Victoria Blute

Latest Articles

In this episode of the Law Firm Marketing Decoded Podcast, we discuss how to develop page titles and headers to get you noticed in search engine results and guide your potential clients to the information that they need about their problem. The post How to Add Law Firm Webpage Titles & Headers the Right Way: Podcast Episode 58 appeared first on LawLytics.…
Google has certain criteria to ensure that it’s able to provide the best possible results for search queries. Part of that criteria is represented by the acronym E-A-T: Expertise, authoritativeness, and trustworthiness. Here’s what you need to know about Google’s E-A-T guidelines and how they affect your law firm’s website. The post Google’s E-A-T and Your Law Firm’s Website appeared first on LawLytics.…
There is generally an order of operations to creating the law firm website content that will help you get the best return on your investment. In this episode, we discuss how to allocate your efforts to get the most out of both your evergreen pages and blog posts. The post Strategies For Writing Law Firm Evergreen Pages and Blog Posts: Podcast Episode 57 appeared first on LawLytics.…
One of the best things you can do aside from developing rich substantive and local content is to have a blog that you tend to on a regular basis. Here’s what you need to know about how to make blogging a successful part of your law firm’s online marketing strategy. The post How Blogging Can Be a Difference-Maker For Law Firm Websites appeared first on LawLytics.…
When it comes to landing pages, the requirements for a successful law firm landing page are very different from a landing page for a consumer product. In this episode, we discuss how law firm landing pages are different, and, if you’re going to use pay-per-click ads, how to get the most out of your landing pages. The post What Every Attorney Needs to Know About Law Firm Landing Pages: Podcast Episode 56 appeared first on…
Some attorneys ask us how to create unique content when it seems like there are already a large number of pages on the web about any given topic. In this episode, we discuss how to get around this content marketing stumbling block and create unique content that puts a focus on your practice area(s), geographic area(s), and how your potential clients think. The post How to Develop Unique Content For Your Law Firm’s Website –
LawLytics is now a native integration partner with ApexChat, which provides live chat agents and services to help you generate more leads for your law firm. It can help you engage visitors and screen potential clients to discover if they’re in need of legal services and determine whether they’ll be a good fit for your firm. Learn more about ApexChat in this blog post. The post Introducing ApexChat and LawLytics Integration appeared first on LawLytics.…