Social media is critical to a law firm’s marketing success. But how do you leverage this powerful platform? While you can certainly read up on best practices and attend seminars to become a better social media marketer, for many, the…

Occasionally, we get that special opportunity to be a fly on the wall in rooms where important things happen. A few months ago, I got a glimpse behind the curtain of how internal counsel hears pitches and came away with…

Chambers season is around the corner — and of course, rankings for other lists happen all year long. For attorneys, client service is always top priority, but to win clients in the first place, they have to invest in marketing…

According to a recent survey of in-house counsel, 77% of respondents said that client alerts were the most valuable form of law firm-generated content, while practice group newsletters came in second. As the statistics reflect, your clients do not just…

More and more businesses are investing in diversity, equity and inclusion (DEI) efforts, and law firms are no exception. It’s important for law firms to carefully manage initiatives that support DEI and to monitor their initiatives for success because the…

Whether you’re new to law firm social media management or a seasoned veteran in need of a posting pick-me-up, an often-untapped resource for content inspiration is just across the aisle — with the firm’s business development team or operations department.…

Most law firms have accepted that social media is an essential tool in their marketing toolkits. But their social media strategies often overlook one of the most effective and important social media tactics – advertising.
Often referred to as “paid…