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The concept of blogging for law firms is a popular topic in legal marketing. However, it’s not always clear to attorneys how to get the most out of their law firm’s blog posts. The good news is that by keeping a few small tips in mind, it’s easy to write blog posts that drive more traffic to your law firm’s website and convert more web visitors into clients for your firm. The post The Value
After more than a decade in digital marketing, I’ve noticed one thing remains constant: people don’t lie to Google when they need or want something. That isn’t true in most other instances. Ask someone directly what they want, and you’ll likely get something other than the whole truth. People say what they think they’re supposed […] The post Your Potential Clients Don’t Lie to Google (And That’s a Good Thing for Your Practice) appeared first…
The way that Google determines which results to return for any given is highly rational. And, by following Google’s logic (and using the right tools), any attorney can easily succeed online and drive more potential clients to their firms. In this post, we explain how Google works and how to stay on the right side of the search engine to attract more potential clients to your firm. The post What Google Wants From Law Firm
There are smart and simple ways to provide structure on your law firm’s website: One of these methods is known as pillar pages and topic clusters. In this episode of the Law Firm Marketing Decoded Podcast, we’ll explain what you need to know about using pillar pages and topic clusters for your law firm’s website. The post Creating Pillar Pages & Topic Clusters on Your Law Firm’s Website appeared first on LawLytics.…
Potential clients gather information about the law, their legal problem, and your firm before they make a decision to hire an attorney. Here’s how to use that information to turn your site into a machine that predictably and reliably provides your firm with new clients. The post How to Make Your Website a Predictable Client-Generating Tool for Your Firm appeared first on LawLytics.…
By answering potential clients’ questions and providing additional resources, FAQ pages position your law firm as a trusted, knowledgeable resource. In this episode of the Law Firm Marketing Decoded Podcast, we’ll show you how to create client-focused and educational FAQs that are neatly displayed for your web visitors.  The post How to Address FAQs on Your Website to Attract More Clients appeared first on LawLytics.…