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Social media is critical to a law firm’s marketing success. But how do you leverage this powerful platform? While you can certainly read up on best practices and attend seminars to become a better social media marketer, for many, the

Occasionally, we get that special opportunity to be a fly on the wall in rooms where important things happen. A few months ago, I got a glimpse behind the curtain of how internal counsel hears pitches and came away with

More and more businesses are investing in diversity, equity and inclusion (DEI) efforts, and law firms are no exception. It’s important for law firms to carefully manage initiatives that support DEI and to monitor their initiatives for success because the

Most law firms have accepted that social media is an essential tool in their marketing toolkits. But their social media strategies often overlook one of the most effective and important social media tactics – advertising.
Often referred to as “paid