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For the past year, in-person networking has been put on indefinite hiatus. This has been a struggle for professionals seeking opportunities to grow their networks of contacts, including possible referral sources. Fortunately, thanks to the rollout of the COVID-19 vaccine, we may see conferences making a comeback. (The Legal Marketing Association Annual Conference and the Association of Legal Administrators Annual Conference & Expo are both slated to be held in person later this year.) In…
In the spirit of spring cleaning, it’s time to take stock of your business etiquette. We’ve become acclimated to relaxed, work-from-home attire and style during the COVID-19 pandemic, and it is easy to transfer that relaxation to other areas of our business communications — but that is not a good idea. As vaccinations, relaxed restrictions and other adjustments are allowing people to go back to the office, we are entering another, hybrid “new normal,”…
As we saw in the 2020 award-winning film “Hillbilly Elegy,” not every law student is adequately prepared to enter the law world. Gabriel Basso plays J.D. Vance, a student at Yale Law School who finds himself confused about which bread plate and drinking glasses belong to him at a dinner party during Yale’s interview week. Whether you have landed your dream summer clerkship, are still looking or in your first years as an associate, the social…
Think of your website as the digital equivalent of a brick-and-mortar law firm. In this metaphor, search engines would be the highways that usher potential clients to your firm’s front door. When an internet user conducts a search, they are, in essence, hopping on this highway. Each item that appears on the search engine results page (known as a “SERP” among digital marketers) is like an off-ramp. The higher a web page appears on the…
I recently had the pleasure of attending the spring 2021 #EmpoweredWomen conference, hosted by Susan Freeman with Freeman Means Business. The conference brought together a diverse group of professional women from across the country to share their stories – stories of success, stories of failure, stories about overcoming challenges. All the stories showed the power of storytelling as a tool for creating change, both externally and within ourselves. Hearing the challenges these women went…
A star baseball player does not make a winning team. (Arguably, this is not the case with football. I’m looking at you, Tom Brady.) With baseball, it’s the collective skills of the team members that agglomerate to make a championship franchise. Marketing operates the same way. You can’t have just one standout colleague and expect your department to produce its best work. In an age where terms like “integrated,” “multichannel” and “omnichannel” ubiquitously precede the…
Since in-person networking opportunities, such as industry conferences, are almost non-existent during the coronavirus pandemic, professional networking and referral groups are gaining popularity and becoming the go-to choice for creating referral relationships for lawyers. The format, makeup and style of the groups may vary, but the overall concept and purpose are the same: Grow your network, obtain new clients and bring in more revenue. If you are thinking of joining a professional referral network, there…
One of the most-common types of social media advertising is the sponsored post. This is a form of native advertising in which a brand develops a social media post, sets target audience attributes and pays the social platform to display the post to account holders who meet the target audience criteria. Creating a sponsored post is somewhat platform-dependent, but there are some universal attributes. Here are the five main elements of a sponsored post. The…
It was all in good fun, but an April Fools’ Day prank by a leading car manufacturer backfired when it was released early and taken seriously. The AP reported on March 31 that Volkswagen of America sent out a press release announcing it was changing the name of its name U.S. operation to Voltswagen. It was an April Fools’ joke, meant to promote the company’s electric vehicles. The result of this misfire was a brief…
We’ve been living through the pandemic for over a year, but now it seems like there might be an end in sight. Many people are going to return to offices soon, at least in part. Most of us haven’t stepped foot in an office building in what feels like forever, while in-person conferences and social events seem like a distant memory. Everyone has Zoom fatigue, but the idea of going back to commuting seems equally…