Every week I talk with professionals who want to become more active on LinkedIn. Some are trying to attract new clients. Others want to strengthen their personal brand, build relationships within their industry, position themselves for speaking opportunities or simply
When people think about improving their LinkedIn profile, they often focus on the sections that require the most effort. They update their experience, rewrite their About section, add new accomplishments, refresh their profile photo or spend time thinking about what
Spend a few minutes looking at the LinkedIn pages of private equity firms and you’ll see many of the same types of posts. Deal announcements. Exits. Fundraising news. Portfolio company milestones.
Those updates absolutely have a place. They’re important moments
One of the first things I look at when I review someone’s LinkedIn profile is their headline. It’s also one of the sections that’s most frequently underutilized.
Many people use nothing more than their job title and company name. That
Private equity lawyers spend their careers building relationships, developing industry knowledge and earning the trust of clients, investors and referral sources. They spend their days talking with sponsors, founders, management teams and bankers, helping clients navigate acquisitions, exits, financings and
When I review the LinkedIn presence of private equity firms, I’m often surprised by how little of their expertise is visible online.
These firms spend their days evaluating companies, meeting with management teams, identifying industry trends and helping businesses
How LinkedIn can strengthen your firm’s reputation, support business development, attract talent and showcase the expertise that already exists across your organization.
Private equity has always been a relationship business. Founders want confidence that they’re choosing the right partner. Investment
By the time you’ve finished writing an article, you’re probably ready to hit publish and move on to the next thing. I get it. Writing a good article takes time.
Before you publish it, though, spend a few extra minutes
When luxury brands think about social media, Instagram is usually the first platform that comes to mind. It makes perfect sense. Luxury brands have always relied on beautiful imagery, aspirational storytelling and carefully curated aesthetics to showcase their products and
Many people still think of LinkedIn as a platform for recruiters, job seekers, lawyers, consultants and other B2B professionals. As a result, many consumer brands devote almost all of their attention to Instagram, TikTok and Facebook while treating LinkedIn as
