There’s your marketing plan and then there is your Go-To-Market Plan. The two combined are the two sides of the same marketing coin but different. How do you build your brand, spread the word in those first 60-90 days after
Solo Practice University Blog
The Solo Practice University Blog, published by Solo Practice University, focuses on practical guidance and resources for solo and small law firm practitioners. It covers topics such as marketing strategies for new law firms, fee agreement construction, productivity tools tailored for solo lawyers, and business development beyond client referrals. The blog also addresses the emotional and professional challenges faced by solo practitioners, including coping with difficult practice areas like personal injury law. It aims to support lawyers in building and managing independent legal practices through educational content and expert guest lectures.
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Latest from Solo Practice University Blog
You Think You Know How to Construct A Fee Agreement? Think, Again! – Guest Lecture with Jared Correia
Yes. You think you know it all. Guess what. You don’t. This is a very important topic and one many solos fail to grasp. They do not get all that flows from this agreement and how it can impact your…
Here’s a Down and Dirty List of 60 Productivity Apps For Solos – Guest Lecture with Jared Correia
What’s better than a quick down and dirty list of 60 productivity apps for solos! And it’s even better because Jared Correia is presenting it in his special way. Listen and learn.Written by Susan Cartier Liebel
Relying Only on Referrals to Grow Your Business? WRONG! – Guest Lecture with Jared Correia
Referrals are the gold standard of business. However, there are many more ways to grow your business outside of referrals especially in today’s world. You really need to change your thinking and look under rocks you never thought to life.…
The Ugly Side of Personal Injury Law: Coping as a Solo Practitioner
There is an ugly side to personal injury law. There can be a huge emotional toll when things go wrong with your clients after you’ve worked so hard to help the recover from a devastating event. Attorney Adrianos Facchetti shares…
How Solos Can Avoid Failing Their New Year’s Business Resolutions – Guest Lecture with Jared Correia
New Year’s means making all kinds of resolutions that fail within 10 minutes. Well, solos make resolutions for their practices, too. In today’s podcast Jared Correia discusses the most common business ‘New Year’s’ resolutions solos make and action steps to…
Just Pondering An Interesting Issue with AI and Foreign Language Interpretation
Let’s say you are working in an area of law that involves multiple languages, international banking or real estate transactions, depositions of foreign nationals, criminal work with non-English speaking defendants, etc. and you require translation. Do you use AI to…
How To Deal With Client Reviews – Guest Lecture with Jared Correia
Client reviews are a fact of life. In today’s online world of forever reviews you must learn how to deal with them. Today, Jared and I discuss the ins and outs of negotiating this ongoing issue. Listen and learn. Written…
All That’s New With Legal Ethics and AI (Artificial Intelligence) – Guest Lecture with Jared Correia
Jared and I take you through all that happened over the summer with legal ethics and AI as determined by various jurisdictions. There was a lot to discuss so listen and learn!! It’s a fun podcast, too.Written by Susan Cartier…
Let’s Learn the Ethics of Using AI…For Lawyers (Part 2) – Guest Lecture with Jared Correia
In Part 2 of this podcast, Jared and I continue our wild ride through the ethics of using Artificial (or Alternative) Intelligence in your law practice as we encounter AI hallucinations, pitfalls and legal traps. (We cover such a wide…