Jaffe Blog

Latest from Jaffe Blog

Social media has forever changed the marketing communications landscape and is increasingly becoming a useful sales tool. While social media as a content distribution and engagement platform is part of the marketing mix for most law firms, social selling of professional services is not. A study by Google and Millward Brown Digital found that 46% of decision-makers are now between 18 and 34 years old, which, coincidentally, is the largest social media user demographic. Is the…
It’s that time of year — the end of it, to be precise — when many people think about New Year’s resolutions. Various polls show that only about a third of people make resolutions each year, but of those who do partake, many share the same goals. Also, experts in human nature (I’m not sure how they earn that certification, by the way) advise making only a short list of resolutions, since we tend to…
Writing taglines for a law firm — or any professional services organization — looks easy. The truth is that it’s much more difficult than it looks. Here’s another truth: Not all taglines are memorable. While their value can be debated, a good tagline will help set expectations for your clients, recruits and prospects, as well as the media. In the mid-’90s, when law firms first began to design and develop websites, the average homepage often…
“Please don’t tell.” A few simple words that say what is coming next is to be kept private. But what if this was the name of an exclusive bar? And to make the bar even more exclusive, you can only gain entrance through a hidden door in the back of an old phone booth in the corner of a small, hole-in-the-wall hot dog restaurant? Seems unlikely that this exclusive bar would stay in business —…
Having a leadership role in any organization is difficult, regardless of the industry. Law firm leaders, in particular, have a herculean task, to be sure. The legal profession continues to face unprecedented levels of change, bringing forth seemingly insurmountable challenges, but also incredible opportunities for those who are open to embracing the evolving landscape. As most firms begin the task of closing their year and the sprint to bill clients and dole out compensation to…
The organizational culture that permeates today’s law firms promotes legal practitioner behavior rather than business of law behavior, but the transition from a practice of law to a business of law remains critical for the life of some law firms today. Relying on random acts of marketing and the traditional marketing mix ensures unwelcome challenges. “Today, more than ever, law firms are valuing their business executives as critical to the success of the firm’s operations,…
What do you think of when asked to attend the local Chamber of Commerce’s after-hours networking event? I immediately think of that overly energetic, extroverted and annoying person passing out business cards like a blackjack dealer in Vegas. Do you think your goal should be to speak to as many people and collect as many business cards as possible? Are you (unrealistically) expecting to walk away with a new client? All of these are the…
I just finished training for my first full marathon. It’s something I swore I would never do, but apparently, my two sisters can rope me into just about anything (chalk it up to middle-child syndrome). While I do love to run and have done several half-marathons, the full 26.2 was never a personal goal. That said, by the time you read this, I will either have the coveted “Finisher” hat permanently attached to my head…
Law firm mergers present incredible opportunities for firms to grow their client base, and expand practice group coverage and geographic footprint. But a merger also comes with its own challenges — combining cultures, defining new roles, sorting out physical locations, rebranding and properly developing and communicating the right messages to internal and external audiences. 2018 has been a busy year for mergers, and there is no reason to think the market will slow down. As…