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The start of the new year is a good time to review your firm’s public relations/communications strategy and plan. It is also a good time to manage your firm’s expectations of your public relations program. There are many misconceptions about how PR works, so explaining the process and underlying value to a law firm can be an uphill battle. If you are in charge of your firm’s public relations program, you’ll want to educate the company…
The Hollywood award season is upon us and with it should come some juicy new headline-making moments. The Golden Globes is one of the biggest nights for the entertainment industry, yet this year’s big winner was not a celebrity: The Fiji Water Girl became the talk of the town because of a clever marketing stunt. Fiji Water has been a sponsor of the awards since 2015, but most viewers may not have known that…
You picked off the low-hanging fruit when you joined the firm. You know — those quick wins that made your lawyers take notice and gave you instant credibility? Once you had your footing, you probably shifted your attention to more-complex undertakings. You immediately put new processes and rules in place. You got your client teams up and running, and you and your team handled a round of Chambers submissions. You’re figuring out how you’re…
According to the U.S. Census, there are more than 400,000 women lawyers today who make up just over 1 in 3 (38 percent) lawyers. The year 2018 marked the 25th anniversary of the appointment of Janet Reno, the first woman to serve as attorney general of the United States, and still only a few firms focus on women in the legal profession, including judicial law clerks and judges. Improvements are slow, but sure, as we…
Social media has forever changed the marketing communications landscape and is increasingly becoming a useful sales tool. While social media as a content distribution and engagement platform is part of the marketing mix for most law firms, social selling of professional services is not. A study by Google and Millward Brown Digital found that 46% of decision-makers are now between 18 and 34 years old, which, coincidentally, is the largest social media user demographic. Is the…
It’s that time of year — the end of it, to be precise — when many people think about New Year’s resolutions. Various polls show that only about a third of people make resolutions each year, but of those who do partake, many share the same goals. Also, experts in human nature (I’m not sure how they earn that certification, by the way) advise making only a short list of resolutions, since we tend to…
Writing taglines for a law firm — or any professional services organization — looks easy. The truth is that it’s much more difficult than it looks. Here’s another truth: Not all taglines are memorable. While their value can be debated, a good tagline will help set expectations for your clients, recruits and prospects, as well as the media. In the mid-’90s, when law firms first began to design and develop websites, the average homepage often…
“Please don’t tell.” A few simple words that say what is coming next is to be kept private. But what if this was the name of an exclusive bar? And to make the bar even more exclusive, you can only gain entrance through a hidden door in the back of an old phone booth in the corner of a small, hole-in-the-wall hot dog restaurant? Seems unlikely that this exclusive bar would stay in business —…