to do your job and getting…
From legal news to content marketing and everything in between, here’s what caught our attention. Week of Feb. 11, 2019 Elite Law Firm’s All-White Partner Class Stirs Debate on Diversity, by Noam Scheiber and John Eligon for The New York Times. Despite being overall more diverse than their competitors, Paul, Weiss is facing criticism for its all-white new partner class. This issue begs the larger question: even though firms are more aware of the…
In our work for lawyers and law firms, we rely on a host of online tools to keep projects organized, automate our social media posts and newsletters, and just generally make life easier and more productive. If you’re looking to juice up your online presence, these tools can help save time and create a clean, professional look in all your marketing efforts. And best of all, they’re all free or very inexpensive, meaning you can…
In our work for lawyers and law firms, we rely on a host of online tools to keep projects organized, automate our social media posts and newsletters, and just generally make life easier and more productive. If you’re looking to juice up your online presence, these tools can help save time and create a clean, professional look in all your marketing efforts. And best of all, they’re all free or very inexpensive, meaning you can…
The rules governing legal advertising for Texas attorneys and law firms are scheduled for some significant changes in the coming months. This blog post provides a summary of the revised advertising rules to help legal professionals prepare. The proposed revisions to the Texas Disciplinary Rules of Professional Conduct (TDRPC) were requested by the State Bar of Texas Board of Directors. They were highlighted in the December issue of the Texas Bar Journal and discussed during…
The rules governing legal advertising for Texas attorneys and law firms are scheduled for some significant changes in the coming months. This blog post provides a summary of the revised advertising rules to help legal professionals prepare. The proposed revisions to the Texas Disciplinary Rules of Professional Conduct (TDRPC) were requested by the State Bar of Texas Board of Directors. They were highlighted in the December issue of the Texas Bar Journal and discussed during…
A few weeks ago, my colleague Bruce Vincent wrote a great post in which he extolled the virtues of thinking like a reporter if you want to promote your legal case. Here’s my corollary: if you want to promote your legal practice, think like an editor and publisher. By this, I mean think about your business objective (as a publisher would do) and then come up with a concrete schedule of content that helps you…
A few weeks ago, my colleague Bruce Vincent wrote a great post in which he extolled the virtues of thinking like a reporter if you want to promote your legal case. Here’s my corollary: if you want to promote your legal practice, think like an editor and publisher. By this, I mean think about your business objective (as a publisher would do) and then come up with a concrete schedule of content that helps you…