Why am I not…?
“Why am I not quoted in this article?”
“Why am I not a speaker at this conference?”
“Why am I not published in this journal?”
As publicists for law firms, we have many goals. To name a few: get positive media results in outlets that reach a lawyer’s target audience; help lawyers find meaningful speaking engagements for purposes of networking; coordinate bylined article opportunities that illustrate their skill and knowledge. View Full Post
CRM Basics and Best Practices – What You Need to Know
Recently my colleague Melanie Trudeau and I presented a webinar on “CRM Basics and Best Practices” to members of the MSI Global Alliance, an international association of independent legal and accounting firms. The presentation covered all things CRM (Customer Relationship Management): What are CRM systems, how to choose the best CRM for your law firm’s needs and ways to achieve CRM success. View Full Post
One lawyer’s public racist rant: Mistakes made and lessons learned
Roseanne Barr and Aaron Schlossberg have one thing in common: They both recently were caught up in scandals over their racist comments broadcast via social media. Barr tweeted a racist comment about former Obama aide Valerie Jarrett. Schlossberg, a solo New York attorney, screamed at people speaking Spanish in a New York café, which was captured on mobile phone video and went viral. View Full Post
How Cyber Threats Affect Law Firm Marketers
Stories of cyber hackers penetrating credit bureaus, government resources, corporations, social media sites and even law firms continue to highlight the ever-growing threat to organizations that operate in a digital environment. For years, law firm technology has lagged behind the majority of corporate America. View Full Post
The Future Decision-Makers: Marketing to Millennials
As baby boomers begin to depart the labor leave and are replaced with millennials, a significant disruption is about to affect the $600 billion global legal services market. Millennials became the largest generation in the U.S. labor force in 2016, according to a Pew Research Center analysis of U.S. View Full Post
Don’t Be a Michael Cohen: Stick to Your Values
Michael Cohen and Rudy Giuliani are not doing lawyers any favors. The two attorneys, both part of Donald Trump’s inner circle of advisors, have been the targets of late-night talk show jokes and public ridicule thanks to what can only be described as their bumbling behavior. View Full Post
Think Before You Click “Send”
We all know we have written or sent things we wish we could take back, or that were forwarded to unintended recipients. Examples of this happening to others are plentiful. Think of the Sony Pictures Entertainment hacking scandal (2014), which led to the studio’s co-chair, Amy Pascal, being fired. View Full Post
How to Be a Better Emailer
Using email effectively to communicate is essential in today’s world. After all, it is the single most-used communications tool in business and law firms.
Email is easy to use and gives the recipient the flexibility to reply when time permits, providing for effective management of our time among the numerous projects and distractions that come at us throughout the work day. View Full Post
Podcast: Handling a Law Firm Data Breach
Corporate cyber breaches and attacks are in the headlines almost daily. Yet, generally speaking, the legal industry has remained behind other industries in managing its own digital security, leading to vulnerabilities that can be exploited by hackers and providing great risk to law firm clients. View Full Post