“I’m a lawyer, and I promise to work hard for you.” “We have the most professionals of any firm in the area.” “We have the smartest CPAs with years of combined experience.” Sound familiar? It should, because it’s the same messaging used to sell professional services for the past decade or so. And guess what? It’s just as ineffective as ever. Service professionals — like so many other services, products and specialists — are a…

I admit it. I am not a baseball fan. I was relieved when my sons declared they prefer to play soccer over baseball. Baseball games are long and hot, and, once the novelty of the hotdogs and popcorn wears off, you have hours before it is time to leave. Living in Washington, though, there is something magical about when a D.C. sports team does well, and the Washington Nationals’ bumpy road to its first World…

Integrated marketing is the ideal — the method we all strive for in our practices. But the truth is professional services marketing is full of theoretical silos. These silos limit collaboration among different key players of the marketing team, which reduces efficiency and diminishes results. The more we can find ways to work together substantively across roles, the more successful our marketing strategies will be. Recently, Jaffe CEO Terry M. Isner and I presented…

Artificial intelligence, in contrast to humans’ natural intelligence, is quickly evolving in the world of computer science, transforming the way machines can perform human-like tasks. It’s being used in everything from ride-sharing to mobile-banking technology to medical diagnostics.  Artificial intelligence for public relations and marketing professionals is already helping to make routine tasks and jobs — such as posting to social media, automating emails, creating content, producing analytics, etc. — easier, while freeing up time…

“Business has only two functions — marketing and innovation.” ~ Milan Kundera Law firms today are increasingly looking at innovation to help distinguish their practice offerings, strategy, and leadership, and need inspiring marketing to develop meaningful campaigns that resonate with their audiences. Chris Cartrett, Executive Vice President of technology solutions provider Aderant, wrote in his article about big ideas in law firm innovation: “The firms that are most successful at adopting new ways of…

I recently completed a Certified Associate in Project Management (CAPM) preparation course and learned a lot about project management. The course covers all 49 processes in A Guide to the Project Management Body of Knowledge (PMBOK® Guide). Yes, that’s right: According to the Project Management Institute (PMI) a properly run project can consist of up to 49 processes. Each of these processes has several inputs, tools and outputs that should be followed to…

Over the last few years, supermodel, actress and author Chrissy Teigen has become a household name, as well as the unofficially crowned queen of social media. Whether you are a fan of hers or not, there is no denying that Teigen is a social media influencer. Time named her one of the “25 Most Influential People on the Internet” in 2017. Rarely a day goes by when her name isn’t in the news. Just…