Given the high rate of M&A activity in law firms, it is likely that you will be involved in an acquisition at some point in your career. A merger or acquisition presents unique marketing challenges. At the heart of it, the merging of two organizations, no matter how carefully planned, brings strategic, logistical and cultural pressures that must be recognized and addressed in order to avoid confusion, errors, loss of clients or loss of key…

In this video I explore why what you post on social media is more important than how often you post. Many people think you need to post every single day to be successful on social media and while consistency and visibility are important, even more important is what you say. Don’t think you have to post to social media daily if you are sacrificing quality in order to come up with post ideas. Creating really…

In this video, I discuss the two things business professionals need to do on LinkedIn today. What are they? Customize your profile URL. Upload an image in the cover image field. Both of these are essential to optimizing your profile in today’s business world. Learn more in the video and below: Setting Up Your Custom LinkedIn Profile URL Your default LinkedIn URL is long and full of numbers and other characters, which is not very…

Law firm mergers are on the rise and this is THE program to attend if you want to know about them. 26 law firm mergers were completed in first half of 2021 and there are more announcements coming. It’s the hottest legal jobs market in years, and mergers help to alleviate some of that hiring stress as one of our panelists said in a recent Bloomberg article. Kent Zimmermann noted that in an exceptionally active…

You’re never going to feel 100% ready for anything – the job, the relationship, the big public speaking gig, the next challenge in your personal or professional life – but you should still DO it. There are always reasons to say no but what if you said YES instead? What if you found a way to make it work even when you thought you couldn’t? I certainly wasn’t ready to be an entrepreneur and didn’t…

I posted about content paralysis earlier this week and it struck a chord with a number of people on LinkedIn, not just lawyers, so I wanted to delve deeper into the topic in this video. Many of us – including myself – struggle with content paralysis. I can’t tell you how many half-finished articles I have on my computer or the notes section of my phone. But they don’t do me any good sitting…