Client alerts are a staple of law firm marketing that can also serve as a powerful PR tool. These short news pieces inform clients of recent developments in the law and provide analysis on how these changes will impact their…

June is Pride Month in the United States (where it originated) and around the world. It’s about celebrating the Lesbian, Gay, Bisexual, Transgender, and Queer (LGBTQ+) community, remembering the historic battle for LGBTQ rights, and recognizing the accomplishments and contributions…

“The secret of business is to know something that nobody else knows.” – Aristotle Onassis
Greek entrepreneur Aristotle Onassis may have been, unbeknownst to himself, the first to identify the concept of thought leadership. While business methods have certainly evolved…

The frenzy of law firms committing to pro bono work and other free legal services in exchange for avoiding executive orders from the current administration may have temporarily quieted down, but the ripple effects we predicted have begun. Tensions are…

You secured an interview with CNN … now what? Keep in mind that broadcast reporters and producers work under extremely tight deadlines. Often, they have little time to research the topic and expect you in the studio only hours after…

We love a good strategy. A detailed roadmap. A quarterly rollout. A color-coded deck that ties it all together. And in legal marketing, strategy is crucial — especially when we’re promoting practices built on precedent, precision, and predictability.
But sometimes,…

Hello Newsstand readers! We know that many of you are enjoying your time at the annual Legal Marketing Association event in Washington, DC, and so we will keep this tip about the intersection of PR and rankings brief. You can…