Jaffe Blog

Latest from Jaffe Blog

Have you ever wondered why journalists choose to cover certain stories? What thought goes into deciding what makes the front page? And how can you avoid having your carefully crafted press release wind up in an editor’s wastebasket? The answer is newsworthiness. The concept of newsworthiness is elusive. It’s almost more of a feeling than a set of facts, and yet there seems some sort of journalistic decision-making scheme seems to be in place. To…
Rumors are not always true. So often, you hear that email marketing peaked years ago and is on the decline. However, that is just not the case. After attending this year’s Digital Summit Conference in Philadelphia and listening to speakers recognized in their industries, it’s undeniable that email is still a key marketing tool. For one thing, email is prevalent. Based on research by the Radicati Group published in 2018, there are 6.69 billion…
The traditional press release remains an effective tool for announcing news, particularly lateral hires, awards and rankings, mergers, and new offices or practice areas. Press releases are a great way to share content via social media and your website’s newsroom. The key to writing a successful press release is to follow its standard structure and recommended tone, which includes the language at the bottom of the release: the boilerplate. Admittedly, many companies forget to update…
Last month, Equinox Fitness, the parent company of luxury fitness brands Equinox, PURE Yoga, Blink Fitness and SoulCycle, made headlines when it was reported that the company’s chairman and part-owner was holding a fundraiser for President Donald Trump’s reelection campaign. The chain of gyms and studios had developed a reputation for being LGBTQ friendly over the years, so it was hardly a surprise when this new development struck a chord with many of its LGBTQ…
If yours is like most marketing departments, you have amassed a voluminous treasure trove of content over the years. Allowing this content to sit unused on a server is akin to throwing marketing dollars down the drain. Sure, you have it secured, but you’re missing out on a tremendous amount of unrealized potential. One of the best ways to leverage this legacy content is by repackaging it into webinars. Webinar production has become incredibly affordable.…
When was the last time you gave your website an SEO checkup? Considering that somewhere between 70% and 80% of your website traffic comes from search results, making sure your site is at peak performance should be high on your list of priorities. Not only do you want to ensure that search engines can crawl your website properly, you also want to make sure your website is driving relevant search traffic to a wide number…
Every year, law firms undertake the substantial task of completing Chambers USA and/or Legal 500 submissions in hopes of being recognized or improving their rankings in these publications. Being ranked provides businesses with an indication of a firm’s quality and professionalism in its work with clients. For legal marketers, completing these submissions is a lengthy and time-consuming process, often requiring more than 45 hours for each submission. Most law firm practice group leaders are familiar…
America is getting old. In 2015, those age 65 and up comprised about 15% of the population. That percentage is expected to continue to climb for the next few decades, reaching an estimated 22.1% by 2050. During this time span, we are going to see a dramatically different workforce; one with its own unique culture and preferences. What kind of change can we expect? Much ink — or perhaps many bytes, if we’re talking digital…
An interview is a conversation consisting of questions and answers about a specific topic. In the case of a media interview, the interviewer — a reporter — asks questions and the interviewee — a source — provides answers, right? Yes, but it’s not always that cut and dried. There are actually six basic kinds of media interviews. The art of an excellent interview involves understanding those kinds of interviews and making sure you’re well-prepared for…
It’s 2019.5. Half of 2019 is already behind us, and it is time to review and assess your marketing and business development plan and its progress. The reality is, for some, a truer statement would be that it’s time to take your plan out and dust it off. Fair warning, though: You may become frustrated and feel your self-worth slowly depleting after you realize that the many fantastic ideas and initiatives that you aimed to…