The Social Media Butterfly

Stefanie Marrone on brand, market trends and social media

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Stefanie M. Marrone

Latest from The Social Media Butterfly

The Social Media Butterfly

How Entrepreneurs Can Avoid Making Social Media Mistakes That Can Damage Their Brands

By Stefanie M. Marrone

September 20, 2020

Being an entrepreneur is a great way to make your mark, pave your own path while being your own boss. Especially if you can identify a need in the market for goods or a service that you can provide that others are not providing in the same way or not providing at all. That being said, in addition to having a great, unique or better service or product, the way in which you market it…

The Social Media Butterfly

Your Daily Twitter Social Media Marketing Action Plan

By Stefanie M. Marrone

September 20, 2020

For those of you on Twitter, here are a few ideas to help boost your followers and engagement on the platform. The best part? None of these take a long time to do. They just require a little bit of time each day. Why should you be on Twitter? Decision makers, reporters, recruits, referral sources, colleagues, conference attendees/organizers are all on the platform. While I can’t promise you that you will obtain new clients as…

The Social Media Butterfly

Remembering Ruth Bader Ginsburg – a True Woman Who Wows

By Stefanie M. Marrone

September 19, 2020

I’m pausing today to remember the epitome of a woman who wows – Ruth Bader Ginsburg and respect all that RBG was and is – an icon, a leader, a true hero. Though she was tiny, she was mighty. We share humble Brooklyn roots and diminutive statures. She fought to be treated equally as one of the few women law students at Harvard and later as a woman lawyer at a time when women in…

The Social Media Butterfly

Women Who Wow – Olivia Kiratu

By Stefanie M. Marrone

September 17, 2020

Sometimes social media really works wonders in bringing people together who you wouldn’t have had the opportunity to meet otherwise. One such person who LinkedIn brought into my life is Olivia Kiratu. Despite living on opposite sides of the world (she lives in Kenya and I live in New York City), we have developed a strong relationship and admiration of each other’s work through the LinkedIn community. It’s another example of the power of…

The Social Media Butterfly

What to Say on Social Media When You Have Nothing to Say: Create a Campaign Focused on Highlighting Your Key Employees

By Stefanie M. Marrone

September 16, 2020

content idea - create a social media bio series

Here’s an idea for what to say on social media when you’re running low on things to say. A great idea to reuse and repurpose your content (and headshots) is to create a content campaign based on bios to shine a spotlight on key lawyers and their practices. Choose highlights from the bios as your teaser copy to draw in the reader versus copying the first few lines of his/her web bio (every word counts…

The Social Media Butterfly

Join Me on September 22 for an LMA Tech Midwest Panel on 10 Pandemic Friendly LinkedIn Tips Your Lawyers Need to Know

By Stefanie M. Marrone

September 15, 2020

Every few years I get the opportunity to speak with my friend and industry leader Adrian Dayton on a social media panel. This is the year! Join me and Adrian later this month for a virtual panel at the LMA Midwest Region Tech Conference on 10 pandemic friendly LinkedIn tips your lawyers need to know. During this time of social distancing, lawyers (or any business professional for that matter) cannot ignore the importance of LinkedIn as…

The Social Media Butterfly

Goodbye Flywheel – Another Business Fails Due to the Pandemic

By Stefanie M. Marrone

September 12, 2020

RIP to Flywheel Sports. I’ve been dreading this day for a long time, but I knew it could happen with the closing of group fitness classes for so long due to the pandemic. In January 2017, my close friend Julie suggested I go with her to a spin class that she really liked called Flywheel Sports. I was instantly hooked. Not only did I get in shape and lose weight, but I made amazing friends…

The Social Media Butterfly

Why You Should Not Post to Social Media Today

By Stefanie M. Marrone

September 11, 2020

19 years. I remember it was the most beautiful blue sunny day in NYC. Not a cloud in the sky. The perfect temperature. And then everything changed. It was gut wrenching. But we recovered and rebuilt. Because that’s what New Yorkers do. We are resilient and strong. As a lifelong New Yorker, I love New York City. Especially today. Part of being social media savvy is knowing what to post and when. I’ve never been…

The Social Media Butterfly

Six Questions to Ask Yourself Before You Post Anything to Social Media

By Stefanie M. Marrone

September 9, 2020

Do you have a social media strategy? Do you have a social media editorial calendar? Do you plan out your posts in advance? Most importantly, do you know WHY you’re posting something to social media? I feel like so many of us go through the motions of posting a piece of content to social media, setting up accounts on all of the channels we think we should be using, incorporating hashtags and images. Maybe some…

The Social Media Butterfly

25 Skills Every Entrepreneur Should Cultivate

By Stefanie M. Marrone

September 9, 2020

As a new entrepreneur myself, here are a few skills I think every entrepreneur should have/cultivate: Focus Creativity Resilience Humility Generosity Flexibility Communication Negotiation Delegation Leadership Marketing and sales savvy Problem solving Perseverance Productivity Grit Financial literacy Influence Relationship building Self-awareness Passion Vision Project management Kindness Imagination Measured risk taking What else would you add to the list? There is no magic formula to being a successful entrepreneur but seeing it as a career with…

The Social Media Butterfly

Stefanie Marrone on brand, market trends and social media

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