Victoria Blute

Latest Articles

Blogging helps attorneys develop their online persona and increase their reach. Good law firm blog posts have several things in common. They have compelling titles and text, user-friendly language, and provide value to the reader by analyzing a particular topic. Read on to learn more about what separates effective law firm blog posts from ineffective ones. The post What Does a Good Law Firm Blog Post Look Like? appeared first on LawLytics.…
Content marketing on your law firm’s website is the best way to drive business to your law firm without wasting time or money. For small firms and solo practitioners who want to drive more business to their firm in an effective way, you’ll want to center your web marketing around your website and the content you’ll put on it. In this podcast episode, we discuss the importance of having a plan, as well as what…
Your page titles need to be compelling enough to drive traffic to your site, and your page’s headers need to be compelling enough to keep a reader interested. There are some common mistakes that can make otherwise compelling content less appealing to a web visitor. Here are the three most common mistakes related to titles and headers on law firm websites. The post Common Title & Header Mistakes on Law Firm Websites appeared first on…
This episode of the Law Firm Marketing Decoded Podcast focuses on why it’s crucial that law firm SEO providers follow Google’s Guidelines — and what can happen when an attorney hires a provider who doesn’t understand or follow Google’s rules. The post Why Your Law Firm SEO Provider Needs to Follow Google’s Guidelines: Podcast Episode 63 appeared first on LawLytics.…
Good website content drives the success of a law firm website. However, it’s not the only feature that a successful law firm website needs. Your site also needs easy-to-use navigation. The best way to develop your law firm website’s navigation is to start with a few pages and leave room for growth and development. Here’s how to create a navigation that is easy for your potential clients to use and keeps your content neatly organized. The…
Attorneys sometimes decide that their law firm’s SEO is better left to an “expert.” Unfortunately, when attorneys hire a SEO provider that doesn’t understand legal ethics, it can cause serious problems for the law firm. In this episode, we explain what to look for before you hire a SEO provider to manage your law firm’s online visibility. The post The Danger of Hiring a Law Firm SEO Provider That Doesn’t Understand Legal Ethics: Podcast Episode
When you hire a ghostwriter, staying in control comes down to three key concepts: delegating wisely, empowering someone who abides by the necessary rules, and maintaining editorial control so that you have final say over what appears on your website. If you plan to hire a ghostwriter, here’s what you’ll want to know about staying in control of your law firm’s website. The post How to Stay in Control of Your Law Firm’s Website When
In a recent post, we discussed how to handle negative online reviews about your law firm. However, negative reviews aren’t the only thing that attorneys face in the online review ecosystem. The presence of fake reviews has increased in recent years. In this blog post, we’ll show you strategies for handling a fake online review about your law firm. The post How to Deal With Fake Reviews About Your Law Firm appeared first on LawLytics.…
Google’s latest search development is called BERT, and it’s making new improvements to how search understands queries. “[It’s] the biggest leap forward in the past five years, and one of the biggest leaps forward in the history of Search,” says Google’s Vice President of Search, Pandu Nayak. Here’s what you need to know about BERT and how this search improvement is likely to affect your law firm’s website. The post How Google’s BERT Could Affect
Halloween is just around the corner, and it’s a holiday that attorneys in many practice areas can benefit from by integrating it into their content marketing. One of the best ways to use this holiday to boost awareness and improve your firm’s visibility is by writing holiday-related blog posts. Here are some potential ideas for a number of practice areas. The post Halloween Blog Post Ideas for Attorneys appeared first on LawLytics.…