The Social Media Butterfly

Stefanie Marrone on brand, market trends and social media

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Stefanie M. Marrone

Latest from The Social Media Butterfly

The Social Media Butterfly

Please Treat Your Employees With Empathy Especially During the Coronavirus

By Stefanie M. Marrone

April 9, 2020

Just a quick reminder for everyone but especially employers to use the utmost care and empathy when having to make hard decisions about layoffs, furloughs and salary cuts. I shot a quick video on this topic today. I’m hearing stories of people being laid off by group Zoom meeting, by phone and by email, which is just wrong. These are the livelihoods and careers of people who dedicated themselves to your company, and it won’t…

The Social Media Butterfly

How to Write Stronger Client Alerts and Blog Posts

By Stefanie M. Marrone

April 9, 2020

How to Write Stronger Client Alerts and Blog Posts

As so much writing is being done right now during the COVID-19 outbreak, causing a content tsunami for clients who likely feel overwhelmed at the sheer volume of options to read, I wanted to highlight a few key points to keep in mind to draft stronger alerts and blog posts.…

The Social Media Butterfly

Simple Actions You Can Take on LinkedIn to Build Your Brand and Business During the Coronavirus

By Stefanie M. Marrone

April 9, 2020

It’s never been more important to use LinkedIn regularly as we are now exclusively having to network online and conduct most of our social lives and business by video conference, email and phone during the COVID19 outbreak. So what can you do right now to build your brand and business during this uncertain time? The answer is to regularly use LinkedIn.…

The Social Media Butterfly

How Promoting Others Can Bolster Your Brand and Network

By Stefanie M. Marrone

April 9, 2020

Promoting the successes of others in your network can build stronger relationships and lead to new business, especially now when we are relying so much on online networking to keep close with our connections. Here are some tips for how to shine a spotlight on others.…

The Social Media Butterfly

Announcing a New Virtual Training Program: How to Use Social Media for Business Development

By Stefanie M. Marrone

April 9, 2020

Using Social Media to Support Business Development

I’m thrilled to announce another social media virtual training program for lawyers, legal marketers and anyone else interested in learning more about how to use social media for business development success. Join me on April 21 at 4pm ET for a webinar that will cover the key elements that every firm needs to achieve success in their social media efforts, with a focus on actionable takeaways that marketers from all levels and firm sizes can…

The Social Media Butterfly

How to Make Peace With Your Past to Be Happy Now

By Stefanie M. Marrone

April 9, 2020

These are some really great rules to live by that will reduce stress, increase happiness, and lead to more fulfilling relationships and more success. Make peace with your past so it won’t disturb your present. What other people think of you is none of your business. Time heals almost everything. No one is in charge of your happiness except for you. Don’t compare your life to others. We are each on our own unique path.…

The Social Media Butterfly

Social Media Tip of the Day: Use Hashtags in LinkedIn Posts

By Stefanie M. Marrone

April 9, 2020

Here is my social media tip of the day. Use hashtags on LinkedIn to help your content become more discoverable. But use the right hashtags, which aren’t always the ones suggested by LinkedIn. There are tools you can use to help you find relevant hashtags to boost the impact of your content. Watch my YouTube video on how to find the right hashtags to have maximum impact with your content. …

The Social Media Butterfly

Why You Must Google Yourself Regularly and Protect Your Online Professional Brand

By Stefanie M. Marrone

April 9, 2020

Whether you like it or not, you are being Googled each day by clients, potential clients, the media, adversaries, referral sources, potential employers, your current employer, recruits, even a potential romantic partner – the list goes on. But most professionals aren’t regularly conducting Google searches on their own names, which is extremely risky in managing your online reputation and professional brand. It has never been more important to know what your online persona looks like,…

The Social Media Butterfly

Five Secrets to Legal Directory Ranking Success

By Stefanie M. Marrone

April 9, 2020

Despite the fact that most in-house counsel do not make their outside counsel hiring decisions based on directory rankings, they are still important as part of the overall mix of public information about law firms and the lawyers who work at them – especially with the power of Google searches.…

The Social Media Butterfly

Why Lawyers Hold the Content Key

By Stefanie M. Marrone

April 8, 2020

It’s not enough to post strong content to your firm’s social media accounts, you also need to tap into the critical social networks of your lawyers to ensure maximum reach and engagement. Why? Because many of your lawyers’ important contacts are not following your firm’s company page. Properly train lawyers on how to effectively use LinkedIn, Facebook and Twitter to share and like content from your firm company page and more importantly, from their own…

The Social Media Butterfly

Stefanie Marrone on brand, market trends and social media

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