Your website gets two report cards from Google, and they never agree. Google Search Console and Google Analytics look like they do the same job, and they don’t. One measures how your firm shows up in search results. The other
LawLytics Blog
The LawLytics Blog, published by LawLytics, focuses on topics related to law firm marketing, website management, and legal technology. It covers strategies for optimizing law firm websites, including the use of images and multiple sites, and discusses integrations with legal practice management and scheduling software. The blog also addresses updates in digital marketing relevant to attorneys, such as search engine algorithm changes, and explores tools that enhance client experience and operational efficiency for law firms. Its content is aimed at helping legal professionals improve their online presence and leverage technology to support their practice management and client engagement.
Blog Authors
Latest from LawLytics Blog
Starting a Law Firm Website: What to Set Up in Your First 90 Days
Before you build a website, three decisions deserve real thought: your firm name, your domain, and where you practice. This guide walks through those choices, the handful of profiles worth claiming, and a 90-day checklist for newly admitted attorneys.
The…
Where Should a Law Firm Draw the Line on Automation?
Automation is cheap. Knowing when to turn it off is not. Courts have now logged more than 2,000 cases involving AI-fabricated citations, and 825 of them were filed by lawyers. Malpractice data points the opposite direction, at missed deadlines and…
How to Get Law Firm Reviews that Are Actually Worth Having
Your best clients would write you a great review, but nobody ever asked them the right question. Star ratings still matter, but the words inside a review are doing new work now that AI assistants read them. This is the…
AI Policies Change Overnight (But Your Marketing Plan Shouldn’t Have To)
A policy reversal, a licensing fight over Reddit’s content, and AI Overviews cutting clicks by 58% all point at the same problem: the channels you market through belong to somebody else. Here’s how to tell what your firm actually owns,…
ChatGPT Ads for Law Firms: What’s Allowed, What Isn’t, and What Works Better
You’ve probably seen the ads. Free webinar. The lawyer’s playbook for advertising on ChatGPT. Here’s the part they skip.
The post ChatGPT Ads for Law Firms: What’s Allowed, What Isn’t, and What Works Better appeared first on LawLytics.
The Client Question Map: How to Turn Intake Questions into Better Law Firm Website Content
Your best website content ideas are already sitting in your intake notes. Your best website content ideas are already sitting in your intake notes. Every question a prospective client asks tells you what they don’t understand, what they’re afraid of,…
AI Images for Law Firm Websites: 7 Mistakes to Avoid (Plus, 5 AI Image Types to Use)
AI images used to announce themselves. The hands were wrong, or the words were nonsense. Now, a weak image can look professional enough to publish, which makes it easier to miss the ways it can make your firm look generic,…
Why Most AI Website Builders Fail Lawyers (and What’s Missing)
Ask an AI builder for a law firm website, and you’ll have one in 10 minutes. It’ll look finished, too. But underneath the stock courthouse photo and the vague bio, there’s no real structure for case results, credentials, jurisdiction, or…
AI-Verified Local Presence: What “Local” Actually Means in the Age of AI Search
Local SEO used to reward the firm that said its city most often. AI-powered search works differently: it commits to naming one or two attorneys, which means it needs a reason to believe you practice where you say you do.…