In most law firms, if you work in marketing, business development, recruiting or operations, you’re seen as the person who gets things done. You handle the details, manage the timelines, coordinate across teams and make sure nothing slips through the
If you work in legal operations, business development, recruiting marketing or another staff role in a law firm, you probably know what it feels like to be seen as the person who executes. The one who handles logistics. The one
We’ve all seen the posts: “I’m proud to announce…” “We were thrilled to host…” “I’m honored to be…”
And sure, there’s nothing wrong with being proud or honored. But starting your LinkedIn posts this way is a missed opportunity. It’s
Getting featured in the media is something of which to be proud. But how you share it with others on social media matters.
One thing you should avoid doing on LinkedIn is sending someone a link to your article, podcast
You can run a flawless matter and still lose the client. You can deliver strong legal work and still fall behind. Why? Because today’s clients expect more than legal knowledge. They want speed, coordination, flexibility and a team that can
You spent weeks or months planning the event. You invited the right people, chose a strong format and created the kind of setting where real conversations could happen. Maybe it was a cocktail reception. A panel. A small dinner. What
I talk about LinkedIn a lot. Not because I think it’s the answer to everything, but because I’ve seen how it can support real business development when it’s used the right way. It’s a tool for staying visible, building and
Using LinkedIn strategically to grow my network, build my personal brand and bring in work has been one of the smartest things I’ve done in my career. I didn’t always use it that way. Early on, I treated it like
If you’re a law firm marketer or business development professional, you’re probably already using LinkedIn. But are you actually using Sales Navigator in a way that helps you find leads, support your lawyers and stay ahead of opportunities?
Sales Navigator
I was recently invited to join LinkedIn’s Mastermind program — a behind-the-scenes training for a small group of the platform’s top creators. We heard directly from LinkedIn’s team about how the platform really works, what drives visibility and how to