In today’s world, anyone with a smartphone, a tripod and a ring light can record near-professional-quality video from any location, including a home office. This is great for law firms looking to incorporate more video into their marketing mix.
However,
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How to Hit the Right Note When Pitching to In-House Counsel
Law firm pitches to in-house counsel are often devoid of emotion, storytelling or creativity. For the sake of perfection and professionalism, attorneys might play it safe and just reiterate what’s on the firm website. This is where they begin to…
DEI is Not Just Race and Gender
I am a half-Asian woman. By legal industry standards, I’m “diverse.” While I certainly have experienced bias in the past (and still do in my everyday life), I generally don’t feel marginalized by my diversity — especially in working at…
4 Ways to Strengthen Your Law Firm Marketing Strategy
Marketing is both an art and a science. Success requires both experimentation and qualitative and quantitative analysis. It is through this analysis that a firm can learn which marketing tactics worked and which have room to improve to help inform…
Wisdom and Tips for Lawyer Podcasts from Podfest Expo 2024
When your CEO phones in from her Texas ranch, asking, “Got tickets to Podfest 2024; you in?” there’s really only one correct answer.
“Put me in, coach!”
And that’s how, with just a few days to prep, I found myself…
If Academy Award-Nominated Movies Were About Law Firm Marketing
Reach Niche Audiences with Podcast PR
The share of Americans who listen to podcasts has increased dramatically over the last decade. According to the latest data from Edison Research, 42% of those 12 and older have listened to a podcast in the last month — up…
What Does Your Law Firm Stand For?
More and more, customers place importance on the values of the companies that they interact with. One 2020 survey found that 71% of consumers prefer buying from companies aligned with their values, and noted that the sentiment is especially strong…
The Press Release is Still Alive, but Has a Split Personality
Dear legal PR and marketing colleagues, attorneys and law firm stakeholders,
We gather here today in grief and love to remember the revered and sometimes maligned statement of facts and information intended primarily for media consumption — the press release.…
Get Ranked Alongside Big Law
Boutique and mid-size law firms have many advantages over big firms, but resources are not always among them. While Am Law 200 law firms may have marketing departments complete with a marketing strategist, skilled publicists and writers, and perhaps even…