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An experienced international marketing consultant who helps law firms with legal directories and submissions.

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I was delighted that the legal media company Lawdragon once again named me as one of the world’s top 100 legal consultants and strategists. This is the now the fourth consecutive year I have featured in the selection (2016, 2017, 2018, 2019). Looking down the list, there’s some real stars from the legal industry, so I’m proud to be in such good company. According to Lawdragon: “The Lawdragon Global…
Legal marketers have been hit with increases in the cost of their Chambers profiles recently – the effect of new ownership at the publisher starting to bite. Understandably people are grumbling. Who wouldn’t when they see significant increases? I hate it when my phone provider or electricity company pushes up my bill. Companies in the main opt for incremental, year-on-year increases, designed not to be noticeable, or small enough that people will swallow without complaint.…
A large deal in the legal media and rankings business that was announced just before Christmas, and is set to close in early 2019. London-based Euromoney Institutional Investor acquired the business-to-business arm of financial news provider TheStreet for $87 million, which includes The Deal and BoardEx. The unit of Euromoney that made the acquisition was its specialist information division that oversees legal directories such as IFLR1000 and World Tax. At first blush, the deal
Best Lawyers together with its partner US News has introduced a new product feature on its directory called Lawyer Commendations that allows lawyers to interact directly with each other and recognize each other’s work. These recommendations, a feature of the new Lawyer Directory that was launched in 2018 by Best Lawyers and US News, will appear on an attorney’s directory profile. Part of the driver behind the new feature is to help connect the traditional…
The Lawyer has launched a digital version of its Litigation Tracker product, a litigation news and analysis service that first came to the market in 2017. According to The Lawyer, the Litigation Tracker now holds over 8,500 cases involving nearly 8,000 companies, and includes judgments from 15 English courts since 2015. The subscription product enables users to slice and dice the information to show which firms are most active for different types of litigation.…
Put the kettle on, this is going to be a long one. In the almost 20 years I’ve worked in legal marketing, I can’t remember a year in which so much happened.  Are Directories Worth It? Every year we revisit a 20-year debate as to whether legal directories remain relevant – with peak angst usually around October when the two big London publishers, Chambers and Legal 500, release their annual guides. “Getting into directories not
Law firms with an Israeli practice are invited to submit deal information to the latest edition of a directory that showcases firms with the strongest capability in the country. Launched in 2015 by Tel Aviv-based marketing consultant, Idan Nishlis, Israel Desks, which claims to be the only legal industry tables for global law firms with Israel desks, offers detailed information about the Israel practices of international law firms. The methodology behind the tables…
A new quantitative lawyer rating service that uses cognitive science to measure lawyers’ expertise has officially launched via a new digital platform. The Meisterline Index works by asking lawyers to complete an online, multiple-choice questionnaire, which is designed to objectively measure the specialist expertise of junior and senior lawyers. To take part, lawyers perform a test to gauge their legal ability, after which the site’s proprietary algorithms apply a numerical 1-10 rating. Taken once a…
India Business Law Journal, a leading monthly legal magazine that covers India’s legal market for in-house counsel and law firms, has named the country’s top 100 private practice lawyers. Now in its third edition, the India Business Law Journal list features 13 new names this year. Most of the lawyers listed practice in Mumbai (pictured) and Delhi, and are drawn from a variety of practice areas from corporate and litigation to intellectual property. To…
Confidentiality is the biggest area of concern for law firms when preparing directory submissions. Questions around confidentiality generate more queries than anything else – what does confidential mean? How do the directories use matter information? What’s publishable and what isn’t? Law firms grapple with these issues on a daily basis. Below is a guide to the different ways you can present your matters to the directories. Using an example written in the standard Chambers submission…