In part 1 we discovered the magic of KPIs, basically analytics for Attorneys. Sounds dry (even I thought so when Jared presented the topic) but I soon learned it isn’t. It’s quite fascinating because at the end of the day…

The acronym KPI (Key Performance Indicators) often strikes terror in the uninitiated lawyer. However, they are not only nothing to fear but a simple documentable measure you should embrace. KPIs are simply measurements of performance and they can measure anything…

Are you doing what it takes to cultivate a loyal, happy customer base?

75% of businesses believe they go the extra mile for the people they serve—but only 30% of consumers agree. That divide can hurt your reputation, alienate your…

It’s that time of year…or any time of year you want and need to get away to regroup and refresh, spend time with family. After all, isn’t this one of the perks of solo/small firm practice? Owning your own time?…

This story is TRUE. Names are changed.

In my first year of practice, an Egyptian man named Abdel hired me to represent him in the sale of his bodega. When I asked why he was selling, he told me his…

In Part 5 of this great series, we will discuss what legal marketing will look like in the not too distant future. This will include:

Paid Verification
Video & Audio Content
Short Form Content
Virtual Reality
Meta Verse(s)
Community-Focused Networking…

This is a MUST LISTEN podcast. Artificial Intelligence (AI) and now Generative AI has hit the world like a meteor and the consequences are and will continue to be profound. You may be more familiar with the term ChatGPT because…