For years, I’ve encouraged lawyers to Google themselves regularly because you need to know what someone finds when they hear your name from a client, receive a referral, see you speak at a conference or come across one of your
Law firms put a tremendous amount of work into league table submissions and rankings. Deals are tracked, data is collected and checked, submissions go through multiple rounds of review and marketing and business development teams spend a lot of time
For years, I’ve told lawyers and other professionals to Google themselves regularly. You need to know what someone finds when they hear your name from a client, receive a referral, see you speak at a conference or come across one
A lot of professionals prepare for client and prospect meetings by thinking primarily about what they’re going to say. They review their experience, recent matters, capabilities and credentials and prepare to explain why they or their firm would be a
LinkedIn newsletters are one of the features I recommend all the time, and they’re also one of the features people ask me about the most. Should I start one? What would I write about? How often should I publish? How
Most professionals I talk to know they could be getting more from LinkedIn. They want to post more consistently, build a stronger network, stay in touch with clients and referral sources, become better known for their expertise and create more
One of the easiest times to stop marketing is when business is good. You’re busy with client work, new matters are coming in, your calendar is packed and your pipeline looks healthy. There are only so many hours in the
You can spend a lot of time writing a LinkedIn post, finding the right image and getting the wording exactly where you want it, only to publish it and have very few people see it (been there too). That doesn’t
I recently spent several days at the Farnborough International Air Show in the UK, one of the largest gatherings for the global aerospace and defense industry. Thousands of people from around the world came together for meetings, networking events, product
Whenever I speak to a group of legal marketers about AI, I can almost guarantee someone will ask, “Are you worried AI is going to replace us?” My answer is always the same: not at all. What I do think
