You secured an interview with CNN … now what? Keep in mind that broadcast reporters and producers work under extremely tight deadlines. Often, they have little time to research the topic and expect you in the studio only hours after…

We love a good strategy. A detailed roadmap. A quarterly rollout. A color-coded deck that ties it all together. And in legal marketing, strategy is crucial — especially when we’re promoting practices built on precedent, precision, and predictability.
But sometimes,…

Hello Newsstand readers! We know that many of you are enjoying your time at the annual Legal Marketing Association event in Washington, DC, and so we will keep this tip about the intersection of PR and rankings brief. You can…

Email marketing remains one of the most effective tools in a law firm’s digital strategy — but effectiveness hinges on more than just hitting “send.” With so many metrics available, it’s easy to track the performance of your digital newsletters.…

The rankings season can leave even the most-experienced legal marketers feeling a little zombie-like – not completely brainless, but definitely weary. To save yourself the time and energy, you can capitalize on the wealth of information you collected as part of…

Balancing the benefits and risks of social media is often a tricky business. While social media offers powerful opportunities for law firms to distribute content, connect with business associates and follow news in real time, actively participating on social media…

Let’s take a quick trip back—way back. Scientists tell us there have been five mass extinction events in Earth’s history, each one wiping out more than half of all species on the planet. These “Big Five” moments reshaped life on…