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Legal marketers need to see how one of America’s most-talked-about lawyers has carefully curated his digital presence… The website’s home page opens with a highly stylized black-and-white photograph of a man set against an all-white background. It’s a tight shot, and we see a collar of what looks to be a racing jacket. A quote fades in: “There are results, and then there are excuses.”   Click on the blinking arrow, and another quote appears:…
Targeted cyber attacks on the legal industry are a daily occurrence. What’s a law firm to do? Part One in this two-part series examined how breaches are affecting law firms, the steps to take, and essential responsibilities of law firms and lawyers to help prevent cyber weaknesses. Part Two focuses on communications after a breach and reputation management. Imagine waking up to these headlines: “(Your Firm) First U.S. Firm Publicly Named in Data Security Class…
Top tips for public relations success in law firms Lawyers are extremely busy people. The legal field is demanding and stressful, with much at stake in every matter. In addition to solving clients’ most challenging problems, lawyers are faced with increasing billing expectations while trying to balance pro bono initiatives, continuing education requirements, leadership commitments and more. In light of this juggling act, it’s understandable that a lawyer’s public relations efforts may fall to the…
With the evolution of technology, Big Data analytics and artificial intelligence, disruption in the legal services industry is happening at a rapid pace. While science fiction writers might set the scene of robots and blockchains replacing attorneys, in reality, technology is merely complementing the work of attorneys, not replacing it. By augmenting our human capacity with technological efficiency and accuracy, innovative business models for law firms will find ways to combine lawyers, business professionals and…
How to work with media — Getting back to basics Working with journalists gives attorneys the opportunity to provide accurate and informative updates about the latest issues and trends affecting the legal community. While we are all busy, it is imperative to understand that in today’s 24/7 news cycle, reporters are usually working under extremely tight deadlines. When a reporter is seeking a source, it is probably needed a very short time after the initial…
As a publicist, it’s my job to help law firm clients increase exposure and build their unique brands by working with the news media to generate positive press coverage. While some believe that any publicity is a good thing, not all media opportunities are created equal. It is important to vet each media opportunity as it rolls in — weigh the pros and cons, and then determine the next step. A particular topic or even…
Cyber attacks targeting the legal industry are a daily occurrence. What is a law firm to do? Part One in this two-part series examines how breaches are affecting law firms, the steps to take, and responsibilities law firms and lawyers must have to help prevent cyber weaknesses. Part Two will focus on communications after a breach, as well as reputation management. It’s no surprise that the risk posed by cyber attacks and data security vulnerabilities…
“I don’t believe in ‘retreats,’” a managing partner of a law firm once told me. “Even the name implies something negative. I prefer to focus on the future.” Perhaps there is some truth in that statement. A retreat – in whatever form fits a law firm’s culture – is essential for the firm to move forward and be successful. Law firm retreats provide the opportunity to “press pause,” assess where the firm has been and…
The year is now officially half over. With July 4th in the rearview mirror, we are now in the throes of summer, with the height of vacation season upon us. For most of us, our New Year’s resolutions are now a distant memory, but that doesn’t mean we can’t still focus on self-improvement. The summer is a great time to regroup and think about things you can do now to finish the year strong. Ideally,…
The World Cup is perhaps the most-watched sports competition in the world, bringing together 32 top-ranked soccer teams eager to battle it out for the coveted FIFA World Cup trophy. The World Cup also offers some great sports analogies for people working in public relations and delivers some pointers for developing a winning public relations strategy. Develop a Winning Playbook Create a game plan, anticipating/overcoming obstacles, executing and achieving goals. Don’t forget to include social…