The Social Media Butterfly

Stefanie Marrone on brand, market trends and social media

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Latest from The Social Media Butterfly

It can be really hard to get conference attendees to visit you at a trade show.  There’s a lot of competition for starters. It can be somewhat overwhelming for attendees. And oftentimes, the exhibitors are very “me, me, me” focused instead of thinking about their target audience, which is quite captive at a large industry gathering such as the LMA Annual Conference, which hosts many of its events in the actual exhibit hall to faciliate…
I am a true believer in the positive power of social media, but it does have its downsides. As the lines between our personal and professional lives get blurrier by the day in today’s digital world, you must take the appropriate steps to protect your brand after all of the work that you’re putting into strengthening it. First off, Google yourself at least once per month. This provides you with valuable information about the content…
LinkedIn is now offering a new feature on a rolling basis to its users – photo tagging (or mentions as some call it). I noticed that I had the ability to do it today for the very first time and it was very exciting, making me a true LinkedIn geek. Tagging people in LinkedIn photos (on both an individual and company level) encourages more engagement with your images and content. It also is the norm…
I’m back from the 2019 Legal Marketing Association Annual Conference in Atlanta where I presented a workshop and was a one of the LMA Facebook Live correspondents (you can watch the videos on the LMA International Facebook page), and I have so much to share and report back to y’all about (yes, I picked up a little Georgia twang in my everyday vernacular that I haven’t been able to quite yet shake). I’ve got a…
The LMA Annual Conference is almost here and I can’t wait! I’m excited to learn new things, reunite with friends and to bring back new ideas to my firm. I’ve been thinking a lot about how I can maximize my time away from the office (missing three full work days is stressful especially when you work at a small firm like I do) and use the conference as an opportunity to not only learn and…
It’s great to have a large number of connections on LinkedIn, but if the relationship never leaves the site, what’s the point? Create connections that matter, remember to always focus on the quality of the relationships – not the quantity! Here are five tips on how to easily turn online connections into offline business: Build online rapport and relationships by following people you admire on Twitter, retweeting their content, liking and commenting on their statuses.…
In this short video, I show how to use Canva, one of my favorite tools for bringing content to life with visuals for little time or cost, using the recent winners of the JD Supra 2019 Readers’ Choice Awards. Remember, visuals make your readers stop and pay attention. Without them, your content can fall flat and just doesn’t “pop” as much as it could if it had a compelling visual to highlight…
As you all know, I am a huge believer in the power of social media – that it can amplify your brand in so many powerful and wonderful ways, and lead to new business and clients. But it also has a dark side. And we keep seeing how social media can be detrimental to one’s brand, especially when it comes to how we feel about politics or controversial news topics. Individuals can do serious damage…
Speaking at a conference has many benefits – it helps you build your brand, establish yourself as a subject-matter expert, increase your professional network and open doors that can lead to new connections, jobs, referrals and so much more. Kara McKenna and I had the good fortune of serving as co-programming co-chairs of the 2018 LMATech Midwest Conference. We learned about innovations taking place within our industry and those legal marketers who are leading them.…
Lately, I’ve been receiving a lot of LinkedIn requests from people I don’t know, which I don’t accept, because, well I don’t know them and they’re usually trying to pitch something to me.  But one caught my eye because his name was listed so unconventionally.  DRUM ROLL – he included a grape emoji before and after his name. Yes, a grape emoji. Actually two grape emojis. I’m pausing now for emphasis. He was in the…