Intapp

We help firms shift to a modernization strategy and gain a growth edge in today’s competitive marketplace. We offer intelligent solutions – purpose-built for partner-led firms – spanning the entire client lifecycle, from strategy through origination and execution.

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In today’s professional services marketplace, marketing and business development teams find themselves faced with a new set of challenges. Where new clients once came knocking with a seemingly limitless supply of work, firms must become more focused on business development to drive growth. During a recent webinar, Michael Warren, Vice President at Wilson Allen, discussed the industry’s key challenges candidly: Firms have a history of working in silos Analytics and reporting have been overly focused…
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**The below article was originally published via Calibrate Legal by Jennifer Johnson.** The below is a conversation between Claire Darling, VP, Growth Marketing at Intapp; Kristin Melville, Sr. Director, Global Account Based Marketing at Intapp; and Jennifer Johnson, Founder and CEO of Calibrate Legal. In this discussion, we shine a light on the importance of the CMO function in today’s modern law firm, as well as digital marketing techniques such as Account Based Marketing…
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Nearly 2 out of 5 CMOs across the United States report that driving growth is their top challenge, according to research conducted by Deloitte, American Marketing Association, and Duke’s Fuqua School of Business. This should come as no surprise as we think about a Chief Marketing Officer’s core mission: successfully populating the funnel that moves customers along their journey from awareness to consideration to purchase in order to fuel the growth of…
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In a previous article, I wrote about the importance of putting client success at the forefront of a meaningful key client program. Building on this, leading firms are also focusing on how they bring a client to that successful outcome, and the experience the client enjoys (or doesn’t) in the process. Firms that align their internal process with client expectations, and work to ensure seamless transitions between different departments, create better client experiences, more…
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When a firm decides to expand its marketing, business development, and communications teams, its leaders often face a seemingly unsolvable challenge in the tight hiring market. The industry’s talent shortage comes as news to no one — many firms constantly struggle to hire the right people at the right time in all areas — but the legal marketing specialization faces an especially tough hiring market. Understanding the legal marketing space: No surprise, it’s tight During…
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Traditionally, law firms have billed clients on a monthly basis. This process is highly manual and time-consuming: because billing departments accumulate time entries for 30 days, review and assemble pre-bills, then send them to lawyers to edit, correct, or write down fees before the firm sends invoices to clients. Further billing delays and impediments can occur when pre-bills don’t match a client’s billing requirements. But what if there’s a better way of billing? A more …
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Here at Intapp, you can say that we are obsessed with understanding our customers’ motivations, needs, and challenges. What are those unique advantages professional services firms require to achieve long-term success and scalability? Last month, on a blustery 20-something degree day in Chicago, we sat down with some of the Windy City’s top accounting risk professionals to discuss what makes them tick and what keeps them up at night. As acceptance and continuance processes are…
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With budget season behind us and the New Year officially here, many of you will embrace 2020 as the year of CRM. Now, we get that breaking up with your old CRM can be hard. It’s had a good run and has done what the firm needed it to do, but you realized long ago, it was time to move on. Your team did its research, vetted all your options, presented a business case, and…
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In the wake of the Great Recession (from 2007-2009), many companies undertook a number of cost-saving measures to reduce legal spending. These initiatives included moving legal services in-house, using alternative service providers, and demanding more value from the law firms companies did hire. In addition, many corporate law departments began developing more stringent outside-counsel selection criteria that use metrics to evaluate firms. Companies now typically measure a variety of key attributes of their law firms,…
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Has your firm been billing its top tier clients roughly the same amount for the same work for years, maybe even decades? Have you seen firm revenues stagnate and fee earners whither underneath the weight of mundane, highly repeatable tasks that offer no personal growth? If the answer is yes, it’s highly possible that value-based pricing can provide your firm continued financial growth and better operational efficiency. What is value-based pricing? Traditionally, professional services firms,…