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“Every entrepreneur knows that first impressions are important, but you may not know just how little time you have to actually make one. Within the first seven seconds of meeting, people will have a solid impression of who you are — and some research suggests a tenth of a second is all it takes to start determining traits like trustworthiness,” according to an article by Forbes contributor Serenity Gibbons.  Seven seconds.  I’ve been waiting over 7 weeks…
Lately, in my professional and personal-professional online life, I’ve run into some significant barriers.  Like most of the world, at this point, I believe, I get a lot of my news from social media.  Admittedly, I am the person who is click-baited into reading a lot of  very useful and also completely useless internet content.  While I’m never locked out of finding out which of the Bachelors would be my best match or which season…
On my third or fourth day working for a bar association, I was invited to attend a “Law Week” planning meeting. In the meeting, one of the committee members was talking about a “fluffier” community outreach initiative – an elementary school poster and essay contest or something of the sort. I suggested sending some information to our local media – either before the contest to garner interest or post-contest to celebrate the winners and generate…
Many moons ago, when I was a junior level associate at a public relations firm, I learned that I could create an entire legal marketing career just in submitting survey and award nominations. Over the years, it seems as though “best of,” “top” and “super” lawyer contests have multiplied like Gremlins, leaving lawyers and legal marketers scrambling to not only make deadlines, but also to ensure the selection process for nominees doesn’t cross any of…
Seriously, bar associations have a lot of stuff.  No matter how unique bars may be, I know there is a shared  struggle to get a lot of information out to members, leadership, the public, and other key audiences all at the same time.  When I served as the Director of Communications for the San Diego County Bar Association (SDCBA), one of the biggest challenges the communications team faced was consistently competing with ourselves — marketing myriad…