Latest from Jaffe Blog

In a competitive marketplace where professional services firms are constantly vying to increase their bottom lines and diversify their portfolios, keeping your current stable of clients happy is of the utmost importance. While scoring a win for a client will help keep you in their good graces, there’s more to client satisfaction than achieving a successful outcome. That’s because client satisfaction also corresponds with the way you provide services, from responsiveness and accessibility of service…
The holiday season has begun, and another year is coming to a close. We at Jaffe are taking time to reflect on the 41 years that make up our history and the many people who have touched our organization in one way or another. If you’re reading this, you are one of those people, and we thank you. Thank you to all of our clients, past and present, who have supported us throughout our many…
Oftentimes when I am working with business professionals to achieve their business development goals, I learn that they have incorporated tactics and initiatives into their business development plans that do not match their personalities, attitudes, experiences and — worst of all — areas of interest. For an added degree of difficulty, their business development goals are too ambitious and unrealistic. The result is that the professional faces an overwhelming task that causes dread and discouragement,…
Legal marketers everywhere are breathing a collective sigh because Chambers USA’s submission season has come to an end. Whether you have overseen the completion of 70-plus submissions — bless your heart — or only a handful, you now possess a wealth of information about your firm, and that’s marketing gold. Think about it: You have collected headcount information, top-line information about the firm, information about specific attorneys, competitive analyses, recaps of important cases, and client contact…
As the year comes to a close, firm marketing departments should be taking account of their successes and struggles. After all, if you don’t know your strengths and weaknesses, it’s hard to develop a roadmap for the next year. But how do you identify what worked and what didn’t? There are a number of ways to assess your firm’s marketing plan and whether existing strategies should be revised or new strategies implemented. Here are a…
Tim Noble became chief executive officer (CEO) of Chambers and Partners in June 2019, joining the global research organization with a history of working at international data-driven enterprises. Having held senior leadership roles at ICE Data Services, SAP and Gartner, Tim brings a unique perspective to Chambers on marrying data insights, research, technology and services. We asked Tim about his new role, his thoughts about the future of Chambers, the expansion in the U.S. market,…
Podcasts have been experiencing a boom over the past few years. Their appeal lies in the fact that subscribers can listen to your information while completing other tasks, such as driving, exercising or preparing dinner at home. This is unlike a blog post, which requires readers to focus all their attention on a computer or mobile device while remaining relatively stationary. Much like blog posts, podcasts do require time, planning and organization. They also require…
“I’m a lawyer, and I promise to work hard for you.” “We have the most professionals of any firm in the area.” “We have the smartest CPAs with years of combined experience.” Sound familiar? It should, because it’s the same messaging used to sell professional services for the past decade or so. And guess what? It’s just as ineffective as ever. Service professionals — like so many other services, products and specialists — are a…
I admit it. I am not a baseball fan. I was relieved when my sons declared they prefer to play soccer over baseball. Baseball games are long and hot, and, once the novelty of the hotdogs and popcorn wears off, you have hours before it is time to leave. Living in Washington, though, there is something magical about when a D.C. sports team does well, and the Washington Nationals’ bumpy road to its first World…
Nothing beats that rush of winning a new client. It’s the big payoff after hours of networking, persuading and marketing. But sometimes a win can also be the beginning of a significant loss. Let’s use a law firm as an example. Say a litigator at your law firm is retained by a company. The matter will take years to resolve, but your team is up to the task and quickly gets immersed in the facts…