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For some people, the idea of watching someone else play a video game holds no appeal whatsoever. However, watching eSports is becoming an increasingly popular activity for millennials and Generation Z with viewing figures rivalling some traditional sports. As the audience for eSports grows, so do the revenues created by the industry. According to recent projections, annual revenue generated by eSports is set to reach US$2.96 billion in 2022. Many long-established sporting institutions are…
Football and blockchain: It may not be the most obvious of pairings, but stakeholders in the football world are beginning to dip their toes in the water, when it comes to using blockchain technology in their commercial operations. Readers of Sports Shorts may have fond memories of schooldays spent collecting trading cards or stickers depicting their favourite footballers. The perceived value of these trading cards fluctuated depending on the player, the scarcity of the card…
UEFA recently announced that it will be launching its own over the top (“OTT”) streaming platform within the next few months. When the provisionally named ‘UEFA TV’ goes live in time for the 2019/20 season, it will allow fans outside of Europe and North America to view Euro 2020 and future editions of the UEFA Nations League. Due to UEFA’s existing carriage agreements, it is unlikely that its premier club competitions, the Champions League and…
The Broadcast Committee of Advertising Practice (“BCAP”) has recently issued revised guidance on the use of superimposed text (“supers”) in TV advertising. Advertisers often use supers to help avoid misleading viewers, as supers can convey information (required for legal or regulatory purposes), to qualify claims made in television ads. However, research by the Advertising Standards Authority (“ASA”) established that some consumers find certain supers difficult to read and comprehend, with viewers expressing particular concerns around…
The UK government has recently published its response to its call for views on illicit Internet Protocol Television streaming devices or “ISDs”. The government describes ISDs as “small plug and play media servers, originally designed to allow consumers to stream legitimate content”, which have been modified with software that enables users to view “illegal content through streaming websites, file lockers and BitTorrent trackers”.…
“The richest athlete contract in sports history”. That is how ESPN described the deal between boxer Saul ‘Canelo’ Alvarez and streaming service DAZN, which is worth a reported $365 million for 11 fights. The agreement with Canelo sits alongside a broader “exclusive” partnership between DAZN and Canelo’s promoter, Golden Boy Promotions, which is due to run until 2023. DAZN has certainly made a statement to its competitors with the deal, as the UK-based company adds…
What is a comparative advertisement? The EU Misleading and Comparative Advertising Directive 2006 (the “Directive”) defines a comparative advertisement as an ad that explicitly or by implication identifies a competitor or goods or services offered by a competitor. It seems like an intuitive concept, but there are a whole host of legal requirements, which advertisers should bear in mind when considering a comparative advertising campaign.…
Planning disputes don’t often lead to the host of Match of the Day tweeting their outrage. However, the ongoing saga between Southwark Council and Meadow Residential LLP (“Meadow”), has drawn the ire of Gary Lineker and other prominent figures in the football world. At the centre of the dispute is non-league Dulwich Hamlets FC (“DHFC”).  Meadow purchased the land on which DHFC’s Champion Hill ground is built but have been denied planning permission to construct…
Most professional sports have players’ unions that are charged with representing the interests of the people who play the sport at the highest level. Until recently this was not the case for individuals who play that ever-popular Olympic sport, beach volleyball, but now almost 100 professional beach volleyball players have united to form the International Beach Volleyball Players Association (“IBVPA”). Player unions and collective bargaining may not be the first things that comes to mind…
The future of the EFL Trophy will be decided by League One and League Two football clubs at a meeting in May. The much-maligned tournament, rebranded the Checkatrade Trophy this season, has seen a number of rule changes in recent years, the most controversial of which was the introduction of under-23 “B Teams” for Premier League and Championship clubs with Category 1 academies. Fans of lower league teams angered by the changes boycotted the competition