Your website gets two report cards from Google, and they never agree. Google Search Console and Google Analytics look like they do the same job, and they don’t. One measures how your firm shows up in search results. The other
LawLytics
LawLytics is a publisher focused on providing content related to law firm marketing, website management, and legal technology. It offers insights and guidance on optimizing law firm websites, integrating technology tools, and improving online presence for legal professionals. The blog covers topics such as website design strategies, search engine updates relevant to attorneys, and the use of digital tools to enhance client experience. LawLytics often discusses practical considerations for law firms managing multiple websites and highlights integrations with legal practice management software. Its content is aimed at helping law firms improve their marketing effectiveness and operational efficiency through technology.
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https://lawlytics.com
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Starting a Law Firm Website: What to Set Up in Your First 90 Days
Before you build a website, three decisions deserve real thought: your firm name, your domain, and where you practice. This guide walks through those choices, the handful of profiles worth claiming, and a 90-day checklist for newly admitted attorneys.
The…
Where Should a Law Firm Draw the Line on Automation?
Automation is cheap. Knowing when to turn it off is not. Courts have now logged more than 2,000 cases involving AI-fabricated citations, and 825 of them were filed by lawyers. Malpractice data points the opposite direction, at missed deadlines and…
How to Get Law Firm Reviews that Are Actually Worth Having
Your best clients would write you a great review, but nobody ever asked them the right question. Star ratings still matter, but the words inside a review are doing new work now that AI assistants read them. This is the…
AI Policies Change Overnight (But Your Marketing Plan Shouldn’t Have To)
A policy reversal, a licensing fight over Reddit’s content, and AI Overviews cutting clicks by 58% all point at the same problem: the channels you market through belong to somebody else. Here’s how to tell what your firm actually owns,…
ChatGPT Ads for Law Firms: What’s Allowed, What Isn’t, and What Works Better
You’ve probably seen the ads. Free webinar. The lawyer’s playbook for advertising on ChatGPT. Here’s the part they skip.
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The Client Question Map: How to Turn Intake Questions into Better Law Firm Website Content
Your best website content ideas are already sitting in your intake notes. Your best website content ideas are already sitting in your intake notes. Every question a prospective client asks tells you what they don’t understand, what they’re afraid of,…
AI Images for Law Firm Websites: 7 Mistakes to Avoid (Plus, 5 AI Image Types to Use)
AI images used to announce themselves. The hands were wrong, or the words were nonsense. Now, a weak image can look professional enough to publish, which makes it easier to miss the ways it can make your firm look generic,…
Why Most AI Website Builders Fail Lawyers (and What’s Missing)
Ask an AI builder for a law firm website, and you’ll have one in 10 minutes. It’ll look finished, too. But underneath the stock courthouse photo and the vague bio, there’s no real structure for case results, credentials, jurisdiction, or…
AI-Verified Local Presence: What “Local” Actually Means in the Age of AI Search
Local SEO used to reward the firm that said its city most often. AI-powered search works differently: it commits to naming one or two attorneys, which means it needs a reason to believe you practice where you say you do.…