Latest Articles

Do you ever get those emails with your first name in the subject line? “Hey Christina – Your Valentine’s Day Outfit Inspiration Is Here!” or “It’s time to start cooking, Christina!” (Side note: Do people really have Valentine’s Day outfits?) Well, that didn’t happen by accident. You receive emails addressed specifically to you because some way, somehow, somebody either entered your information into a specific field in an email database, or you signed up yourself.…
Kudos to our clients for drafting great blog posts and staying visible, online and off! These lawyers have embraced content marketing almost as much as we have, and they have the A+ content to show for it. Thank you, bloggers. You make it look easy. Need help turning your legal marketing to-do list into reality? Just drop us a line. And if you’d like to get our Legal Marketing tips delivered straight to your inbox,…
From legal news to content marketing and everything in between, here’s what caught our attention. Week of Feb. 11, 2019 Elite Law Firm’s All-White Partner Class Stirs Debate on Diversity, by Noam Scheiber and John Eligon for The New York Times. Despite being overall more diverse than their competitors, Paul, Weiss is facing criticism for its all-white new partner class. This issue begs the larger question: even though firms are more aware of the…
From legal news to content marketing and everything in between, here’s what caught our attention. Week of Dec. 3, 2018 How a Branded Hashtag Campaign Helped Tommy’s Superfoods to Reach More Than One Million People, by Ash Read for Buffer. From #OptOutside to #IceBucketChallenge, branded hashtag campaigns can provide an exponential ROI, but launching them can be quite the undertaking. Here’s a step-by-step case study to read if you’re interested in taking your social…