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We all know those lawyers who seemingly turn up in every media report involving a legal issue. The “free” publicity these expert legal sources receive not only helps them build their public profiles but also enables them to grow their firms by staying top of mind and signing up new clients. The benefits of being an expert legal source are many. Becoming one is a reachable goal for those willing to devote the time and…
Kudos to our clients for drafting great blog posts and staying visible, online and off! These lawyers have embraced content marketing almost as much as we have, and they have the A+ content to show for it. Thank you, bloggers. You make it look easy. Need help turning your legal marketing to-do list into reality? Just drop us a line. And if you’d like to get our Legal Marketing tips delivered straight to your inbox,…
Our recent blog post, LinkedIn is Boring But Lawyers Should Be There Anyway, offered up some best practices for lawyers looking to maximize their LinkedIn presence in the least amount of time. In this post, we’ll discuss how to do all that while staying out of trouble with the State Bar of Texas. Lawyers are bound by the Texas Disciplinary Rules of Professional Conduct, which covers advertising, which includes social media, which includes…
Our recent blog post, LinkedIn is Boring But Lawyers Should Be There Anyway, offered up some best practices for lawyers looking to maximize their LinkedIn presence in the least amount of time. In this post, we’ll discuss how to do all that while staying out of trouble with the State Bar of Texas. Lawyers are bound by the Texas Disciplinary Rules of Professional Conduct, which covers advertising, which includes social media, which includes…
Earlier this month, Google announced a “site diversity change,” creating a window of opportunity for smaller law firms that have struggled to claim space on the first page of search engine results. While the change will not alter where websites are ranked in search results, it will impact the number of results from a single website domain and any subdomains. The new plan is intended to prevent a single website from monopolizing the…
Earlier this month, Google announced a “site diversity change,” creating a window of opportunity for smaller law firms that have struggled to claim space on the first page of search engine results. While the change will not alter where websites are ranked in search results, it will impact the number of results from a single website domain and any subdomains. The new plan is intended to prevent a single website from monopolizing the…
Like most women, I have long bought into the idea that women are horrible to each other at work. Even though that hadn’t personally been my experience (but for a few rare exceptions), I heard it often enough to believe it was true, albeit incredibly unfortunate. Andie Kramer, a partner at McDermott Will & Emery and an expert on issues affecting women in the workplace, had heard the same thing and decided to learn…
A lot has happened since my earlier update on the ongoing plan to revise the rules that govern lawyer advertising in Texas. In addition to a change in timing for a final vote, more than 200 pages of public comments have been submitted by attorneys from across the state. The most significant development is the decision by State Bar of Texas’ Committee on Rules and Referenda (CDRR) to scrap the original proposal and issue a…
A lot has happened since my earlier update on the ongoing plan to revise the rules that govern lawyer advertising in Texas. In addition to a change in timing for a final vote, more than 200 pages of public comments have been submitted by attorneys from across the state. The most significant development is the decision by State Bar of Texas’ Committee on Rules and Referenda (CDRR) to scrap the original proposal and issue a…