According to an article in Psychology Today, “A supernatural sense of mind reading is commonly used for nefarious purposes in works of fiction. In the real world, having a clear sense of what others are thinking and feeling can help people avoid common miscommunications—even with strangers—and strengthen personal relationships in the long run.” Given that most of us are not able to read minds, it looks as though we will need to rely on “having a clear sense”…

Happy clients are return clients. This we know. And significant research shows that keeping customers as opposed to seeking new customers can have a real impact on your bottom line. According to a Harvard Business Review article, “acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one. It makes sense: you don’t have to spend time and resources going out and finding a new client —…

Trust, and building trust, can be tricky. In a day and age where we get into strangers’ cars without hesitation, it may seem a bit strange that trust isn’t always inherent. According to a recent Gallup Poll, nurses lead when it comes to trustworthiness, and they are generally viewed as the most honest and ethical professionals. Unsurprisingly, lawyers aren’t close to the top of that list. And yet, they are not at the bottom…

  In the marketing world, “content is king” has long-been accepted as the mantra for public relations and marketing professionals everywhere looking to heighten visibility for their clients in the internet age. First coined by Bill Gates in an essay on the Microsoft website in 1996, the phrase has implied that content creation is one of a company’s greatest assets both online and offline. While there is obviously a lot of truth in that…

When you graduated law school and passed the bar exam, did you make the fool-hearted assumption that you would spend most of your time as a lawyer practicing law?  While I knew that networking, marketing, billing and business development were all parts of being a lawyer, like many new attorneys, I naively didn’t anticipate how much time each of those activities would actually take day in and day out. Although there are a variety of…

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