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Having more pages on your law firm’s website can mean better rankings, but only when those pages meet some particular criteria. The pages that you create on your law firm’s website need to achieve some specific things to do well with Google. Here’s what you need to know about creating pages on your law firm’s website. The post Do More Webpages on My Law Firm’s Website Translate to a Better Google Ranking? appeared first on LawLytics.…
One of the easiest ways to create high-quality law firm website content that helps you connect with your potential clients is to write like your clients think. Getting into the mindset of your potential clients helps them find you when they’re conducting searches about their problem and makes your content likely to resonate with them when they read it. Here are three ways to help you capture more business by mirroring your potential clients’ thought…
If you want to hit the ground running in 2020, the last days of 2019 are an excellent time to make assessments about the current state of your law firm’s marketing. Here are three things to focus on that will help you get ahead of your law firm’s competition in the new year. The post Three Ways to Get Ahead of Your Law Firm’s Competition in 2020 appeared first on LawLytics.…
Google recently announced that it’s using “neural matching” in its search algorithm to understand queries better and improve search results. But what, exactly, is neural matching — and how might it affect law firm website marketing? In this blog post, we’ll discuss Google’s use of neural matching and what it could mean for your law firm’s website. The post What Could Google’s Neural Matching Mean for Law Firm Website Marketing? appeared first on LawLytics.…
Blogging helps attorneys develop their online persona and increase their reach. Good law firm blog posts have several things in common. They have compelling titles and text, user-friendly language, and provide value to the reader by analyzing a particular topic. Read on to learn more about what separates effective law firm blog posts from ineffective ones. The post What Does a Good Law Firm Blog Post Look Like? appeared first on LawLytics.…
Content marketing on your law firm’s website is the best way to drive business to your law firm without wasting time or money. For small firms and solo practitioners who want to drive more business to their firm in an effective way, you’ll want to center your web marketing around your website and the content you’ll put on it. In this podcast episode, we discuss the importance of having a plan, as well as what…