1. Search Console showed who walked past. Analytics shows who came in, and whether they asked for you. Google Analytics can tell you a lot about your law firm website, and most of it isn’t meant for you. Part 3 of this series covers the reports that answer an attorney’s questions: which actions to track as key events, which channels and pages bring in inquiries (including GA4’s new AI Assistant channel), where visitors drop off before reaching out, and how to read Analytics and Search Console together. It ends with a 15-minute monthly check.
