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Marketing your practice is an integral part of having a law practice. Whether you are in a larger firm that requires you to bring in or maintain a particular book of business or are in a smaller “eat what you kill” environment, business development and marketing will continue to be critical throughout your career.  However, lawyers practice law and have studied law, so serving as a marketer is often uncomfortable. “If marketing is like playing…
Good Communications Can Keep You From Malpractice Claims With regards to client communication, the American Bar Association (ABA) model rules of professional conduct say that lawyers need to: Inform clients of decisions and circumstances related to their case Consult with clients about how they will accomplish their legal goals Respond to client requests for information In a world that now offers us seemingly endless ways to communicate with one another, it is surprising that the…
The #legaltech world was all abuzz last week with the closing of the American Bar Association’s 2019 Legal Tech Show on March 2. The annual conference brings lawyers and service providers together to talk tech once a year and showcase all of ways tech is transitioning traditional law firm operations. If you couldn’t make it to the show, there are recaps aplenty available online, but a good starting point for information is the Legal Talk
Just like death and taxes, a bad review is something that every single person will likely grapple with at some point in their careers. The internet has turned everyday people into citizen journalists – allowing anyone with an internet connection to wax poetic about anything they want at any time. The internet is the greatest customer service tool we have at our disposal currently, and for lawyers, it’s a place where your clients are looking…
What happens if you run for a seat on your Bar Association’s board of directors but don’t end up getting elected? Hopefully, one of your colleagues takes you out for a drink and tells you why you deserved to win and assures you that you are sure to get elected the following year. But if you can put aside a bit of a bruised ego, there may be an upside that you aren’t seeing. In…
  Without a doubt, it is a good business practice for your firm to have a social media presence. In today’s day and age, social media is where your client base and potential client base are spending their time online, regardless of your practice type. So, you and your firm will soon be conspicuously absent from the discussion if you do not have a social media presence. However, even if you got to the social…
According to an article in Psychology Today, “A supernatural sense of mind reading is commonly used for nefarious purposes in works of fiction. In the real world, having a clear sense of what others are thinking and feeling can help people avoid common miscommunications—even with strangers—and strengthen personal relationships in the long run.” Given that most of us are not able to read minds, it looks as though we will need to rely on “having a clear sense”…
Happy clients are return clients. This we know. And significant research shows that keeping customers as opposed to seeking new customers can have a real impact on your bottom line. According to a Harvard Business Review article, “acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one. It makes sense: you don’t have to spend time and resources going out and finding a new client —…
  Technology is designed to save us time, optimize our work hours and increase our efficiencies. For many lawyers, trusting technology can be intimidating. Technology designed for general business and platforms that are created specifically for law, can help you to more effectively manage your law practice. Here are a few tips for getting on top of tech:1) Learn the basic programs, and a few tips that go beyond the basics.  Did you know that…
Trust, and building trust, can be tricky. In a day and age where we get into strangers’ cars without hesitation, it may seem a bit strange that trust isn’t always inherent. According to a recent Gallup Poll, nurses lead when it comes to trustworthiness, and they are generally viewed as the most honest and ethical professionals. Unsurprisingly, lawyers aren’t close to the top of that list. And yet, they are not at the bottom…