Memories keep popping up on my social media accounts from last year at this time and they’re poignant because we didn’t know that we would soon be social distancing for a year and how many lives would be tragically lost due to the pandemic. One of these memories was my last in-person speaking engagement, which was to Baker McKenzie’s BakerWomen’s group. They invited me to speak about LinkedIn and building your brand. It was a…

March is Women’s History Month and International Women’s Day is this Monday, March 8. It’s not too late to create a social media campaign to celebrate and honor the women at your company. #internationalwomensday is an opportunity to celebrate the social, economic, cultural and political achievements of women, increasing visibility and raising awareness about gender inequality across the world. Ask your employees to recount why International Women’s Day is important to them. As an individual,…

I am so lucky to have this blog as a platform to share content and even more importantly, to share the spotlight with some amazing women in the legal industry. One such woman is Jessica Grayson, the Chief Business Development Officer at Phillips Nizer LLP. Jessica and I were introduced to each other by a mutual dear industry friend Trish Lilley, and we hit it off immediately and had so much in common. Jessica…

If you look at this LinkedIn post example, you’ll see why the first two lines of your post are the most important in terms of capturing your reader. Oftentimes, LinkedIn doesn’t show your followers your full post. It only shows them the first two lines of it and offers a “see more” prompt to see the rest. They do however see the image you included with the post. That means you only have two lines…

Florida-based Jody Maier Piazza is a marketing communications and business development strategist and executive coach for professional services. She is a fractional CMO and represents emerging growth and entrepreneurial firms with marketing communications strategies, projects and business development strategies/coaching. Jody was a longtime New York resident before relocating to South Florida about six years ago. She was the head of marketing at Kramer Levin and Kenyon & Kenyon before joining Berger Singerman when she moved…

Implementing a Meet the Team social media campaign is a good idea for any company, both large and small. These posts are evergreen content – meaning they can be used at any point during the year to fill in lulls in your editorial calendar. They are also great ways to introduce new employees to your followers as well as to give extra shout outs to employees going the extra mile. It’s really important today to…