LinkedIn quick tip: Have you had the issue on LinkedIn where you aren’t associated with the official company or school and so you get the non logo box (see below) as the image instead of the official company image in the Experience section? Here’s why it happens – you may have filled out your profile a long time ago before they created a company page. You may have entered in the school incorrectly (such as…

Helen Burness is truly a woman who wows, and I am so excited to feature her in this series. I met her – where else? – on LinkedIn! I am such a fan of her posts on every social media channel and so thankful that social brought us together from across the pond. After many years at the forefront of change in legal, she set Saltmarsh Marketing to champion innovative founders and businesses in legal…

Meet Caroline Hennessy, the next Woman Who Wows. Caroline is the CEO and owner of Ideator Marketing. Caroline provides marketing consulting services to organizations across the country. Serving as outside marketing communications director, she develops customized marketing programs based on sound strategy, actionable plans and measurable ROI. She has spent her career helping clients by translating their business goals into measurable marketing strategies and tactics. What do you love most about what you do? I…

I used to have no clue how to use LinkedIn and posted dry content that got no engagement. What I’ve learned on LinkedIn is that if you really want to build a personal brand that will resonate with people and that will make people want to know more about you, like you for who you are and trust you, then you have to embrace vulnerability. What is being vulnerable on social media, especially a professional…

It’s that time of year, when there’s a litany of commercials, greeting cards and social media posts all serving as constant reminders for some of us that we won’t get to hug, call or join a Zoom call with our mom this Mother’s Day. I lost my mom to Multiple Myeloma in 2016, and I’m still figuring out how to handle the holiday without her. I’ve learned the importance of spending that day on my…

Mother’s Day is this Sunday and it’s not an easy day if you have lost your mom like I have. Grief is a long-winded, personal process with no shortcuts. Many successful people are struggling with loss and grief. Know that it’s okay and that you aren’t alone in this feeling. When something terrible happens such as the death of a loved one, choosing happiness in order to turn the tide around or just to carry on…