If Christmas is cancelled because of COVID-19, Hallmark will have to do a bit of scrambling to make sure their messages of merriment reach their targeted audience. Similar (sort-of) is the experience of bar association event sponsors, some of which
When I started writing this post, I was en route to Austin, home of the NABE 2020 Mid Year Meeting, and I was planning to blog about a completely different topic. I’ve been back for nearly two weeks now, and I’m
“Every entrepreneur knows that first impressions are important, but you may not know just how little time you have to actually make one. Within the first seven seconds of meeting, people will have a solid impression of who you are —
Lately, in my professional and personal-professional online life, I’ve run into some significant barriers. Like most of the world, at this point, I believe, I get a lot of my news from social media. Admittedly, I am the person who
On my third or fourth day working for a bar association, I was invited to attend a “Law Week” planning meeting. In the meeting, one of the committee members was talking about a “fluffier” community outreach initiative – an elementary
Many moons ago, when I was a junior level associate at a public relations firm, I learned that I could create an entire legal marketing career just in submitting survey and award nominations. Over the years, it seems as though
Seriously, bar associations have a lot of stuff. No matter how unique bars may be, I know there is a shared struggle to get a lot of information out to members, leadership, the public, and other key audiences all at