Hollywood could not have written a better screenplay than the real-life legal drama starring actors Blake Lively and Justin Baldoni. The now-bitter feud between the actors reportedly began during the filming of their movie “It Ends With Us,” which Baldoni
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How to Organize a Smooth Attorney Bio Rewrite Process
A comprehensive effort to rewrite attorney biographies is an intensive, and often sensitive, activity. Bio pages are some of the most-viewed and read pages on your law firm’s website. When embarking on a project like this, it is important to…
Legal PR and Media Relations in 2025: Essential Data and Strategies
PR professionals have had to drastically change how they engage with media due to changes and staff reductions in the newsroom, attitudes about content, and emerging technologies. As a result, those working with professional services, corporations and businesses need to…
PR Lessons from our Favorite Housewives (the Real Ones)
Although Bravo TV’s “The Real Housewives” franchise began in 2006, I am rather proud to say that it did not make my guilty pleasures list until late 2020. I have always been a late adopter, and I suppose a global…
Empowering Your Personal Brand: A Guide to Success in 2025

As an owner of Jaffe, a legal marketing agency dedicated to helping lawyers and law firms build strong brands, I’ve practiced what I preach and seen firsthand the immense power of personal branding. It’s not just about visibility or recognition…
How Law Firms Can Distinguish Themselves Through Innovative Employer Brand Strategies
In an increasingly competitive legal industry, law firms must rethink how they position themselves not only to clients but also to potential employees. Traditional methods of attracting talent, such as offering competitive salaries and benefits, are no longer sufficient. To…
TOP 5 in 2025: Social Media Trends for Law Firms
Looking to raise your law firm’s profile on social media in 2025? The new year brings fresh opportunities to claim the attention of social media users worldwide, and is the perfect time to refine your strategy for any and all…
Does ‘X’ Still Mark THE Spot for Legal Professionals and Firms?
Is X still a valuable platform for law firms? With rising controversies and dwindling engagement, legal professionals are reevaluating its role in their social media strategies. Find out how to determine if X aligns with your firm’s goals and whether…
SEO Meets AI: What Law Firms Must Know About the Future of Search
If you haven’t noticed, the SEO world is undergoing a significant shakeup with the integration of AI into search engines. Google released AI Overviews (AIO) last May; Microsoft launched their generative AI search engine, Copilot, in July; other AI…
Start Your New Year with a SWOT Analysis
A new year is the perfect time to reflect, strategize, and position your law firm for growth. A SWOT analysis—evaluating your Strengths, Weaknesses, Opportunities and Threats—can serve as a cornerstone for crafting an effective marketing and business development strategy in…