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When Jaffe’s “powers that be” told me I would write an article about my experience at the Legal Marketing Association (LMA) Annual Conference, which took place last week at the Hyatt Regency in Atlanta, I immediately began to think about how I might aggregate everything this conference means to me and my colleagues in a short-form article. Yeah, right! Now, as I sit at my parents’ house recovering from the whirlwind week, the inspiration…
The LMA Conference is the place for legal marketers to get together and share war stories and marketing tips. For those working in PR, the media panel is another highlight. This year’s guests were Kate Brumback, The Associated Press; Meredith Hobbs, Daily Report; and Chris Marr, Bloomberg Law, with Dechert LLP’s Erin West moderating. It doesn’t matter how many of these I attend, I always take away new PR tips. Before…
Two breakout sessions at this year’s Legal Marketing Association (LMA) Annual Conference that I attended covered common-sense, “feel good” ways to bring more clients to a law firm. But hearing about good ideas is one thing. Deciding whether the investment is worth giving them a try is another. Diversity and inclusion at law firms In a standing-room-only session, Lia Dorsey, U.S. Diversity and Inclusion Director for Dentons US, LLP; Barbara Miller, Vice President and Associate…
Current model rules that prohibit misleading statements no longer reflect the society we live in and need to change, according to Wayne Tchotchke, president of the America West Federation of Lawyers (AWFL). The organization claims that attorneys shouldn’t be penalized for misleading or false legal marketing and advertising material and says it should be up to the free market to decide whether those making untrue statements succeed or fail. “We live in a world where…
Spring is in the air, at least for some parts of the country, and that means March Madness is upon us. While your first reaction might be to limit March Madness-related activities in the workplace, consider looking at the tournament as a way to enhance your workplace culture. We all know that positive morale is essential to productivity, so embracing March Madness just might be a way to boost employee engagement and create a…
Our clients frequently ask us to help them identify speaking opportunities so they can to get in front of target audiences to share their knowledge and better position themselves as thought leaders. Securing speaking engagements establishes credibility among clients — existing and potential — and generates content that can be used on the firm’s website and in other marketing materials. We work with clients to identify their target audiences — whether trade or industry groups,…
Has a journalist, blogger or media outlet reported incorrectly about you, your business or your firm? Perhaps a quote was misconstrued, a name misspelled or a situation described incorrectly. Sometimes mistakes are minor, but other times, they could have serious implications. What should do you do? Maintaining your relationships with reporters Keep in mind that reporters are humans and mistakes happen, especially in the age of 24/7 news coverage. It is hard to receive criticism,…
You don’t have to blaze new trails to succeed in content marketing. You can follow a lead created by others instead, just like BMW. BMW is taking a very broad approach, using a content strategy it claims has increased visitors to its re-launched website by 27%, reports Marketing Week. This content is described as “relevant and snackable.” Their easy-to-read pieces increase the number of those aware of BMW’s brand and products. The company’s global…
Building your brand involves time and energy, and should focus on the core values of your firm. These can be found by interviews with key personnel and clients, along with looking at the goals of the firm’s founders. This should take you in the right direction toward what you should convey to people inside and outside your firm, telling them who you are and what you have to offer, which effectively builds your brand.…
I talk a lot about the importance of empathy as a critical part of your corporate culture, your firm’s brand values, and even marketing and business development strategies. I ramble on about the need to identify the business culture and live it out loud, and set a goal to attract like-minded people to help foster and maintain that culture. I talk about this because America is going through major social and culture changes, and…