As the legal rankings landscape continues to grow, law firms have countless opportunities to showcase their top talent through awards and industry recognitions. These accolades not only enhance a firm’s credibility but also serve as powerful marketing tools that reinforce expertise and
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Press Release Prognosis is Great — Especially with Reinvention Through AI
It was only a year ago that I took a deep dive into the health status of that ol’ standby public relations tool: the traditional press release. Still today, the press release continues to play an important role in
Dos & Don’ts for Your Awards Pursuits
Success in awards pursuits can be tremendously beneficial for a law firm and its attorneys. These kinds of recognitions can elevate a legal practice, enhance credibility, highlight strengths and celebrate differentiators. With the growing number of awards and rankings programs
Take a Cue from B2C Marketing for a More Effective B2B Program
Legal marketing has traditionally been categorized as Business-to-Business (B2B) as opposed to product marketing which is categorized as Business-to-Consumer (B2C). Ultimately, the goal for promoting a product or a professional service is the same: to drive revenue by building and
The Best Ways to Indirectly Nab Stellar Ranking References
The legal rankings process can be extremely frustrating. Even when you do everything right — e.g., follow the guidelines, provide stellar references, etc. — there are times when your firm or attorney ranking falls short of where you believe they
How AI Is Shifting Law Firm Content Strategy
The rise of AI chatbots and AI-powered search is transforming how people find and consume information. With tools like ChatGPT and Google’s Gemini providing instant, detailed answers to user queries, fewer people are clicking through to websites to find what
Does Your Law Firm Social Media Strategy Put Humans First?
As the social media landscape continues to expand, it’s become abundantly clear that our use of social media has to be more human – and more authentic. The majority of people who follow social channels are looking for that personal connection,
Adapting to the Future: How Law Firms Can Attract and Retain Gen Z Attorneys
Differences between generations are nothing new, whether you’re talking about music, fashion, food or politics. Almost everyone, myself included, is guilty of either starting a sentence with “Back in my day …” or complaining about how out of touch the
When Breaking News Disrupts Your Media Relations Strategy
The past several years have been filled with pandemics, natural disasters and political events that have dominated the news, and this year already appears to be no exception. We have seen wildfires destroying parts of Los Angeles, a horrible tragedy
Show Some Love to Your Clients in Honor of Valentine’s Day
Expressions of affection and appreciation are at the forefront on Valentine’s Day. While many people focus on romantic love, the holiday is also a perfect opportunity for businesses — including law firms — to show their clients that they are