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The proposed changes to the rules for lawyer advertising in Texas are on track to be submitted for official approval. The State Bar of Texas’ board of directors will have 120 days to consider the amended rules that are expected to be submitted by the Committee on Disciplinary Rules and Referenda in January. The committee […] The post New Advertising Rules for Texas Lawyers are One Step Closer to Reality appeared first on Muse Communications
We all know those lawyers who seemingly turn up in every media report involving a legal issue. The “free” publicity these expert legal sources receive not only helps them build their public profiles but also enables them to grow their firms by staying top of mind and signing up new clients. The benefits of being an expert legal source are many. Becoming one is a reachable goal for those willing to devote the time and…
Earlier this month, Google announced a “site diversity change,” creating a window of opportunity for smaller law firms that have struggled to claim space on the first page of search engine results. While the change will not alter where websites are ranked in search results, it will impact the number of results from a single website domain and any subdomains. The new plan is intended to prevent a single website from monopolizing the…
Earlier this month, Google announced a “site diversity change,” creating a window of opportunity for smaller law firms that have struggled to claim space on the first page of search engine results. While the change will not alter where websites are ranked in search results, it will impact the number of results from a single website domain and any subdomains. The new plan is intended to prevent a single website from monopolizing the…
A lot has happened since my earlier update on the ongoing plan to revise the rules that govern lawyer advertising in Texas. In addition to a change in timing for a final vote, more than 200 pages of public comments have been submitted by attorneys from across the state. The most significant development is the decision by State Bar of Texas’ Committee on Rules and Referenda (CDRR) to scrap the original proposal and issue a…
A lot has happened since my earlier update on the ongoing plan to revise the rules that govern lawyer advertising in Texas. In addition to a change in timing for a final vote, more than 200 pages of public comments have been submitted by attorneys from across the state. The most significant development is the decision by State Bar of Texas’ Committee on Rules and Referenda (CDRR) to scrap the original proposal and issue a…
Opening a new law firm is, admittedly, overwhelming. You have to find office space, establish a secure computer network, hire the right employees, buy office equipment, and accomplish a million other tasks. If you want to make sure your new firm has plenty of business, we’d like to add one more bucket of tasks: how you will market your new firm. In this post, I look at several areas that every new firm should consider…
Opening a new law firm is, admittedly, overwhelming. You have to find office space, establish a secure computer network, hire the right employees, buy office equipment, and accomplish a million other tasks. If you want to make sure your new firm has plenty of business, we’d like to add one more bucket of tasks: how you will market your new firm. In this post, I look at several areas that every new firm should consider…
The list of 2019 Texas Rising Stars honorees was just announced, the 2019 Texas Super Lawyers list is set for later this year, and the deadline for The Best Lawyers in America voting is only a few weeks away. That means it is once again time for Texas attorneys to think about the best ways to highlight these and other worthwhile professional honors. While legal rankings and guides once were rare, they now seem to…
There are many available tools for effectively marketing a law firm but one resource that’s all the rage but not might not immediately jump to mind is the popular KonMari lifestyle. The brainchild of Japanese organizing consultant Marie Kondo, KonMari essentially boils down to taking stock of everything you own and then eliminating whatever fails to bring you joy. For legal marketers, that means figuring out what you’re using to do your job and getting…