In this episode of the Law Firm Marketing Decoded Podcast, we discuss what makes a good law firm blog post, where they fit into your law firm’s online marketing, and when it can make sense to take up a more aggressive blogging strategy. The post Developing a Better Law Firm Blogging Strategy: Podcast Episode 66 appeared first on LawLytics.…

One of the easiest ways to create high-quality law firm website content that helps you connect with your potential clients is to write like your clients think. Getting into the mindset of your potential clients helps them find you when they’re conducting searches about their problem and makes your content likely to resonate with them when they read it. Here are three ways to help you capture more business by mirroring your potential clients’ thought…

Effective content heightens your visibility in search results and drives more business to your firm. Here’s what to know about the difference between effective and ineffective content, and how to create better content for your law firm’s website. The post The Difference Between Effective and Ineffective Law Firm Website Content appeared first on LawLytics.…

In this podcast episode, we’re joined by Nick Werker from AnsweringLegal, who talks to us about the most important aspects of client intake and what every attorney should know about having a client intake system that helps them build their business. The post The Most Important Aspects of Client Intake for Law Firms: Podcast Episode 65 appeared first on LawLytics.…

If you want to hit the ground running in 2020, the last days of 2019 are an excellent time to make assessments about the current state of your law firm’s marketing. Here are three things to focus on that will help you get ahead of your law firm’s competition in the new year. The post Three Ways to Get Ahead of Your Law Firm’s Competition in 2020 appeared first on LawLytics.…

Google recently announced that it’s using “neural matching” in its search algorithm to understand queries better and improve search results. But what, exactly, is neural matching — and how might it affect law firm website marketing? In this blog post, we’ll discuss Google’s use of neural matching and what it could mean for your law firm’s website. The post What Could Google’s Neural Matching Mean for Law Firm Website Marketing? appeared first on LawLytics.…

Blogging helps attorneys develop their online persona and increase their reach. Good law firm blog posts have several things in common. They have compelling titles and text, user-friendly language, and provide value to the reader by analyzing a particular topic. Read on to learn more about what separates effective law firm blog posts from ineffective ones. The post What Does a Good Law Firm Blog Post Look Like? appeared first on LawLytics.…