Use “Less is More” to Win in Court
What the Trix Cereal Rabbit Can Teach Litigators
Use Visual “Bullets” to Bring Home Your Salient Points
The Question’s Not the Problem: The Answer May Be
Address Your Jurors’ Overriding Concerns: Safety & Trust
Who Has The Longer Attention Span? Your Juror or A Goldfish?
A Dynamite Persuasion Technique: “But You Are Free”
Use Repetition to Drive Juror Acceptance of Your Case
Win Your Case by Winning Client Cooperation!
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