EIf you’ve spent any time on LinkedIn lately, you’ve probably seen people talking about the algorithm.
Someone’s reach is down. Someone else’s post went viral.
A new theory emerges about the best time to post, the ideal content format or
A few weeks ago, I started asking professionals a simple question: “Have you searched for yourself in ChatGPT or Claude yet?”
Most hadn’t. The ones who had were often surprised by what they found.
Some received detailed summaries that accurately
Law firms invest enormous amounts of time, energy and money into events. Between sponsorships, client receptions, seminars, roundtables, webinars and conferences, events often represent one of the largest investments in a firm’s marketing and business development budget. Attorneys spend hours
Most professionals are spending a lot of time thinking about how to use AI. They’re asking which tools they should learn, how to write better prompts and how AI may change the way they work. Those are all valid questions,
By now you know that many people are using ChatGPT, Claude, Copilot and Perplexity to research professionals before making decisions. They’re looking for lawyers, consultants, executives, speakers, board members and subject matter experts. They’re asking questions that used to be
For years, professional visibility was largely tied to Google. If someone wanted to learn more about you, they would search your name, visit your company biography, review your website and perhaps read a few articles or media mentions. Professionals who
Every year, lawyers across the country receive recognition from Chambers, Super Lawyers, Legal 500, Best Lawyers and other legal guides. These rankings represent years of hard work, strong client relationships and successful outcomes. They are accomplishments worth celebrating, and I
Every year, law firms devote enormous amounts of time and resources to Chambers submissions and other legal guide rankings. Lawyers identify representative matters, gather references, participate in interviews and work closely with marketing and business development teams to tell the
For years, I’ve encouraged people to Google themselves. It was one of the easiest ways to understand what potential clients, employers, recruiters, referral sources and others would find when they searched for your name. Sometimes the results reflected exactly how
One of the biggest challenges professionals face on LinkedIn isn’t writing content. It’s figuring out what to write about in the first place.
Most people don’t struggle with LinkedIn because they lack expertise or interesting experiences. They struggle because they’re