With limited resources and budgets, it’s so important for small- and mid-size law firms and the marketers who lead their marketing efforts to strategically approach social media to have a maximum impact and ROI on branding and business development. Here’s
Marketing a litigation practice presents unique challenges and opportunities. Unlike other legal services, litigation can often seem like a distress purchase to potential clients, who hope they’ll never need such services. This perception is compounded by the fact that litigation
Creating an effective content strategy can be challenging, especially for small or mid-sized law firms with limited resources. However, leveraging evergreen content can provide an effective way to enhance your firm’s online presence and engage with your audience consistently. Here’s
Standing out in a sea of experts and becoming a go-to source for journalists can significantly elevate a lawyer’s profile and lead to new business. A strategic approach to media engagement can help you achieve this, turning the occasional press
Video has become a powerful tool for B2B leaders looking to elevate their brands on LinkedIn. As the world’s largest professional network, LinkedIn offers a unique platform for professionals and companies to showcase their expertise, products and services. But with
Creating an engaging and informative alumni newsletter is a crucial component of a law firm’s alumni relations strategy. Not only does it serve as a bridge reconnecting former colleagues with the firm, but it also fosters a sense of community
Law firms are continually seeking innovative ways to strengthen their networks, enhance their reputation, recruit junior and senior lawyers, and foster business development opportunities. One often overlooked strategy is the implementation of a robust alumni relations program. While the concept
Attending a professional conference is an exciting and sometimes overwhelming experience, filled with opportunities for learning, networking and professional growth. However, the momentum gained at these events can quickly fade if you don’t act upon it soon. To truly leverage
It doesn’t matter how big or small your organization is, if you have employees who have left the firm with whom you want to keep in touch, then you need an alumni relations program.
When it comes to building a strong personal brand, standing out is crucial. Today, as we experience an eclipse, it’s a great opportunity to draw parallels between this rare celestial event and the uniqueness of personal branding. Just as an