Online Marketing  Online marketing is essential to the online success of any law firm. If a law firm’s webpage is optimized correctly, it can result in the law firm receiving online leads.  Search engine optimization involves a multi-layered approach. A webpage first has to have rich content. Rich content results in organic backlinks to the webpage. A law firm webpage also has to be coded and designed in a search engine friendly manner. Importance…

The practice of law can be difficult.  Dealing with certain clients can be emotionally taxing.  It can also be hard at times dealing with the court system and other legal professionals in contested litigation where tensions and emotions can escalate. For those who own their own law firm, the business aspects of being an attorney can also be challenging. Not only do these lawyers have to provide competent, communicative and diligent legal services, but they also…

In the hiring process, many candidates apply who have a history of job-hopping. When looking at the resume, many candidates do not stay at previous jobs long. Whether it is six months, a year, or two years, the truth is that some individuals are regularly on the move. The question many law firm owners and managers have is what they should do with job-hoppers? Do they give them a chance with the thought that their…

Many law firms utilize Google AdWords as part of their marketing efforts. Google AdWords can be an important facet of any law firm’s advertising efforts. Google AdWords appears at the top of the search results on Google. Google AdWords also appears at the bottom of the page. So, if you are searching for anything within Google, you can see the paid ads at the top or the bottom of the search results. If you…

Having a webpage is vital for almost any law firm. The reality is that a webpage for a law firm is a necessity. A webpage can be a source of gaining new clients. Others in the legal community are likely to check out your webpage presence. It could even be other lawyers or judges in the area reading about your law firm. But before getting into the design and look of the webpage, one of…

When new employees do not last long, many are tempted to point to the onboarding process. The thought is that if the onboarding process was better, perhaps the employee may have lasted longer. Yes, the onboarding process is essential. It is important to have informative onboarding materials. It is also critical to have an informative onboarding video. It also helps when there is a team approach to onboarding where everybody in the firm works…

Online reviews are enormously important for a law firm. Many potential clients thoroughly review the online reviews of a law firm (and do other research) before deciding to hire that law firm. The prevalence of online reviews is not new. Online reviews have been around for a while. And to the chagrin of many, they are not going away. But this is different from how the legal practice used to work before the advent of…