After years of creating content and helping other professionals build their brands on LinkedIn, there’s one question that comes up again and again. Where do your content ideas come from?
People often assume I have a massive spreadsheet filled with
If you asked most people how to get more out of LinkedIn, they’d probably tell you to grow your network. They’re not wrong.
Building your network is important, but I think we’ve become so focused on making new connections that
If you’ve spent any time looking for advice on LinkedIn content, you’ve probably seen the same themes come up again and again. People talk about algorithms, posting frequency, the right time to publish, how to get more engagement. Some of
One of the things I enjoy most is talking with people who are building businesses. Every founder has a story about the moment they identified a problem, saw an opportunity or decided there had to be a better way. Those
One of the most common concerns I hear from law firm leaders is how to prepare the next generation of lawyers for larger roles. Sometimes the conversation centers around succession planning. Other times it’s focused on leadership development, client transitions
I’ve been seeing a lot of discussion lately about succession planning in law firms and what happens as more senior partners retire. Most of the conversation focuses on who will take over leadership positions, inherit client relationships and step into
Most networking advice focuses on meeting new people. Attend the conference. Join the association. Go to the event. Connect on LinkedIn. Introduce yourself to someone new. Expand your network.
There’s nothing wrong with any of that advice. Meeting new people
One of the biggest mistakes I made when I first started creating content was believing that every article, LinkedIn post, newsletter or presentation had to be based on a completely new idea.
Every time I sat down to write, I
When most people think about LinkedIn content, they think about posts. Posts are important. They help you stay visible, participate in conversations and engage with your network. They’re also quick to create, which is one of the reasons so many
One of the questions I get asked all the time is whether it’s better to follow someone on LinkedIn or send them a connection request.
The answer is that they serve different purposes, and if you’re trying to build your
