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Video technology has long been helpful in almost every sector of business, including the legal industry. From engaging new clients, or communicating with existing clients, video conference technology has been on the rise for some time now. However, with the advent of the Coronavirus, video conference technology is becoming increasingly more important. Some lawyers may need to quarantine, for example, if they believe they have been exposed to somebody with the Coronavirus. Almost everybody else…
Many lawyers and law firms who do not advertise justify their lack of marketing by pointing out that they do not have deep pockets. In other words, the justification is that one cannot advertise with money they do not have. Similarly, when other competing firms advertise with greater ferocity, the same lawyers and law firms that do not advertise often assume these other law firms have deeper pockets. They might take this a step further…
Most lawyers and law firms are looking for new and different ways to market their legal practice. The reality is that most lawyers and law firms can always use new clients. The need for new clients can cause many attorneys to come up with new ways to advertise. Some lawyers may decide to turn online advertising. Others may turn to more traditional advertising methods like the phone book, radio or television. All of these methods…
Google AdWords and Microsoft Advertising are two common ways in which law firms advertise online. When individuals type in relevant keywords in the search engines, the idea is that the law firm or lawyer will show up at the top of the search in the paid advertising section. For those who do not know, if a lawyer or law firm advertises on Google, the ads work on Google and their affiliate search engines. If a…