Law firms spend an enormous amount of time pursuing awards, rankings and recognitions. They coordinate submissions, gather references, draft matter descriptions, track deadlines and dedicate significant internal resources to the process. But once the ranking or recognition is announced, many
A lot of lawyers at boutiques, smaller firms and solo practices automatically assume Chambers rankings are reserved for giant law firms with massive marketing departments, billion-dollar clients and entire teams dedicated to submissions and rankings strategy. Because of that, many
Few moments create more visibility for a lawyer than a lateral move. The announcement gets picked up by the legal media. Clients and referral sources start paying attention. Recruiters, competitors and industry peers immediately begin looking the lawyer up online.
A lot of professionals still think AI search is something that mostly impacts tech companies, influencers or younger generations building online brands. Meanwhile, people are already using ChatGPT, Gemini, Claude and other AI platforms every day to ask questions about
One statistic in a recent Passle survey really stood out to me: 100 percent of firms surveyed reported struggling to transfer the book of business from an incoming lateral partner.
I see this issue a lot. Law firms spend enormous
A lot of people hear the phrase “personal brand” and immediately cringe a little.
They picture influencers taking selfies, professionals posting motivational quotes every day or people constantly talking about themselves online in ways that feel forced and performative. That
A lot of professionals approach LinkedIn the way people approach cooking when they don’t really know what they’re doing. They throw random things together, hope something works and then get frustrated when the results feel inconsistent.
One week they’re posting
One of the biggest misconceptions about LinkedIn is that the people doing well on the platform are constantly coming up with brilliant new ideas every single day. Usually, that’s not what’s happening at all. Most professionals who consistently build visibility
Losing a job is difficult at any stage of your career. Losing one when you’re senior hits differently. At that level, your role is often tied closely to your identity, reputation, relationships and sense of stability. You may have spent
A lot of mediators are underutilizing LinkedIn, even though it can be an incredibly effective tool for visibility, relationship building and business development.
Some have profiles that haven’t been updated in years. Others occasionally share a speaking engagement or article,