Your law firm’s website is its marketing hub, which is why it’s important to conduct thorough due diligence when selecting a web developer. Ideally, you’ll partner with a vendor who has your law firm’s best interests in mind. Unfortunately, some
Jaffe Blog
Blog Authors
Latest from Jaffe Blog
3 Ways to Use ChatGPT for Law Firm Content Marketing
This is the year of ChatGPT. The large language model-based chatbot now boasts more than 100 million users, and that number will likely continue to increase. Already the technology has become a major disruptor in various areas of life,…
Best Lawyers and U.S. News Have Broken Up
Breaking up is hard to do — but if a lyrical genius like Taylor Swift can channel former relationships into chart-breaking hits, then maybe the rest of us can look for some silver linings.
We have just seen our own…
Do Your Marketing Practices Comply with Ethics Rules?
A law firm’s marketing strategy is an asset — except when it isn’t. Violating state bar ethics guidelines may force you to throw out hours of marketing planning and execution, resulting in a waste of attorney and staff time as…
Furry Friends Pet Toys
Herding cats and teaching old dogs new tricks is what we do. So tell us, are you a cat person or a dog person? Fill out the form below and we will send you a FREE PET TOY.
Full Name…
Is AI the Future of PR?
While artificial intelligence (AI) is not new, AI tools like ChatGPT have captured our attention this year and the media buzz has been tremendous. In less than two months since its launch in November 2022, ChatGPT surpassed 100 million monthly…
How Legal Marketers Can Help Attract Lateral Hires
Making a strategic lateral hire can be a boon to a firm’s bottom line. Legal marketers and PR professionals can play a critical role in attracting and persuading lateral hires to take the leap to join their firms.
Here are…
What “The Princess Bride” Teaches Us About Avoiding Business Development Pitfalls, Part 3
What does the ’80s cult classic film “The Princess Bride” have to do with attorney business development (BD) in the 2020s? Surprisingly, a lot — Westley and Princess Buttercup’s escapades offer a wealth of lessons for building your book of business.…
Your Roadmap to Attorney Bio Revisions in 2 Trips
It’s summertime, a season defined by slowing down a bit and taking a few road trips. Summer can also be the perfect time to finish a lingering biography revision project, and we’re here to help you do just that!
How…
Balancing the Scales—the Need for Self-Care in the Legal Field
Even though Love Your Lawyer Day is not until November 3 (yes, it’s real), I’ll put it out there now: I love working with lawyers. And specifically working with them to build their business development plans and create…