Having a plentiful number of clients in a law firm is vital. To attract new clients, law firms must have a successful marketing plan. It is also crucial to make as many clients as possible happy to ensure they refer
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Beware of duplicate website content
Having a law firm website rich in relevant content is key to the success of many law firms’ marketing strategy. The search engines reward websites that contain helpful information for those seeking it out on legal topics.
Many law firm…
Proactively meeting productivity metrics
Meeting productivity metrics within a law firm is vital. Employees must meet their productivity metrics for a law firm to meet its obligations. Law firms have vast obligations from payroll, rent, insurance, utilities, supplies, taxes, and other expenses.
Law firms…
Few employees are reading your emails
In an article I wrote long ago, I encouraged law firm managers and owners not to manage by email. Email is mainly ineffective for conveying messages or instructions to specific employees.
Emails can be helpful when conveying firm-wide messages.…
Are radio ads still worth it?
Many law firms market their businesses through radio advertisements. However, with the advent of Sirius XM, streaming, and podcasting, it is worth asking whether radio ads are still worth it. Not long ago, most listened to AM and FM…
What’s the average law firm growth rate?
What to make of non-local job candidates?
It is time to retire the industrial copy machines
Long ago, in 2015, I wrote that it was wise to avoid copy machine contracts. The costs of copy machines have always been extraordinary. According to a recent article, industrial copiers can range from $5,000 to $25,000 and more…