Pearson Communications

An experienced international marketing consultant who helps law firms with legal directories and submissions.

Pearson Communications Blogs

Blog Authors

Latest from Pearson Communications

Chambers & Partners has acquired Top 3 Legal, an online platform that helps businesses to manage their relationships with law firms – Chambers’ first acquisition of another legal directory since the company was founded in the 1980s. Launched in 2018 by a group of former law firm partners, Top3Legal has been one of the most talked-about new legal directories of recent years. At the heart of Top3Legal is a database with 160,000 lawyers in 150…
Lawdragon has named its list of the world’s Top 100 Legal Consultants & Strategists for 2020. I was again delighted that the legal media company included me – making this the fifth consecutive year I have featured in the selection. Anyone who’s been in the legal business for a while will know that there’s some real stars on the list, so I’m in good company. Lawdragon publisher Katrina Dewey had this to say as…
Yes, it’s that time again. Even the slickest teams will hit a bump in the road during directories season, but advance planning will prevent the majority of problems.   Study the Schedule The Chambers USA 2021 schedule – this covers submission preparation in 2020 – was released on April 16 2020. The new schedule tells you which sections are being researched, when the submission is due, and which researcher is assigned to each section. On…
For every law firm that has engaged with legal directories for years, another is just getting started. Like anything, if you have been through the process, it quickly becomes straightforward. But if you’re new to directories – as many firms are – it is bewildering. Seasoned pros, look away now. This is a simple “how to” guide for those submitting for the first time.   What is a Submission? A legal directory submission is a…
Early in 2020 I was kindly invited by the Canada-based legal marketing agency, F Squared, to contribute a short piece on legal directories to its annual Legal Marketing Trends report. A compilation of writing from an acclaimed group of legal marketing professionals, a dozen experts contributed articles spanning a range of topics from leadership to podcasting to social media. Click here to read the full report online, and here to download a PDF. Below…
Newspaper editors use a phrase called “don’t bury the lede”. It means to “begin a story with details of secondary importance to the reader while postponing more essential points or facts”. I see this a lot in litigation submissions. An M&A submission, by contrast, is straightforward. You typically begin your description by outlining the basic facts of the deal: “Law firm X advised Company Y on the $420 million acquisition of Company Z” And then…
I was delighted that the legal media company Lawdragon once again named me as one of the world’s top 100 legal consultants and strategists. This is the now the fourth consecutive year I have featured in the selection (2016, 2017, 2018, 2019). Looking down the list, there’s some real stars from the legal industry, so I’m proud to be in such good company. According to Lawdragon: “The Lawdragon Global…
Legal marketers have been hit with increases in the cost of their Chambers profiles recently – the effect of new ownership at the publisher starting to bite. Understandably people are grumbling. Who wouldn’t when they see significant increases? I hate it when my phone provider or electricity company pushes up my bill. Companies in the main opt for incremental, year-on-year increases, designed not to be noticeable, or small enough that people will swallow without complaint.…
A large deal in the legal media and rankings business that was announced just before Christmas, and is set to close in early 2019. London-based Euromoney Institutional Investor acquired the business-to-business arm of financial news provider TheStreet for $87 million, which includes The Deal and BoardEx. The unit of Euromoney that made the acquisition was its specialist information division that oversees legal directories such as IFLR1000 and World Tax. At first blush, the deal
Best Lawyers together with its partner US News has introduced a new product feature on its directory called Lawyer Commendations that allows lawyers to interact directly with each other and recognize each other’s work. These recommendations, a feature of the new Lawyer Directory that was launched in 2018 by Best Lawyers and US News, will appear on an attorney’s directory profile. Part of the driver behind the new feature is to help connect the traditional…