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I am still surprised by how many professional service firms, including law firms, do not have online newsrooms. Even if they do exist, they often seem to be more of an afterthought with little serious attention paid to the content. Many just contain a listing of press releases or a small gallery of images. An online newsroom — a section of a website that contains current news and information about the company — is a…
Good communication goes a long way. Telling your side of the story can ease people’s minds and help correct a narrative that can run rampant on social media. It’s like the game of Telephone that we played as kids: What starts as a funny sentence can quickly turn into something terribly wrong. The editors at Chambers USA know this all too well. What recently started as a normal Monday quickly turned into anything but —…
On October 15, 2017, actress Alyssa Milano posted a message on her Twitter account that launched the #MeToo movement, encouraging survivors of sexual harassment and assault to post #MeToo as a status update. By the end of the next day, according to CNN, the hashtag was used more than 500,000 times. CNN also said the hashtag was used on Facebook by more than 4.7 million people in 12 million posts during the first 24…
Marketers have to rethink their approach to marketing today. The technology revolution ushered in a dynamic, connective, yet disruptive period where humans rely on technology more than was ever imagined. We have greater access to everything, including the businesses we’re interested in aligning with. The amount of information available at our fingertips is staggering and has caused us to become numb to some of it — and both forced and empowered us to become even…
Rebranding is an increasing trend among law firms — but what does that mean? For many law firms, it means slimming down the firm name, designing a new logo and applying a different color palette. The firms probably worked with a design agency to create the new logo — but one wonders how much, if any, of the process was guided by input from clients. While many law firms pay little (or no) attention to…
What’s in a month? Typically, 28 to 31 days on a calendar that is a convenient tool for reminders of important things to do. Taking cues from the October calendar, specifically — and since it’s one of the purposes of our Jaffe blog, I thought this would be an opportune occasion to suggest some workplace best practices and work ethic protocols that coincide with October commemorations, and that can help enhance our efficiency and effectiveness
Is your website font dressed up or dressed down for business? When it comes to the use of website fonts, I suspect that most professional service firms fall in the middle. The use of typography on a website to convey a brand is often overlooked and thought of as an insignificant detail. In reality, this is not the case. Just like in print design, typography plays a powerful role in conveying who you are, and…
Sure, Chambers season is almost over. But there are others, like Legal 500, IFLR 1000, Law360’s MVP … Susan Holmes, Jaffe’s resident expert on legal rankings, sat down for a quick Q&A on managing the rankings process. Q: It’s mid-September. What should legal marketers be thinking about — to help make their lives easier — at least when it comes to legal ranking submissions? A: Now is the time to start preparing for next year…
It’s been two years since I last wrote about legal software systems. Since then, I’ve learned about some new options that are worth taking a look at. My latest list includes practice management, case management and customer relationship management systems. Practice management solutions handle the entirety of the firm’s business functions — including accounting, reporting and even marketing. Case management systems, on the other hand, focus on the firm’s internal needs regarding the processing and…
Legal marketers need to see how one of America’s most-talked-about lawyers has carefully curated his digital presence… The website’s home page opens with a highly stylized black-and-white photograph of a man set against an all-white background. It’s a tight shot, and we see a collar of what looks to be a racing jacket. A quote fades in: “There are results, and then there are excuses.”   Click on the blinking arrow, and another quote appears:…