Jaffe

Jaffe Blogs

Latest from Jaffe

Not too long ago, brands could distance themselves from politically charged topics by avoiding taking a public stance. This made the job a little easier for communications professionals. If brands weren’t expected to comment on controversial subjects, then they didn’t have to painstakingly craft statements that could become ammunition for scorn.  However, things change. As brands have upped their digital presence and developed personalities via their social media content, and as every individual with a…
There are more than 1.3 million licensed lawyers and 650,000 licensed CPAs in the United States today. That is a lot of competition. You know your firm is the best, but how do you let other people know? Simply going out and telling people you’re the best doesn’t work. You have to show how great you are, especially relative to your competition. That is where rankings, lists and awards come in. There are thousands of…
The legal “awards season” has reached the halfway point, and three Chambers USA submission deadlines have already passed. If you haven’t had the chance to organize your submissions, though, don’t despair; it might not be too late. Chambers USA still has three more deadlines — in October, November and December. If your jurisdiction or category deadline has already passed, Legal 500 just announced its submission deadline will be Nov. 25. Attaining Chambers USA and Legal…
Nothing has dominated the news over the last four-plus months like the COVID-19 pandemic, and understandably so. For the legal industry, the crisis has created realities, challenges and even opportunities that some law firms have addressed head-on in rising to the occasion, while others have shied away due to lack of resolve, lack of focus, logistical realities complicated by the crisis, purposeful determination to shift focus or some combination thereof. One of the key goals…
With in-person networking grinding to an abrupt halt, digital platforms are taking over as the primary channels to engage with other business professionals. Social media sites are now the virtual places to conduct meetings, find jobs, sell services and learn new skills. As office environments moved online, LinkedIn — the number one social media platform for professionals — saw a substantial rise in activity. In Q3 FY20, LinkedIn reported a 21 percent increase in year-over-year…
Ah, summer! The time of year when we’re typically swimming in the pool, barbequing with friends, making s’mores in the backyard, letting the kids stay up too late, going camping, beating the heat at the movies and vacationing at the beach. While we can still safely enjoy some of these activities, this summer is obviously different from normal. But similarly to previous years, this summer — particularly late July through August — work will slow…
As a play on the term for perfect eyesight, 2020 started out as the year of a new vision and looking forward. Instead, 2020 made a sharp turn to become the year of adapting to change. For us at Jaffe, adapting to change has been part of our mantra for more than five years, when we first saw that business-as-usual attitudes were not going to allow a firm to grow and prosper. How firms interact…