A managing partner once told me that his law firm didn’t allow associates to participate in marketing or business development activities of any kind, whether for their own practice development or with partners to pitch meetings. This intrigued (and saddened)
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PR Tips from Kim Kardashian West
By asingles
Kim Kardashian West. Not a name you frequently hear in professional services marketing material. A pop icon, yes. Socialite, for sure. Social media and fashion icon? Check. PR pro? Surprisingly, also yes.
“Keeping Up with the Kardashians” aired its last…
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4 Ways You Can Refresh Your Law Firm Brand
Your law firm’s brand is one of its most valuable assets. It is an amalgamation of your reputation in the industry, the differentiators that set you apart, the values that inform your culture, the services you are known for and…
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How A/B Testing Maximizes Email Marketing
By asingles
Are your marketing campaigns performing as well as they could be? If a campaign isn’t meeting expectations or providing satisfactory results, there’s always the potential to improve it. The challenge is figuring out which tweaks will boost performance. The only…
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Using Passion to Hack Search Algorithms
By asingles
Any marketing strategy should include tactics for getting content in front of the audiences you are trying to reach. Most law firms have a blog or news feed where they publish press releases and firm news, but savvy marketers take…
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Accountability Questions for Business Development Coaching Success
By asingles
Having a successful career means different things to different lawyers, and at different times along their professional paths. It can mean having a track record of major trial wins, or becoming partner, or achieving recognition and awards, or being a…
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Why You Should Add eBooks to Your Content Marketing Toolkit
One of the most effective uses of content marketing is to provide substantive information to your audience that provides some sort of value while reflecting your firm’s abilities or expertise. This is often done in the form of a client…
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Football, Strategy and Legal Marketing — A Winning Game Plan Drives the X’s and O’s
By asingles
It’s my favorite time of year. The air is getting a little crisper and pumpkin spice is, well, frankly in places it shouldn’t be. But the best part? Football is back.
While basking in the glory of my favorite pregame…
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How to Publicize Rankings Based on the Latest Attorney Advertising Rules Guidance
By asingles
Legal rankings, honors and awards are significant pieces of an integrated marketing program that supports a firm’s key messages to target audiences.
An earned recognition is news worth sharing. Typically, a marketing department will notify clients, prospects and referral…
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5 Steps to Creating a Purpose-driven PR Plan
It’s not uncommon for law firms to put the cart before the horse when it comes to public relations. Legal marketers will often execute PR tactics without an overarching strategy in place to give purpose to the PR program. The…
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