A lawyer shares an article on LinkedIn, gets a handful of likes and decides it didn’t do much. Meanwhile, a former client reads it, forwards it to a colleague and makes a mental note to reach out when an issue
The Social Media Butterfly, published by Stefanie Marrone, focuses on marketing and business development strategies tailored for legal professionals and related service providers. The blog covers topics such as personal branding, social media presence, content marketing, networking, and adapting to market trends including the impact of AI on professional visibility. It offers guidance on building trust through storytelling, enhancing presence in industry events, and leveraging platforms like LinkedIn to generate business opportunities. The content emphasizes practical approaches to differentiate lawyers and firms in competitive markets by cultivating consistent and authentic engagement with clients and peers.
Angelique Thomas is the founder of Vellum Law, a boutique firm focused on real estate transactions. She works with clients on leasing, acquisitions, financing and closings. We talked about building a focused practice, developing relationships in South Florida and…