Marketing your practice is an integral part of having a law practice. Whether you are in a larger firm that requires you to bring in or maintain a particular book of business or are in a smaller “eat what you kill” environment, business development and marketing will continue to be critical throughout your career.  However, lawyers practice law and have studied law, so serving as a marketer is often uncomfortable. “If marketing is like playing…

Just like death and taxes, a bad review is something that every single person will likely grapple with at some point in their careers. The internet has turned everyday people into citizen journalists – allowing anyone with an internet connection to wax poetic about anything they want at any time. The internet is the greatest customer service tool we have at our disposal currently, and for lawyers, it’s a place where your clients are looking…

  Without a doubt, it is a good business practice for your firm to have a social media presence. In today’s day and age, social media is where your client base and potential client base are spending their time online, regardless of your practice type. So, you and your firm will soon be conspicuously absent from the discussion if you do not have a social media presence. However, even if you got to the social…