Latest from Jaffe Blog

With the start of 2021, it would be normal to hit “refresh” on business development efforts. You can wipe the slate clean, and hit reset — new year, new you, new plan. However, with so many unknowns right now, it hardly feels relevant to start afresh. Business development and networking opportunities have yet to return to normalcy, and traditional best practices are hardly relevant. Can you just wait to focus your efforts until we’re in…
Professional service firms experienced enormous shifts in the way they do business in 2020 due to COVID-19, and the impact is expected to extend well into 2021 and beyond. To weather the crisis, firm management scrutinized every aspect of their operations to determine what had to change temporarily and what must change permanently. From the outset, we saw that the B2B firms with flexibility to adapt to change experienced the least disruption. Firms made navigating…
There’s a lot to be learned from other people’s mistakes, including other publicists. In this article, I share some quick tips for crafting great PR pitches, provide insight on what makes a PR pitch bad and end on some journalists’ amusing takes about bad PR pitches they’ve received.  What Makes a Great Media Pitch? Jaffe’s Newsstand has addressed best practices for media relations and tips for working with legal media in previous blogs. Here’s a…
Hoping to expand the reach of your firm’s LinkedIn posts? LinkedIn advertising might be the perfect solution. As the business community’s most-active social network, LinkedIn has incredible potential to deliver content to highly targeted audiences. From sponsored content ads to personalized dynamic ads, LinkedIn offers a range of formats to serve various purposes. This article focuses on sponsored content ads — ads that appear “natively” in your news feed. Here is an overview of the…