A LinkedIn newsletter gives you a place to publish useful content and stay visible with people who are interested in your work. If you’re already writing articles, client alerts or an email newsletter, it can help that material reach additional
Building a law firm requires more than legal skill. It takes a clear point of view about clients, people, culture and growth, along with the patience to keep making thoughtful decisions long before the results are visible.
RJ Cohen knows
Fall is one of the busiest times of year for law firm marketing and business development. Summer schedules are over, conferences and events are picking up, clients are focused on what needs to happen before year-end and law firms are
Fall is here, and the next few months are one of the best times of the year to focus on your marketing and business development. People are back from summer vacations, conferences and events are picking up again, calendars are
Some of the most valuable business development opportunities begin during conversations that have nothing to do with winning new work. A client mentions an upcoming acquisition during a routine call. A general counsel talks about the challenges of managing a
Business development has changed considerably over the years. Lawyers have LinkedIn, sophisticated CRM systems, AI-powered research tools and more ways than ever to connect with clients and prospects. But some of the most important principles of building a successful practice
Private equity relationships can be among a law firm’s most valuable sources of business, but there’s often a significant difference between representing a sponsor and developing relationships across the companies it owns. A firm may handle fund formation, platform acquisitions
January is a natural time to reconnect with your network, share what you’re working on and think about how you want to approach the year ahead. People are returning from the holidays, setting goals and making plans for their businesses
Law firms spend a lot of time and money trying to win new clients, but there’s also a tremendous amount of opportunity within the relationships they already have. Strengthening those relationships, expanding the work the firm does for existing clients
I’ve worked with lawyers who ask for a company research report before a meeting, receive a beautifully prepared document and then admit they only had time to skim the first page. I’ve also seen business development teams spend hours gathering
