An effective PR strategy that a firm can incorporate into outreach is “PR piggybacking” — the act of elevating a brand’s awareness and audience engagement by harnessing hot topics or events that are already generating media attention, and adding your

Trade shows and other similar marketing events are not just for vendors; they also can be an effective way for a law firm to showcase its services and network with existing and potential clients. But exhibiting at a conference requires

A legal marketer recently told me about advice she heard from a business consultant: If you aren’t going to use your LinkedIn account, you should delete it.
Makes sense, right? You don’t want to make a bad impression online, and