If you run a small law firm, you’re probably wearing more hats than you’d like. You’re practicing law, managing clients, supervising your team, handling the business side of the firm and somehow trying to find time to market yourself and
Think about how much of your workday involves communicating with other people. You’re answering emails, participating in meetings, responding to questions, reviewing someone’s work, discussing deadlines and trying to keep projects moving. Even when you’re doing excellent work, a misunderstanding
A conference can put dozens of clients, prospects, referral sources and other people you want to know in the same place for a few days. That concentration of relationships is what makes conferences such a valuable business development opportunity, but
When you’re busy getting deals done, marketing yourself can keep falling to the bottom of the list. Between client calls, negotiations and everything else that comes with a private equity practice, finding time to build new relationships takes effort. At
Professionalism plays an important role in how we work with colleagues, serve clients and develop our careers. It influences communication, collaboration, trust and the way we represent ourselves and our organizations. Yet professionalism can mean different things to different people,
How to Create a Social Media Strategy That Actually Supports Your Business
A lot of businesses and professionals spend significant time on social media without having a clear plan for what they want it to accomplish. They share company news,
A law firm anniversary is a great opportunity to showcase your firm’s history, strengthen relationships with clients and alumni, recognize your lawyers and staff and create content that supports your marketing and business development efforts. Whether your firm is celebrating
A LinkedIn newsletter gives you a place to publish useful content and stay visible with people who are interested in your work. If you’re already writing articles, client alerts or an email newsletter, it can help that material reach additional
Building a law firm requires more than legal skill. It takes a clear point of view about clients, people, culture and growth, along with the patience to keep making thoughtful decisions long before the results are visible.
RJ Cohen knows
Fall is one of the busiest and most productive times of year for law firm marketing and business development. People are back from summer vacations, conferences and events are picking up, clients are thinking about what they need to accomplish
