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Compassion is part of human nature, and is often why people find time or money to help a cause they feel strongly about. For a lot of people, the cause they take on is driven by a connection that has touched their lives in some way, whether directly or through a family member or a friend. For example, a person who recently lost a pet might volunteer at the local pet shelter, or someone whose…
I recently returned from a trip to Italy, where I attended a cooking school in a picturesque, 1,000-year-old village atop a mountain. In learning how to make my own pasta and prepare an amazingly delicious Italian wedding soup, I discovered that cooking is much like media relations. Here are a few lessons I learned during my latest foray into cooking that could be applied to a public relations strategy. Planning the Menu With cooking or…
In April, Chambers and Partners published its Chambers USA 2019 rankings of the top lawyers and law firms in the United States. Chambers researchers conduct exhaustive interviews with general counsel and other legal industry thought leaders. I recently interviewed Chambers USA editor Toby Eccleshall about the latest and most-prominent legal and business trends and issues that provide law firms with new opportunities. We also discussed upcoming changes and new features Chambers is offering in the…
I often get asked some iteration of “What’s new in marketing?” or “What do you think will be different next year?” and “What trends can we anticipate?” I find these questions to be misguided. The word “trend” suggests that something is popular for a short amount of time — a fad that may generate a quick return, but will just as quickly be replaced. Seeing them as having limited value, business professionals often view trends…
Most organizations know the importance of having a crisis communication plan in place before they need it. But has your organization included internal audiences in its crisis communication planning? A situation that could affect the stability, reputation or viability of an organization is a crisis situation. These risks can be both internal and external. While you are working to maintain your reputation externally, don’t ignore your internal audiences. Your employees are your ambassadors to the…
Is your company full-service with a deep bench of experience in multiple areas and industries? Do you take a client-focused approach that provides creative solutions to help your corporate clients achieve their business goals? Do your professionals value responsiveness and embrace diversity? If you answered yes to these questions, congratulations: You may be one of the great many companies that regurgitate uninspired key messages. It’s not that these points are bad or wrong. Your firm…
Amazon made big retail industry news recently with its plan to offer one-day delivery of most items for its U.S. Prime members — an evolution of its two-day shipping program that helped entrench the retail behemoth in consumers’ lives. Whether you like Amazon (and I do, for the most part) or not, the company certainly is a model of successful marketing and PR strategies for beating the competition and maintaining its status as retail’s go-to…
Well, it’s that time of year again. Here in the Northeast, the flowering trees are blooming, the grass is getting greener, and Chambers USA has released their rankings and submission deadlines. And so it begins. Merely mentioning Chambers rankings can cause legal marketers’ blood pressure to rise. This year, Chambers released their legal rankings at the end of April — which is great because it gives us time to analyze the 2019 rankings before we…
“Why isn’t our news getting attention in the media?” “Are we getting enough value from our PR agency if no one is writing about us?” These valid questions strike fear in the hearts of every PR professional who works hard to earn coverage and share stories about their clients. While more market challenges abound, there are still ways to effectively increase visibility that your client deserves. Current media and PR job landscape A recent Bloomberg…
I am a big fan of expectations. Defining them. Knowing them. Communicating them. Aligning them. Working to exceed them. For example, my husband and I just closed on our first home (Yay!) and decided to host my entire family for Easter weekend one week after moving in (Yikes!). To ensure the most pleasant holiday weekend possible, we: Stocked up on our favorite foods and wines, Hid giant candy- and toy-filled Easter eggs for my nephews…