“Why am I not quoted in this article?” “Why am I not a speaker at this conference?” “Why am I not published in this journal?” As publicists for law firms, we have many goals. To name a few: get positive media results in outlets that reach a lawyer’s target audience; help lawyers find meaningful speaking engagements for purposes of networking; coordinate bylined article opportunities that illustrate their skill and knowledge.  View Full Post
Recently my colleague Melanie Trudeau and I presented a webinar on “CRM Basics and Best Practices” to members of the MSI Global Alliance, an international association of independent legal and accounting firms. The presentation covered all things CRM (Customer Relationship Management):  What are CRM systems, how to choose the best CRM for your law firm’s needs and ways to achieve CRM success. View Full Post
Roseanne Barr and Aaron Schlossberg have one thing in common: They both recently were caught up in scandals over their racist comments broadcast via social media. Barr tweeted a racist comment about former Obama aide Valerie Jarrett. Schlossberg, a solo New York attorney, screamed at people speaking Spanish in a New York café, which was captured on mobile phone video and went viral. View Full Post
Using email effectively to communicate is essential in today’s world. After all, it is the single most-used communications tool in business and law firms. Email is easy to use and gives the recipient the flexibility to reply when time permits, providing for effective management of our time among the numerous projects and distractions that come at us throughout the work day. View Full Post