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To date, the events of this year have been disruptive (to say the least) to the public relations plans of most businesses. The coronavirus, which dominated headlines for most of the first half of this year, had a negative effect on almost every industry in the United States. However, while COVID-19 did create challenges, it also provided thought leadership opportunities for professional services firms. For instance, law firms were able to promote their knowledge and…
Daniel Lippman is a reporter covering the White House and Washington, D.C., for POLITICO. He was previously a co-author of POLITICO’s Playbook. Before joining POLITICO, Daniel was a fellow covering environmental news for E&E Publishing and a reporter for the Wall Street Journal in New York. He has also interned for McClatchy Newspapers and Reuters. During a freelancing stint in 2013, he traveled to the Turkish-Syrian border to cover the impact of the Syrian civil war…
A recent survey administered by the Census Bureau revealed that a third of Americans are experiencing signs of clinical anxiety or depression, a data point that reflects a significant rise from pre-pandemic levels. Isolation, job insecurity, and fears related to one’s health and the health of loved ones are all likely contributing to our country’s growing mental health crisis. Those who work in the professional services sector have even more to contend with. That’s because,…
The Chambers and Partners USA research season is upon us again. Due to the instability caused by the COVID-19 pandemic, Chambers pushed back the start of its research cycle in the U.S. by almost six weeks. The first submission deadline is now July 23, with subsequent deadlines falling approximately every four weeks, on Aug. 20, Sept. 18, Oct. 22, Nov. 19 and Dec. 8.  Deadlines by practice area and region can be found here.…
The events of Sept. 11, 2001, catapulted the media industry into a 24/7 competitive news cycle, forever changing the industry. However, the recent global pandemic is transforming the media industry in even more and newer ways that will have repercussions for years to come. COVID-19 has cast a dark shadow over all aspects of our lives. The media industry has not been spared, and perhaps it is among the sectors hardest hit. Due to the…
Over the past several months, our nation and world have experienced unfathomable tragedy.  In the midst of such immeasurable heartbreak, people take comfort in strong leadership and empathy. Unfortunately, President Donald Trump’s public statements regarding the pandemic have focused more on placing blame and hollow reassurances than recognizing the disease’s many causalities. As a result, his statements have generally been met with criticism and incredulity. What went wrong? Arguably, some of Trump’s comments missed…
During this time of COVID-19, communication can be tricky. Nothing is happening face to face at the moment, so virtual communication is in the spotlight. Consequently, it is a good idea to revisit your email marketing plan or, if you don’t have one, think about putting one in place. However, be aware that email marketing during the pandemic has to be thoughtful and strategic. Businesses of all kinds are currently bombarding your recipients with emails,…
We have been living in a changed world for many weeks now. Adapting to the pandemic has been hard. Marketing and business development professionals must look at the world from a new perspective; work smarter; and change our processes to collaborate most effectively with our internal clients, as well as one another, to keep the momentum of the firm’s marketing efforts going. To that end, here are five ways marketing and business development professionals can…
The current pandemic has created tremendous upheaval in the way we live our lives, both professionally and personally. Firms that wish to operate successfully in these circumstances have to adapt, and adaptation means change — changes in work environments, means of communication and processes. Change is never easy, and even if you are able to move the needle, ensuring the changes you implement are sustained can require tremendous time and effort. As firm marketers, it…