If you’ve spent any time experimenting with ChatGPT, Copilot, Gemini, Perplexity or Google AI Overviews, you’ve probably noticed how quickly these tools can pull together information.
Ask about a company, an industry trend or a particular area of expertise, and
Over the last several months, I’ve had a lot of conversations about AI. Most of the questions are what you’d expect: Will people stop using Google? Will AI change business development? How will professionals get found online if people are
Over the last several months, I’ve had a lot of conversations with clients about AI. Most of the questions are what you’d expect. Will people stop using Google? Will AI change business development? How will professionals get found online if
When lawyers think about business development, they often focus on what comes next. The next conference. The next prospect. The next introduction. The next opportunity.
I understand why. Bringing in new business is exciting. It creates momentum and gives lawyers
Law firms spend a tremendous amount of money on events. They sponsor conferences, host client receptions, organize roundtables, conduct webinars and invest heavily in seminars and educational programs. Entire teams spend weeks or months planning these initiatives. Invitations are drafted,
EIf you’ve spent any time on LinkedIn lately, you’ve probably seen people talking about the algorithm.
Someone’s reach is down. Someone else’s post went viral.
A new theory emerges about the best time to post, the ideal content format or
A few weeks ago, I started asking professionals a simple question: “Have you searched for yourself in ChatGPT or Claude yet?”
Most hadn’t. The ones who had were often surprised by what they found.
Some received detailed summaries that accurately
Law firms invest enormous amounts of time, energy and money into events. Between sponsorships, client receptions, seminars, roundtables, webinars and conferences, events often represent one of the largest investments in a firm’s marketing and business development budget. Attorneys spend hours
Most professionals are spending a lot of time thinking about how to use AI. They’re asking which tools they should learn, how to write better prompts and how AI may change the way they work. Those are all valid questions,
By now you know that many people are using ChatGPT, Claude, Copilot and Perplexity to research professionals before making decisions. They’re looking for lawyers, consultants, executives, speakers, board members and subject matter experts. They’re asking questions that used to be
