The Social Media Butterfly

Stefanie Marrone on brand, market trends and social media

Blog Authors

Latest from The Social Media Butterfly

Of course everyone learns and thinks differently – our brains are each hard wired uniquely – different strokes for different folks. All throughout my formative school and college years, I was a traditional note taker, writing things down with an old-fashioned pen and paper. Despite the advent of many cool tech tools designed to make our lives more efficient over the years, I’ve stuck to these tried and true tools. They’ve always helped me effectively…
If you are the page administrator of a LinkedIn Company page, you may have seen a new option recently pop up on the administrator tool page – the option to “grow your page audience.” This neat tool enables you to now invite your connections to follow your LinkedIn company page right from the page itself. LinkedIn now offers three top suggestions for individuals to invite on the top right-hand side of the page and also…
Here’s an idea for those of you running, walking or just cheering on participants in today and tomorrow’s JP Morgan Chase Challenge (or any group organized athletic event for that matter) – make it a business development and networking opportunity. Take a few minutes to reach out to your clients, referral sources and prospects and ask them if they are also participating in the event. Then ask them for their booth number and let them…
In today’s saturated and competitive legal market, it’s just not enough to be the very best at what you do, sitting behind your desk churning out work day in day out, to keep bringing in new business and to stay top of mind with clients, prospects and referrals. Your competitors are likely doing more, and so should you. The good news is that there are many strategies and tactics available to lawyers at any stage…
An important part of your social media strategy should be to always post a visual with a piece of content. Why? Because it brings social posts to life and helps content better engage with your target audiences. Including images in your posts (remember to also include your logo!) makes your content (and your firm) more engaging, interactive, relatable and memorable, and can help attract new followers as well as keep your existing audiences interested in…
I came across a terrific (and short article) in Attorney at Work by Tea Hoffmann on “Developing a What’s Next Mindset” that I passed along to the lawyers with whom I work because I like how it drives home the point that lawyers should always be thinking about the next step in trying to turn a prospect into a client. I also like how it drives home the point about how thinking strategically…
I wanted to share a few thoughts on why you should incorporate Twitter into your content strategy. Twitter is a great platform to enhance your personal brand as well as your company brand. It’s easy to use and because the posts are short, you can easily create and upload content. It enables you to strengthen brand by sharing insights and engage with other leaders in your field Provides a steady stream of quick, timely and evergreen…
I recently returned from Atlanta where I attended and spoke at the 2019 Legal Marketing Association Annual Conference, which is the annual industry gathering for legal marketing and business development professionals. If your experience was like mine, you gained many new insights that you’re excited to implement at your firm, you made new valuable connections, reignited existing relationships, participated in online conversations at #LMA19 and spent time in the exhibit hall talking to service providers…