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An experienced international marketing consultant who helps law firms with legal directories and submissions.

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Benchmark Litigation, the international legal directory focused on dispute resolution, is set to launch a new publication focused on the Chinese market. June 10 2021 will see the release of the inaugural edition of Benchmark Litigation China, which will provide in-depth coverage of the disputes market across different cities and provinces within China. Benchmark Litigation China will offer bilingual analysis of six major regions – Beijing, Guangdong, Jiangsu, Shanghai, Western China (Sichuan and Chongqing)…
A new listing has named me among the top 200 legal consultants in the world. Global Legal Leaders, a US-based online listing, recently went live with the aim of providing “real-time access to the expertise of lawyers, accountants, consultants and ALSPs in 10,000 firms in 160 countries – for free”. According to Global Legal Leaders, “the 200 consultants have unique skill sets that firms, and corporate legal department require”. Th site features 500 organizations…
Financial News, the weekly financial newspaper and website, has announced that it will release a new list of the top deal lawyers in Europe. Called the “FN20 Most Influential in Legal Services”, Financial News says its “inaugural legal powerlist will feature the lawyers working on the largest and most innovative corporate and financial services deals and cases.” An editorial panel will select lawyers for inclusion on the basis of their “influence over their business…
US legal directory Best Lawyers is set to release a new list that will highlight the most promising younger lawyers in the US. Best Lawyers: Ones to Watch – focused on lawyers who have been in private practice for between five and 10 years – will be released on August 20 2020. The inaugural edition will recognize 12,000 lawyers across 77 different practice areas. Best Lawyers chief executive Phil Greer: “Best Lawyers was founded in…
Chambers & Partners has acquired Top 3 Legal, an online platform that helps businesses to manage their relationships with law firms – Chambers’ first acquisition of another legal directory since the company was founded in the 1980s. Launched in 2018 by a group of former law firm partners, Top3Legal has been one of the most talked-about new legal directories of recent years. At the heart of Top3Legal is a database with 160,000 lawyers in 150…
Lawdragon has named its list of the world’s Top 100 Legal Consultants & Strategists for 2020. I was again delighted that the legal media company included me – making this the fifth consecutive year I have featured in the selection. Anyone who’s been in the legal business for a while will know that there’s some real stars on the list, so I’m in good company. Lawdragon publisher Katrina Dewey had this to say as…
Yes, it’s that time again. Even the slickest teams will hit a bump in the road during directories season, but advance planning will prevent the majority of problems.   Study the Schedule The Chambers USA 2021 schedule – this covers submission preparation in 2020 – was released on April 16 2020. The new schedule tells you which sections are being researched, when the submission is due, and which researcher is assigned to each section. On…
For every law firm that has engaged with legal directories for years, another is just getting started. Like anything, if you have been through the process, it quickly becomes straightforward. But if you’re new to directories – as many firms are – it is bewildering. Seasoned pros, look away now. This is a simple “how to” guide for those submitting for the first time.   What is a Submission? A legal directory submission is a…
Early in 2020 I was kindly invited by the Canada-based legal marketing agency, F Squared, to contribute a short piece on legal directories to its annual Legal Marketing Trends report. A compilation of writing from an acclaimed group of legal marketing professionals, a dozen experts contributed articles spanning a range of topics from leadership to podcasting to social media. Click here to read the full report online, and here to download a PDF. Below…
Newspaper editors use a phrase called “don’t bury the lede”. It means to “begin a story with details of secondary importance to the reader while postponing more essential points or facts”. I see this a lot in litigation submissions. An M&A submission, by contrast, is straightforward. You typically begin your description by outlining the basic facts of the deal: “Law firm X advised Company Y on the $420 million acquisition of Company Z” And then…