Jaffe

Jaffe Blogs

Latest from Jaffe

If yours is like most marketing departments, you have amassed a voluminous treasure trove of content over the years. Allowing this content to sit unused on a server is akin to throwing marketing dollars down the drain. Sure, you have it secured, but you’re missing out on a tremendous amount of unrealized potential. One of the best ways to leverage this legacy content is by repackaging it into webinars. Webinar production has become incredibly affordable.…
When was the last time you gave your website an SEO checkup? Considering that somewhere between 70% and 80% of your website traffic comes from search results, making sure your site is at peak performance should be high on your list of priorities. Not only do you want to ensure that search engines can crawl your website properly, you also want to make sure your website is driving relevant search traffic to a wide number…
Every year, law firms undertake the substantial task of completing Chambers USA and/or Legal 500 submissions in hopes of being recognized or improving their rankings in these publications. Being ranked provides businesses with an indication of a firm’s quality and professionalism in its work with clients. For legal marketers, completing these submissions is a lengthy and time-consuming process, often requiring more than 45 hours for each submission. Most law firm practice group leaders are familiar…
America is getting old. In 2015, those age 65 and up comprised about 15% of the population. That percentage is expected to continue to climb for the next few decades, reaching an estimated 22.1% by 2050. During this time span, we are going to see a dramatically different workforce; one with its own unique culture and preferences. What kind of change can we expect? Much ink — or perhaps many bytes, if we’re talking digital…
An interview is a conversation consisting of questions and answers about a specific topic. In the case of a media interview, the interviewer — a reporter — asks questions and the interviewee — a source — provides answers, right? Yes, but it’s not always that cut and dried. There are actually six basic kinds of media interviews. The art of an excellent interview involves understanding those kinds of interviews and making sure you’re well-prepared for…
It’s 2019.5. Half of 2019 is already behind us, and it is time to review and assess your marketing and business development plan and its progress. The reality is, for some, a truer statement would be that it’s time to take your plan out and dust it off. Fair warning, though: You may become frustrated and feel your self-worth slowly depleting after you realize that the many fantastic ideas and initiatives that you aimed to…
Professional services marketers usually operate as either artists or scientists. The artists devise and execute campaigns based on a combination of instinct and creativity. The scientists, on the other hand, love data and use information to determine strategy. While the artist approach has its benefits, playing the dual role of scientist is critical to success in professional services marketing. Just how do you incorporate science into your creative campaigns? The answer is market research. Market…
Compassion is part of human nature, and is often why people find time or money to help a cause they feel strongly about. For a lot of people, the cause they take on is driven by a connection that has touched their lives in some way, whether directly or through a family member or a friend. For example, a person who recently lost a pet might volunteer at the local pet shelter, or someone whose…
I recently returned from a trip to Italy, where I attended a cooking school in a picturesque, 1,000-year-old village atop a mountain. In learning how to make my own pasta and prepare an amazingly delicious Italian wedding soup, I discovered that cooking is much like media relations. Here are a few lessons I learned during my latest foray into cooking that could be applied to a public relations strategy. Planning the Menu With cooking or…
In April, Chambers and Partners published its Chambers USA 2019 rankings of the top lawyers and law firms in the United States. Chambers researchers conduct exhaustive interviews with general counsel and other legal industry thought leaders. I recently interviewed Chambers USA editor Toby Eccleshall about the latest and most-prominent legal and business trends and issues that provide law firms with new opportunities. We also discussed upcoming changes and new features Chambers is offering in the…