For years, professional visibility was largely tied to Google. If someone wanted to learn more about you, they would search your name, visit your company biography, review your website and perhaps read a few articles or media mentions. Professionals who
Every year, lawyers across the country receive recognition from Chambers, Super Lawyers, Legal 500, Best Lawyers and other legal guides. These rankings represent years of hard work, strong client relationships and successful outcomes. They are accomplishments worth celebrating, and I
Every year, law firms devote enormous amounts of time and resources to Chambers submissions and other legal guide rankings. Lawyers identify representative matters, gather references, participate in interviews and work closely with marketing and business development teams to tell the
For years, I’ve encouraged people to Google themselves. It was one of the easiest ways to understand what potential clients, employers, recruiters, referral sources and others would find when they searched for your name. Sometimes the results reflected exactly how
One of the biggest challenges professionals face on LinkedIn isn’t writing content. It’s figuring out what to write about in the first place.
Most people don’t struggle with LinkedIn because they lack expertise or interesting experiences. They struggle because they’re
Every September, I notice the same thing. My inbox fills up with messages from professionals who want to update their LinkedIn profiles, become more active on social media, reconnect with their networks, speak at conferences, write articles or become more
A lot of professionals still think of their online presence as secondary to the “real work.” They assume that if they’re excellent at what they do, have strong relationships and maintain a good reputation in the market, opportunities will naturally
A lot of professionals struggle with LinkedIn content because they put too much pressure on themselves to come up with something brilliant every time they post. They sit down to write and immediately start judging the idea before it’s had
A lot of people approach LinkedIn the same way they approach buying a plant. They set it up, put it somewhere visible and hope it somehow grows on its own without much ongoing attention.
The problem is that neither plants
Most professionals spend a lot of time thinking about how to meet the right people, grow their network and stay connected after conferences, meetings and speaking engagements. At the same time, many make it much harder than it needs to