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Classic business rule: develop the product then unleash it on customers. Modern business rule: find the skinniest expression of your product, unleash it on your customers, then lever up. Startup thinking has invaded the traditional business model. Frank Robinson, the founder of SyncDev, claims founder’s rights to the term “minimum viable product.” Even so, Steve Blank and Eric Ries popularized the term. It is a key component of Ries’ The Lean Startup and has entered everyday…