I was honored (and excited) to be invited to LinkedIn’s mastermind class, an invite-only training program for select professionals who are active on the platform. It was filled with behind-the-scenes insights on how to use LinkedIn more strategically, what the
LinkedIn has been one of the most effective tools I’ve used and taught others to use to build relationships, grow visibility and bring in business. But many professionals still treat it like an online résumé instead of using it as
A lot of law firms and professional services companies are sitting on great content that never really goes anywhere. It’s buried on the blog, sent out in an alert or maybe posted once on LinkedIn, and that’s it. Which is
There are so many hidden features on LinkedIn that even power users miss. One of my favorites is something most people completely overlook: the list of people who are following your company page.
And yes, they’re people to whom you
There’s no shortage of advice on how to use LinkedIn but knowing what not to do is just as important. After years of helping professionals use LinkedIn more effectively, I’ve seen the good, the bad and everything in between. What
Like a lot of legal marketers, I was curious about how AI could actually help me with my day-to-day work. Not the hype. Just the real stuff: writing, research, planning, staying ahead. What I found is that it’s not a
One of the most underrated strategies for long-term success on LinkedIn and in your career is confidence. Not the flashy kind. Not the kind that demands attention. But the steady kind. The kind that comes from believing in your own
Law firms often talk about the importance of relationships. The client relationship. The partner relationship. The trusted advisor relationship. But there’s one relationship that too often gets overlooked – the alumni relationship.
In a busy law practice, it’s easy to stay focused on today. The matters on your desk, the filings that need to get done, the client calls that fill your calendar. But the lawyers who consistently build thriving books of
In a world where your next job, client or opportunity might come through a Google search or a LinkedIn profile visit, personal branding has never been more important. Personal branding isn’t about being an influencer. It’s not about selfies or