I’ve worked with lawyers who ask for a company research report before a meeting, receive a beautifully prepared document and then admit they only had time to skim the first page. I’ve also seen business development teams spend hours gathering
The Social Media Butterfly, published by Stefanie Marrone, focuses on marketing and business development strategies tailored for legal professionals and related service providers. The blog covers topics such as personal branding, social media presence, content marketing, networking, and adapting to market trends including the impact of AI on professional visibility. It offers guidance on building trust through storytelling, enhancing presence in industry events, and leveraging platforms like LinkedIn to generate business opportunities. The content emphasizes practical approaches to differentiate lawyers and firms in competitive markets by cultivating consistent and authentic engagement with clients and peers.
I recently interviewed David H. Crean, founder and managing partner of Cardiff Advisory, for my Business of Building series. His career has taken him from scientist to corporate and business development, M&A, investment banking, venture capital and entrepreneurship,…
For this edition of the Business of Building, I spoke with David H. Crean, Ph.D., founder and managing partner of Cardiff Advisory, whose career has taken him from the research lab to some of the most important conversations happening…