Kirk Stange on Law

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Most lawyers and law firms are looking for new and different ways to market their legal practice. The reality is that most lawyers and law firms can always use new clients. The need for new clients can cause many attorneys to come up with new ways to advertise. Some lawyers may decide to turn online advertising. Others may turn to more traditional advertising methods like the phone book, radio or television. All of these methods…
Google AdWords and Microsoft Advertising are two common ways in which law firms advertise online. When individuals type in relevant keywords in the search engines, the idea is that the law firm or lawyer will show up at the top of the search in the paid advertising section. For those who do not know, if a lawyer or law firm advertises on Google, the ads work on Google and their affiliate search engines. If a…
Holidays parties are common in many law firms. The idea behind the holiday party is almost always noble. Everybody is coming together to celebrate the year. The law firm may celebrate their successes. They may reflect on the past year and all the accomplishments. They may look into the future. The law firm will likely thank the employees. The employees should thank the law firm for employing them. Often, at a holiday party, those who did great…
Holidays parties are common in many law firms. The idea behind the holiday party is almost always noble. Everybody is coming together to celebrate the year. The law firm may celebrate their successes. They may reflect on the past year and all the accomplishments. They may look into the future. The law firm will likely thank the employees. The employees should thank the law firm for employing them. Often, at a holiday party, those who did great…
Hiring new employees is a critical function of any law firm. To have a successful legal practice, they need the best legal and administrative talent possible to serve their clients. The reality, however, is that reviewing resumes and job applications is not an easy task. When a law firm receives numerous applicants for a single position, reviewing resumes and job applications to see if an applicant’s education and experience is a good fit…
Lots of marriage therapists tell married couples never to let their spouse go to bed angry. If there a dispute or the marital discord, many therapists tell couples to resolve it before they go to bed. Otherwise, the view is that anger is left unresolved. When anger is left unresolved, it can result in resentment. It can result in fights and disagreements over other issues. Many marriage therapists swear by the saying that you…
In a previous blog entry, I talked about the importance of having your law firm available 24/7. The reality is that clients and potential clients often have imminent needs after-hours. When these imminent needs arise, these clients and potential clients will want to talk to a live person. The ability to get in touch with a live person can be calming and reassuring for clients and potential clients. For current clients, if they…
Client satisfaction is critical to the success of any law firm. It is vital that the vast majority of your clients walk away feeling as if they have received competent, communicative and diligent representation. Happy clients will refer their friends and family. Happy clients will pay their bills. Happy clients will give you positive reviews. If they need legal services in the future, happy clients will come back. But how do you measure whether…