Sometimes you are placed on group messages on LinkedIn that are really annoying and you keep getting updates on LinkedIn about them. There are few things that are more annoying than being added to a large group conversation in which you have no interest. If this happens to you, you can remove yourself from the conversation and stop getting notifications of any replies. To do this, click on the message you want to select from…

I recently published an article in the New York Law Journal on “20 Ways Small- and Mid-Size Firms Can Appropriately Market Themselves During the Pandemic.” The article explores how to lay the foundation for when life returns to some semblance of normal and how to be ready, willing and able to assist your clients during this time of great change, confusion and stress. Empathy is the single most important characteristic you can have…

One of the biggest social media myths is that you must have a presence on all of the social platforms in order to be successful at social media. In fact this is the exact opposite of what you should be doing on social media. Why? Well there are a lot of options for social media channels on which to focus, and it takes a lot of time and effort from a resource and content standpoint…

A great idea to reuse and repurpose your content is to create a content campaign based on bios to shine a spotlight on key lawyers and their practices. Choose highlights from the bios as your teaser copy to draw in the reader versus copying the first few lines of his/her web bio (remember, every word counts in social media posts because of the short amount of characters you have). We implemented this campaign at my…

Your professional biography is one of the most important pieces of copy you’ll ever write about yourself. It’s your opportunity to showcase your work, capabilities, and areas of expertise, and what makes you stand out from your competitors. Many in-house counsel cite lawyer bios as one of the most important sources of information regarding researching outside lawyers (yes, everyone is Googling you and your bio is usually the number one search result of your name). In addition,…

I follow Rebekah Radice on Twitter and she always has great business advice. I highly recommend you follow her too. One of her tweets today really resonated with me, and I wanted to share it with you. She noted tips for growing a successful business. Each of these tips can be applied to any industry and any level professional. They are great reminders for all of us in everything we do. Stay focused Stay strong…

LinkedIn is trying to help job seekers with new tools. If you are urgently looking for a new opportunity, you can add the #OpenToWork photo frame to your LinkedIn profile photo. It adds a green ring around your profile photo as you can see from the image in the blog post, letting others know you’re open to new job opportunities. This helps you share your job preferences with the LinkedIn community to get more support,…