The Chambers USA nomination season is officially underway, which means that marketers and lawyers have their hands full with interviews and submission narratives. But in all of the work that goes into a submission, one of the most crucial elements
Jaffe
Jaffe Blogs
Latest from Jaffe
Want to Avoid Having Your Firm’s News Deleted Upon Receipt? Be Relevant
When it comes to capturing the attention of reporters, it’s an uphill climb as they are inundated with pitches on a daily basis. A new survey of more than 3,000 journalists globally found that half the respondents receive more than…
Repurposing a Client Alert
Client alerts are a staple of law firm marketing that can also serve as a powerful PR tool. These short news pieces inform clients of recent developments in the law and provide analysis on how these changes will impact their…
Are Law Firms Tepid About Pride in 2025? Should They Be?
June is Pride Month in the United States (where it originated) and around the world. It’s about celebrating the Lesbian, Gay, Bisexual, Transgender, and Queer (LGBTQ+) community, remembering the historic battle for LGBTQ rights, and recognizing the accomplishments and contributions…
How to Find Your Inner Thought Leader
“The secret of business is to know something that nobody else knows.” – Aristotle Onassis
Greek entrepreneur Aristotle Onassis may have been, unbeknownst to himself, the first to identify the concept of thought leadership. While business methods have certainly evolved…
The Big Law Spin Offs Have Begun: Law Firm Marketing and Recruiting Strategies Need to Evolve
The frenzy of law firms committing to pro bono work and other free legal services in exchange for avoiding executive orders from the current administration may have temporarily quieted down, but the ripple effects we predicted have begun. Tensions are…
Broadcast Interviews: Here’s a Tip Sheet to Help You Prepare
You secured an interview with CNN … now what? Keep in mind that broadcast reporters and producers work under extremely tight deadlines. Often, they have little time to research the topic and expect you in the studio only hours after…
Marketing Innovation Isn’t Always a Mission — Sometimes It’s a Moment
We love a good strategy. A detailed roadmap. A quarterly rollout. A color-coded deck that ties it all together. And in legal marketing, strategy is crucial — especially when we’re promoting practices built on precedent, precision, and predictability.
But sometimes,…
Why PR and Rankings Go Together
Hello Newsstand readers! We know that many of you are enjoying your time at the annual Legal Marketing Association event in Washington, DC, and so we will keep this tip about the intersection of PR and rankings brief. You can…
The Four Magic Numbers That Will Improve Your E-Newsletters
Email marketing remains one of the most effective tools in a law firm’s digital strategy — but effectiveness hinges on more than just hitting “send.” With so many metrics available, it’s easy to track the performance of your digital newsletters.…