June is Pride Month in the United States (where it originated) and around the world. It’s about celebrating the Lesbian, Gay, Bisexual, Transgender, and Queer (LGBTQ+) community, remembering the historic battle for LGBTQ rights, and recognizing the accomplishments and contributions
Jaffe
Jaffe is a full-service marketing, branding, public relations, and business development agency focused exclusively on the legal industry. Since 1978, it has supported law firms, lawyers, legal associations, and legal vendors by providing strategic marketing and communications services tailored to the legal market. Jaffe's offerings include business development, public relations, branding, content marketing, digital marketing, social media, and creative services. The agency emphasizes understanding client objectives such as market positioning, business growth, and attorney recruitment, and integrates multiple tactics to meet these goals. Its team includes former attorneys and marketing professionals, enabling it to serve as an extension of clients' internal teams. Jaffe publishes blogs and insights on legal marketing strategies, law firm communications, and industry trends.
Latest from Jaffe - Page 3
How to Find Your Inner Thought Leader
“The secret of business is to know something that nobody else knows.” – Aristotle Onassis
Greek entrepreneur Aristotle Onassis may have been, unbeknownst to himself, the first to identify the concept of thought leadership. While business methods have certainly evolved…
The Big Law Spin Offs Have Begun: Law Firm Marketing and Recruiting Strategies Need to Evolve
The frenzy of law firms committing to pro bono work and other free legal services in exchange for avoiding executive orders from the current administration may have temporarily quieted down, but the ripple effects we predicted have begun. Tensions are…
Broadcast Interviews: Here’s a Tip Sheet to Help You Prepare
By Lisa Altman
You secured an interview with CNN … now what? Keep in mind that broadcast reporters and producers work under extremely tight deadlines. Often, they have little time to research the topic and expect you in the studio only hours after…
Marketing Innovation Isn’t Always a Mission — Sometimes It’s a Moment
By Steph Maher
We love a good strategy. A detailed roadmap. A quarterly rollout. A color-coded deck that ties it all together. And in legal marketing, strategy is crucial — especially when we’re promoting practices built on precedent, precision, and predictability.
But sometimes,…
Why PR and Rankings Go Together
Hello Newsstand readers! We know that many of you are enjoying your time at the annual Legal Marketing Association event in Washington, DC, and so we will keep this tip about the intersection of PR and rankings brief. You can
…
Don’t Be a Legal Rankings Zombie
By Jaffe Staff
The rankings season can leave even the most-experienced legal marketers feeling a little zombie-like – not completely brainless, but definitely weary. To save yourself the time and energy, you can capitalize on the wealth of information you collected as part of…
Avoiding Law Firm Social Media Crises
Balancing the benefits and risks of social media is often a tricky business. While social media offers powerful opportunities for law firms to distribute content, connect with business associates and follow news in real time, actively participating on social media…
The Four Magic Numbers That Will Improve Your E-Newsletters
Email marketing remains one of the most effective tools in a law firm’s digital strategy — but effectiveness hinges on more than just hitting “send.” With so many metrics available, it’s easy to track the performance of your digital newsletters.…
Legal Marketing is Evolving. Will You Adapt?
By Jaffe Staff
Let’s take a quick trip back—way back. Scientists tell us there have been five mass extinction events in Earth’s history, each one wiping out more than half of all species on the planet. These “Big Five” moments reshaped life on…